Digital Health Solutions Product Lead

Roche; Sant Cugat del Vallès; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Roche Diagnostics España is seeking a Digital Health Product Lead to drive the commercialization of their digital health portfolio in Spain. This dynamic role involves developing market strategies, leading product management, and fostering collaboration for innovative healthcare solutions.

Servicios

Diverse and inclusive workplace

Growth and learning opportunities

Formación

• 4+ years of experience in Marketing or Business Development.
• Experience in digital health solutions required.
• Fluency in Spanish and English essential.

Responsabilidades

• Develop market strategy for digital health products in Spain.
• Ensure regulatory compliance and product quality.
• Lead commercialization efforts for the digital portfolio.

Conocimientos

Marketing strategies

Analytical skills

Communication skills

Team collaboration

Educación

Bachelor's or Master's degree in relevant field

Descripción del empleo

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Who We Are At Roche

We are passionate about transforming patients’ lives, and we are bold in both decision and action. We believe that good business means a better world. That is why we come to work every single day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. Roche is strongly committed to a diverse and inclusive workplace. We strive to build teams that represent a range of backgrounds, perspectives, and skills. Embracing diversity enables us to create a great place to work and to innovate for patients.

The Opportunity

Roche Diagnostics España is hiring a Digital Health Product Lead to drive forward its business and increase its impact through the design, launch and commercialization of the Roche Digital Health portfolio navify. This person will be expected to establish and execute the business and marketing strategy for the Digital portfolio in Spain under responsibility, and support the transition of the entire organization towards the commercialization and monetization of digital solutions.

Your mission is to guide the product journey, maintaining a deep understanding of innovations and communications within the market. You will leverage in-depth product knowledge, from core functions to clinical indications, to ensure that Roche's offerings are clearly positioned against the competition. Through targeted collaboration and technical expertise, you will improve the effectiveness of commercial networks, leading to informed product strategies and increased market presence.

Your Responsibilities:

• Develop an in-depth understanding of market trends, customer needs and the competitive landscape of digital solutions in the Spanish healthcare space (with a focus in clinical decision support systems for the laboratories and medical community as key customers).

• Develop the local strategy for commercialization of the digital navify global portfolio, as well as the marketing plan and tactics - defining business cases , priorities and timings in alignment with the global marketing plan and regional commercial priorities.

• Market awareness and communication : Keep abreast of the latest developments and publications, communities of practice (CoP) and other essential communications within the EMEA-LATAM Region fields related to the products in question.

• Product mastery: Have a thorough understanding of product features, clinical applications and competitive advantages. Identify strengths and weaknesses against competitors, shaping product strategies, positioning and tactics accordingly. Capture customer and market feedback and communicate any proposed product improvements to global teams.

• Generate impactful and differentiated value propositions for the Spanish market , leveraging global content.

• Drive the experimentatio n and first commercial contracts of innovative healthcare solutions in the local market before their official launch to validate and refine value propositions.

• Documentation and support materials : Adapt or source technical/commercial documentation, source supporting literature and provide comprehensive materials to help understand and promote the product. This includes regular review and quality control of all materials before uploading to the content management systems, as well as all materials published online (website, emails, etc.).

• Regulatory surveillance and quality collaboration: play a key role in the product surveillance process, working in collaboration with the quality and registration departments to maintain standards and regulatory compliance.

• Commercial and tender support: Provide robust support for commercial-technical issues, including product-specific training, detailed product explanations for selected strategic customers, assistance with product-related queries in tenders (in collaboration with customer service for highly technical questions), competitive assessments and management of unique queries not previously documented.

• Continuous learning and product competence: Commit to continuous personal training to master new product features and keep up to date on existing product solutions, ensuring that in-depth knowledge and expertise is maintained.

• Product Care responsibility : the Product Lead, while having operational support from product specialists, is ultimately responsible for end-to-end product preparation in internal systems (stock management, product substitution, catalogue management, tender documentation and pricing).

• Where applicable: Support to the clinician sales network : guide the clinician sales network through regular updates, materials, sales pitches, scientific sessions and interactions with key opinion leaders (KOLs), specifically for products that require demand-driven promotions.

Who you are:

• Preferably 4+ years of demonstrated prior experience in Marketing or Business Development/Sales with experience in designing and executing innovative marketing strategies and business models; as well as launching and monetizing digital solutions.

• In-depth knowledge of the engineering and/or science behind the portfolio under your responsibility is required. Bachelor's or Master's degree or previous on-the-job experience supporting proficiency in Digital Health Solutions

• Capacity to “go deep” in the technical understanding of digital products and combine that with an in-depth knowledge of customer needs and commercial environment. Experience in the development and/or product management of IA solutions solutions is a plus.

• Extensive understanding of product functionalities, clinical indications and market positioning, and the ability to translate these into impactful messages for the sales team.

• Good marketing skills, with autonomy to design and execute product-focused marketing strategies and tactics.

• Effective communication and training skills, especially in sales force training and interaction with KOLs.

• Good analytical and strategic planning skills.

• Must be fluent in Spanish, with excellent written and verbal communication skills in english

Mindset:

The dimensions are:

Proactive and reliable: Efficient, rigorous, timely and high quality execution capabilities, applied to the entire product management cycle. Willingness to intervene and mobilise whoever necessary to ensure smooth execution.

Analytical : Embraces complex information to develop informed tactics and decision-making processes.

Collaborative : Enjoys working in team environments, contributing to and benefiting from shared knowledge and ideas.

Curious : Seeks continuous learning opportunities to enhance product knowledge and professional expertise.

Responsive and Adaptive: Demonstrates agility to respond to new information, adapting strategies and documentation as needed.

In this dynamic role, you will be instrumental in guiding the strategic direction of the product, leveraging your extensive knowledge and collaborative efforts to affirm Roche's market strength.

Are you ready to apply? We want someone who thinks beyond the job offered - someone who knows that this position can be a unique opportunity to shape the future of Diagnostics.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.