Digital Marketing and E-commerce Specialist

Applus+ Laboratories; Comunidad Valenciana; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Digital Marketing and E-commerce Specialist to enhance their online presence and drive growth. This role involves developing e-commerce platforms, managing SEO and SEM campaigns, and optimizing digital performance. You will work closely with various teams to implement effective marketing strategies, conduct market research, and analyze performance metrics. Join a dynamic marketing team that values innovation and collaboration, and contribute to the success of an organization committed to excellence in testing and certification services. This is an exciting opportunity to make a significant impact in a rapidly evolving digital landscape.

Servicios

Flexible compensation plan

Medical insurance

Transportation allowance

Childcare support

Restaurant vouchers

Formación

• 2+ years of experience in digital marketing and e-commerce development.
• Strong understanding of SEO best practices and PPC management.

Responsabilidades

• Develop and manage e-commerce platforms and improve web positioning.
• Manage SEM campaigns and oversee CRM systems.

Conocimientos

Digital Marketing

E-commerce Development

SEO

PPC Campaign Management

Communication Skills

Market Research

Team Collaboration

Educación

Bachelor's degree in Digital Marketing

Bachelor's degree in E-commerce

Bachelor's degree in Business Administration

Herramientas

Digital Marketing Automation Software

CRM Systems

SEO Tools

Descripción del empleo

We are Applus+ Laboratories, the division of the Applus+ Group that provides testing, certification, and product development engineering services.

The Marketing Team provides transversal support to the entire division, both nationally and internationally. We are currently looking for a Digital Marketing and e-commerce Specialist to join our team on a stable basis.

Goals

• Develop and enhance e-commerce platforms
• Improve web positioning and digital performance
• Increase lead generation and conversion rates

What you will do

• Develop and manage e-commerce platforms
• Improve the positioning of e-commerce sites and corporate websites
• Manage SEM campaigns, chatbot, and SEO strategies
• Oversee and enhance CRM systems and lead management processes
• Suggest and implement web and digital performance improvements
• Create and manage automation flows and email marketing campaigns
• Coordinate web development projects with IT
• Conduct market research and competitor analysis
• Produce and analyse marketing KPI dashboards and performance reports
• Engage with internal teams to optimise digital content publication

Requirements

• Bachelor's degree in Digital Marketing, E-commerce, Business Administration or a related field
• At least 2 years of experience in digital marketing and e-commerce development
• Experience with digital marketing automation software
• Strong understanding of SEO best practices and tools
• Proficiency in PPC campaign management across platforms like Google and LinkedIn
• Knowledge of conversion rate optimization (CRO) techniques
• Familiarity with web development processes and project management
• Ability to create and manage automation flows and email marketing campaigns
• Ability to produce and interpret marketing KPI dashboards and performance reports
• Team player with strong motivation skills
• Excellent oral and written communication skills
• Excellent English communication and writing skills

We offer

• Flexible compensation plan (medical insurance, transportation, childcare and restaurants)