Digital Marketing Coordinator

The Ocean Race; Alicante; Presencial; EUR 25.000 - 45.000; Jornada completa

Descripción de la vacante

Join a dynamic team at a leading sports marketing organization where you can make an immediate impact as a Digital Marketing Coordinator. You will be at the forefront of developing B2C digital marketing strategies, executing campaigns across various platforms, and analyzing performance metrics. This full-time role in beautiful Alicante offers a unique opportunity to engage with innovative marketing techniques and contribute to exciting projects, including managing an Online Game and overseeing operations within the Metaverse. If you are ready to take your marketing career to the next level in a vibrant environment, this position is for you!

Formación

• Experience with database management in a marketing role.
• Strong project management skills specific to marketing.

Responsabilidades

• Conceptualizing and executing marketing campaigns within established KPIs.
• Analyzing campaign performance and recommending improvements.

Conocimientos

Digital Marketing

Project Management

Copywriting

Database Management

Automation Software

Educación

Degree in Marketing Management

Degree in Advertising

Degree in Communications

Herramientas

Performance Evaluation Software

Descripción del empleo

Are you looking for a dynamic position where you can hit the ground running and make an immediate impact in the world of sport marketing? Then look no further; you’ll be a great fit for The Ocean Race. We are seeking a results-oriented Digital Marketing Coordinator or Intern to join our Marketing department. You will play a key role in developing B2C digital marketing strategies that attract, nurture, and convert audiences. This position focuses on planning and executing digital advertising campaigns, strategy optimization, and measuring and reporting on these activities from start to finish.

The Digital Marketing Coordinator will report to the Marketing Director and will be responsible for:

1. Conceptualizing and executing marketing campaigns within established KPIs.
2. Adapting campaigns to all digital platforms.
3. Developing and managing digital competitions and activities across company platforms.
4. Analyzing campaign performance and recommending improvements.
5. Collaborating with graphic designers to enhance visual outputs.
6. Maintaining a customer database for correspondence.
7. Distributing emails using automation software, ensuring compliance with industry standards.
8. Monitoring and reporting campaign and database performance metrics, including opens, clicks, conversions, and unsubscribes.
9. Conducting A/B tests, managing testing schedules, recording results, and advising on improvements.
10. Aligning activities with business priorities and internal stakeholders.

Additionally, the role involves working closely with our Game developer to manage the success of our Online Game, including:

1. Managing marketing campaigns and user engagement for Virtual Regatta's The Ocean Race Offshore-Game.
2. Developing campaigns and overseeing results for the Stopover E-Cups.
3. Managing the Teams E-Sport competition.

Managing our Metaverse

• Overseeing daily operations of the Metaverse.
• Developing and hosting special events within the Metaverse.
• Collaborating with the Sustainability Team to promote and implement sustainability activities inside the Metaverse.

The role also provides support to other departments such as hospitality, events, and operations as needed.

Depending on whether the final candidate is a Coordinator or Intern, expectations will be adjusted accordingly.

This full-time position is based in Alicante, requiring immediate start. The project runs until the end of 2023, with potential for continuation based on The Ocean Race's long-term strategy.

Minimum requirements include:

• A degree in marketing management, advertising, communications, or similar.
• Experience with database management, preferably in a similar role.
• Familiarity with automation and performance evaluation software.
• Strong project management skills specific to marketing.
• Excellent copywriting and editing skills.
• Ability to collaborate effectively to produce high-quality content.
• Willingness to work extended hours if necessary.
• A forward-thinking, dynamic attitude.
• Alignment with The Ocean Race values: trust, excellence, and care.
• Living in or willing to relocate to Alicante, Spain.
• EU nationality or ability to obtain necessary EU work permits quickly.