Digital Marketing Analyst

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At Yurbban Hospitality Group, we don't just provide accommodation; we create lasting moments for our guests. We are a team passionate about service excellence, authenticity, and innovation. Every interaction with our customers is an opportunity to exceed their expectations, and we are looking for someone like you to help fulfill our mission.

What are our values?

WOW: We love originality and strive to surprise in every detail. We work with creativity, active marketing, and continuous innovation.

CONSCIOUS: We aim to improve the world through responsibility and sustainability. We initiate and collaborate on social responsibility projects to make a meaningful impact.

HONEST: We act ethically, making decisions that align with our culture. Transparency is a priority in all our actions and communications.

PASSION: We give our best in every challenge, having fun while putting ideas into action.

TEAM: We create together to achieve a shared goal, where every opinion counts.

Why Yurbban Hospitality Group?

At Yurbban Hospitality Group, working with us is not just a job, it's an opportunity to grow, innovate, and make a difference. We foster a collaborative work environment where every opinion matters. We value creativity, social responsibility, and transparency, ensuring that your work has a purpose and contributes to the company's success while supporting your professional and personal development. We operate hotels and restaurants across Europe and the Americas, including Barcelona, Madrid, Sevilla, San Sebastián, Miami, Chía, and Bogotá, offering unique experiences to our guests under different brands.

At YHG, you will thrive in a dynamic and collaborative environment, growing professionally while ensuring the well-being of our guests. You will also enjoy benefits such as:

• Career growth opportunities within the company.
• Access to Payflow, a financial app to help manage your finances.
• Flexible retention plans (restaurant, transport, health insurance, childcare).
• 23 days of paid vacation + your birthday off!
• Regular afterworks and team-building activities.
• Continuous training and innovation programs.
• Competitive salary and financial support proportional to your working hours.
• Discounts on branded products.
• A vibrant, innovative, and supportive work environment.

Job Summary

Yurbban Hospitality Group is growing, and we're looking for a detail-oriented, data-savvy digital marketer to help elevate our online presence and performance across all touchpoints. If you're passionate about digital strategy, love diving into analytics, and have a strong understanding of how to activate audiences through data, we'd love to meet you.

As Digital Marketing Analyst, you will be key in ensuring our digital ecosystem is consistent, effective and performance-driven. You'll collaborate closely with the Revenue, CRM and Brand teams, as well as external agencies and partners, to drive traffic, conversion and loyalty.

Your key responsibilities

• Monitor and analyze the performance of all digital campaigns and channels, turning insights into actions.
• Lead and optimize SEO and SEM strategies.
• Coordinate with Revenue Management and external agencies to ensure alignment across acquisition and conversion strategies.
• Audit, manage and update all third-party listings (Google My Business, TripAdvisor, Yelp, etc.).
• Collaborate on UX/UI improvements across our websites to ensure seamless and conversion-focused user journeys.
• Develop and manage CRM strategies, including:
• Database segmentation and management
• Email marketing and automated flows
• Customer journey mapping and loyalty activation
• Support campaign execution across digital channels to ensure consistency and performance.

What we value

• Experience in digital marketing, ideally within the hospitality, travel or lifestyle sectors.
• Strong analytical mindset and hands-on experience with tools like Google Analytics, Google Ads, Search Console, Meta Business Suite, etc.
• Solid knowledge of CRM platforms (e.g. Mailchimp, Hubspot, Salesforce or similar).
• Understanding of SEO, SEM, CRO and UX/UI best practices.
• Strong organizational skills and ability to coordinate with multiple stakeholders.
• Fluency in English and Spanish (Other language is a plus).

If you're passionate about hospitality and eager to make an impact, we'd love to meet you! Join Yurbban Hospitality Group and help shape unique experiences that inspire and connect with our guests!