Digital Marketing and eCommerce Specialist

PayPerTalent; Cantabria; Híbrido; EUR 33.000; Jornada completa

Descripción de la vacante

Ein innovatives Unternehmen sucht einen Digital Marketing & eCommerce Specialist, um ihre digitale Strategie im europäischen Markt umzusetzen. In dieser spannenden Rolle arbeiten Sie eng mit den Marketing- und eCommerce-Teams zusammen, um digitale Kampagnen zu leiten und die Online-Präsenz zu optimieren. Mit einem starken Fokus auf Ergebnisse und der Fähigkeit, externe Agenturen zu koordinieren, werden Sie eine Schlüsselrolle in der Umsetzung von Strategien für Akquisition und Kundenbindung spielen. Wenn Sie eine Leidenschaft für digitale Trends und die Musikindustrie haben, ist dies die perfekte Gelegenheit für Sie.

Formación

• 2-4 Jahre Erfahrung im digitalen Marketing und eCommerce.
• Erfahrung in der Verwaltung von Kampagnen und externen Agenturen.

Responsabilidades

• Entwicklung und Koordination der digitalen Strategie in Europa.
• Verwaltung von Google Ads und anderen bezahlten Kampagnen.

Conocimientos

Digital Marketing

eCommerce

Google Ads

Meta Ads

Email Marketing

SEO

CRO

UX

Herramientas

Shopify

GA4

CRM

Descripción del empleo

Languages : Spanish + Advanced English (minimum C1)

Role type : Mid-level executive with functional autonomy

Salary : Competitive

Role Summary

Our client, a global manufacturer and distributor of musical instruments components and accessories, is looking for a Digital Marketing & eCommerce Specialist with strong hands-on experience and tactical vision to execute their digital strategy in the European market. The ideal candidate combines skills in digital campaigns, eCommerce platforms, and the ability to coordinate external agencies. This role works in close coordination with the marketing and eCommerce teams in their US branch, reporting directly to the President of Europe, the VP of eCommerce EU, and the VP of Marketing US.

Key Responsibilities

• Strategy and Coordination
• Execute the local digital strategy aligned with the eCommerce global objectives.
• Coordinate work with external agencies (SEO, SEM, CRO, UX, etc.).
• Prioritize tasks between EU & US stakeholders and consolidate performance reporting.
• Digital Advertising and Campaigns
• Manage Google Ads, Meta Ads, and other paid campaigns.
• Implement strategies for acquisition, retargeting, and retention.
• eCommerce and Website Optimization
• Oversee and optimize the online store (Shopify or similar platform).
• Propose and implement UX and CRO improvements.
• Collaborate with designers / developers for seamless user experience.
• Content and Communication
• Plan and execute email marketing and automation campaigns.
• Manage social media and conversion-focused content strategies.
• Analytics and Reporting
• Track results and KPIs using GA4, dashboards, CRM, and other tools.
• Prepare regular performance reports for leadership and marketing teams.

Key Requirements

• 2–4 years of experience in digital marketing and eCommerce.
• Experience managing campaigns and external agencies.
• Able to work independently and results-driven.
• Professional English level (C1) for international coordination.
• Experience with Shopify and / or music industry background is a plus. Playing guitar or having prior experience in the music industry will be highly appreciated.

Job Type : Full-time

Pay : 33,000.00€ per year

Ability to commute / relocate :

• 28412 Cerceda, Madrid provincia : Reliably commute or planning to relocate before starting work (Required)

Language :

Work Location : Hybrid remote in 28412 Cerceda, Madrid provincia