Digital Marketing Analyst - (Barcelona)

Yurbban Hospitality Group; Barcelona; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Yurbban Hospitality Group, un leader en gestion d'hôtels et de restaurants, recherche un Analyste Marketing Digital à Barcelone. Le candidat idéal aura un fort sens analytique et une expérience en marketing numérique, aura la responsabilité de rendre la présence en ligne de l'entreprise plus performante. Vous collaborerez avec diverses équipes pour optimiser les campagnes numériques et renforcer la fidélité des clients. Profitez d'un environnement de travail dynamique avec d'excellentes opportunités de croissance et des bénéfices attractifs.

Servicios

Opportunités de croissance de carrière

Flexibilité des plans de rétention

23 jours de congés plus votre anniversaire de congé

Événements de team-building fréquents

Programmes de formation continue

Salaire compétitif et soutien financier

Formación

• Expérience en marketing digital, idéalement dans les secteurs hôteliers, voyages ou style de vie.
• Solides compétences analytiques, avec une expérience pratique des outils comme Google Analytics.
• Fluent en anglais et espagnol; d'autres langues sont un plus.

Responsabilidades

• Surveiller et analyser les campagnes numériques, traduisant les insights en actions stratégiques.
• Diriger et ajuster les stratégies SEO et SEM.
• Développer et gérer des stratégies CRM.

Conocimientos

Analytics

SEO

SEM

CRM

UX/UI

Herramientas

Google Analytics

Google Ads

Search Console

Meta Business Suite

Mailchimp

Hubspot

Salesforce

Descripción del empleo

At Yurbban Hospitality Group, working with us goes beyond just a job it's a chance to grow, innovate and make a real impact. We foster a collaborative environment where every voice counts, and we prioritize creativity, transparency, and social responsibility. Our mission is to ensure your work contributes meaningfully to the companys success while supporting your professional and personal development. Present in cities like Barcelona, Madrid, Sevilla, San Sebastián, Miami, Chía and Bogotá, we manage hotels and restaurants under multiple brands, delivering unique guest experiences across Europe and the Americas. Our Benefits At YHG, youll thrive in a dynamic, innovative and supportive workplace. Benefits include : Career growth opportunities within the group. Access to Payflow, an app to manage your finances. Flexible retention plans : meals, transport, insurance, childcare. 23 vacation days + your birthday off. Frequent afterworks and team-building events. Ongoing training and innovation programs. Competitive salary and proportional financial support. Discounts on branded products. Job Summary Position : Digital Marketing Analyst Were expanding and seeking a detail-oriented, data-driven digital marketer to enhance our online performance. Youll work closely with the Revenue, CRM, and Brand teams, as well as external agencies, to boost traffic, conversion, and loyalty. You will be central in building a consistent, effective, and high-performance digital ecosystem. Key Responsibilities Monitor and analyze digital campaigns, translating insights into strategic actions. Lead and fine-tune SEO and SEM strategies. Align efforts with Revenue Management and agencies to improve acquisition and conversion. Audit and manage third-party listings (e.g., Google My Business, TripAdvisor, Yelp). Collaborate on UX / UI improvements to optimize user journeys and drive conversions. Develop and manage CRM strategies : Segmentation and database maintenance. Email marketing and automated flows. Mapping customer journeys and activating loyalty. Execute digital campaigns, ensuring brand consistency and optimal performance.

Requisitos : Experience in digital marketing, ideally within the hospitality, travel or lifestyle sectors. Strong analytical mindset and hands-on experience with tools like Google Analytics, Google Ads, Search Console, Meta Business Suite, etc. Solid knowledge of CRM platforms (e.g. Mailchimp, Hubspot, Salesforce or similar). Understanding of SEO, SEM, CRO and UX / UI best practices. Strong organizational skills and ability to coordinate with multiple stakeholders. Fluency in English and Spanish (Other language is a plus).