Digital Marketing and eCommerce Specialist

PayPerTalent; Cartagena; Híbrido; EUR 33.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Digital Marketing & eCommerce Specialist to drive their digital strategy in the European market. This role demands a blend of creativity and analytical skills, requiring expertise in digital campaigns, eCommerce platforms, and collaboration with external agencies. The successful candidate will oversee the execution of marketing strategies, manage advertising campaigns, and optimize the online store experience. If you're passionate about digital marketing and have a flair for the music industry, this is an exciting opportunity to make a significant impact in a dynamic environment.

Formación

• 2-4 years of experience in digital marketing and eCommerce.
• Experience managing campaigns and external agencies.

Responsabilidades

• Execute the local digital strategy aligned with global eCommerce objectives.
• Manage Google Ads, Meta Ads, and other paid campaigns.

Conocimientos

Digital Marketing

eCommerce Management

Google Ads

Meta Ads

SEO

CRO

Analytics

Email Marketing

Herramientas

Shopify

GA4

Descripción del empleo

Languages : Spanish + Advanced English (minimum C1)

Role type : Mid-level executive with functional autonomy

Salary : Competitive

Role Summary

Our client, a global manufacturer and distributor of musical instruments components and accessories, is looking for a Digital Marketing & eCommerce Specialist with strong hands-on experience and tactical vision to execute their digital strategy in the European market. The ideal candidate combines skills in digital campaigns, eCommerce platforms, and the ability to coordinate external agencies. This role works in close coordination with the marketing and eCommerce teams in their US branch, reporting directly to the President of Europe, the VP of eCommerce EU, and the VP of Marketing US.

Key Responsibilities

• Strategy and Coordination
• Execute the local digital strategy aligned with the eCommerce global objectives.
• Coordinate work with external agencies (SEO, SEM, CRO, UX, etc.).
• Prioritize tasks between EU & US stakeholders and consolidate performance reporting.
• Digital Advertising and Campaigns
• Manage Google Ads, Meta Ads, and other paid campaigns.
• Implement strategies for acquisition, retargeting, and retention.
• eCommerce and Website Optimization
• Oversee and optimize the online store (Shopify or similar platform).
• Propose and implement UX and CRO improvements.
• Collaborate with designers / developers for seamless user experience.
• Content and Communication
• Plan and execute email marketing and automation campaigns.
• Manage social media and conversion-focused content strategies.
• Analytics and Reporting
• Track results and KPIs using GA4, dashboards, CRM, and other tools.
• Prepare regular performance reports for leadership and marketing teams.

Key Requirements

• 2–4 years of experience in digital marketing and eCommerce.
• Experience managing campaigns and external agencies.
• Able to work independently and results-driven.
• Professional English level (C1) for international coordination.
• Experience with Shopify and / or music industry background is a plus. Playing guitar or having prior experience in the music industry will be highly appreciated.

Job Type : Full-time

Pay : 33,000.00€ per year

Ability to commute / relocate :

• 28412 Cerceda, Madrid provincia : Reliably commute or planning to relocate before starting work (Required)

Language :

Work Location : Hybrid remote in 28412 Cerceda, Madrid provincia

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