Digital Marketing and E-commerce Specialist

JR Spain; Cerdanyola del Vallés; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Especialista en Marketing Digital y E-commerce para unirse a su equipo. Esta posición implica desarrollar y gestionar plataformas de e-commerce, mejorar el posicionamiento web y gestionar campañas SEM. Con un enfoque en la generación de leads y la optimización del rendimiento digital, el candidato ideal tendrá experiencia en marketing digital y habilidades en comunicación. Se ofrece un contrato permanente a tiempo completo con horarios flexibles y un plan de compensación adaptable que incluye seguros médicos y beneficios adicionales. ¡Únete a un equipo dinámico y contribuye a proyectos emocionantes en un entorno colaborativo!

Servicios

Contrato permanente a tiempo completo

Horarios flexibles

Plan de compensación flexible

Estacionamiento para empleados

Comedor con precios reducidos

Formación

• 2+ años de experiencia en marketing digital y desarrollo de e-commerce.
• Fuertes habilidades en SEO, SEM y gestión de campañas PPC.

Responsabilidades

• Desarrollar y gestionar plataformas de e-commerce y sitios web corporativos.
• Gestionar campañas SEM y estrategias de SEO.

Conocimientos

Marketing Digital

E-commerce

SEO

SEM

Gestión de PPC

Optimización de Tasa de Conversión (CRO)

Comunicación

Trabajo en equipo

Educación

Licenciatura en Marketing Digital

Licenciatura en Administración de Empresas

Herramientas

Software de automatización de marketing

Descripción del empleo

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EU work permit required:

Yes

Job Reference:

113335332866359296032460

Job Views:

2

Posted:

31.03.2025

Expiry Date:

15.05.2025

Job Description:

We are Applus Laboratories, the division of the Applus Group that provides testing, certification, and product development engineering services. The Marketing Team provides transversal support to the entire division, both nationally and internationally. We are currently looking for a Digital Marketing and e-commerce Specialist to join our team on a stable basis.

Goals:

1. Develop and enhance e-commerce platforms
2. Improve web positioning and digital performance
3. Increase lead generation and conversion rates

What you will do:

1. Develop and manage e-commerce platforms
2. Improve the positioning of e-commerce sites and corporate websites
3. Manage SEM campaigns, chatbot, and SEO strategies
4. Oversee and enhance CRM systems and lead management processes
5. Suggest and implement web and digital performance improvements
6. Create and manage automation flows and email marketing campaigns
7. Coordinate web development projects with IT
8. Conduct market research and competitor analysis
9. Produce and analyse marketing KPI dashboards and performance reports
10. Engage with internal teams to optimise digital content publication

Requirements:

1. Bachelor's degree in Digital Marketing, E-commerce, Business Administration or a related field
2. At least 2 years of experience in digital marketing and e-commerce development
3. Experience with digital marketing automation software
4. Strong understanding of SEO best practices and tools
5. Proficiency in PPC campaign management across platforms like Google and LinkedIn
6. Knowledge of conversion rate optimization (CRO) techniques
7. Familiarity with web development processes and project management
8. Ability to create and manage automation flows and email marketing campaigns
9. Ability to produce and interpret marketing KPI dashboards and performance reports
10. Team player with strong motivation skills
11. Excellent oral and written communication skills
12. Excellent English communication and writing skills

We offer:

1. Full-time permanent contract
2. Flexible working hours
3. Flexible compensation plan (medical insurance, transportation, childcare and restaurants)
4. Employees’ parking
5. Canteen with reduced prices