Digital Global Brand Manager (beauty industry)

Publicis Groupe; Barcelona; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm seeks a Global Digital Media Brand Manager to lead the digital media strategy for prestigious lifestyle brands. This dynamic role involves managing a diverse portfolio, coordinating with a talented multimedia team, and implementing effective Direct-to-Consumer strategies across various markets. The ideal candidate will possess strong strategic and tactical skills, with a focus on performance marketing and digital campaigns. Join a vibrant team dedicated to creating impactful experiences and driving brand success in the digital landscape. This position offers the opportunity to work with major global brands and advance your career in a supportive and flexible environment.

Servicios

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Online English Classes

Partner Certifications

Work from anywhere

Attractive holidays package

Work-Life Balance

Well-being initiatives

Subsidised breakfast & daily menu

Formación

• 5+ years in digital planning/management with strong media planning skills.
• Proficiency in performance marketing and digital strategy development.

Responsabilidades

• Develop and execute digital media strategies across multiple markets.
• Manage client relationships and coordinate with internal teams.

Conocimientos

Strategic Thinking

Tactical Skills

Digital Marketing

Performance Marketing

Media Planning

Analytical Skills

Educación

Bachelor's Degree in Advertising

Bachelor's Degree in Marketing

Bachelor's Degree in Communication

Herramientas

Google Analytics

Search Ads

Meta

TikTok

Descripción del empleo

Company description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!

Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands.

We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us!

Overview

Join our multicultural team as a Global Digital Media Brand Manager, managing the prestigious Nina Ricci and other lifestyle brands portfolio, which includes Fragrances, Makeup, and Fashion. Based in our Digital Hub in Barcelona, you will be responsible for developing and executing the digital media strategy across 10 markets, including EMEA, LATAM, and APAC. Reporting to the Brand Director, you will coordinate with a full-time multimedia team to lead and manage the client and internal performance team. Your role will be essential in managing Direct-to-Consumer (DTC) efforts globally, working closely with a team of Social and SEM performance specialists to ensure smooth and successful executions. Your curiosity and proactive approach will help you understand our business challenges deeply and create effective media strategies that resonate with our consumers.

Responsibilities

Serve as the day-to-day contact for the client team, fostering long-term relationships of trust and coordinating with relevant agency departments.
Develop a comprehensive digital strategy for the product portfolio, optimizing the use of digital channels.
Create and implement the DTC strategy and initiatives for Carolina Herrera, working directly with major partners like Meta, Google, and TikTok, and leveraging JBP relationships for maximum benefit.
Establish and execute digital performance strategies and tactics that enhance engagement across the full funnel, prioritizing performance metrics.
Implement strategies based on channel and product performance, overseeing the planning, execution, and KPI reporting.
Forecast and track key customer metrics and KPIs on a weekly, monthly, quarterly, and annual basis. Utilize analytics to support data-driven marketing decisions, continuous optimization, and ROI improvement.
Manage digital budgets for each market and campaign, updating the Brand Director and Digital Operations leads on significant changes during activations.
Effectively control workload, coordinate and drive the team of specialists-executives as a team-transversal PoC, seeking support as needed to ensure project success.
Support the Digital Operations Lead in managing digital projects, championing best-in-class digital practices across the marketing ecosystem.
Manage, monitor, and update project timelines, setting realistic client expectations.
Mentor, coach, and collaborate with junior team members and interns.

Qualifications

Bachelor's Degree in Advertising, Marketing, Communication, or a minimum of 5 years' experience in a digital planning/management role.
Strong strategic thinking and tactical skills, with proficiency in media planning tools and resources.
Advanced English proficiency (C1 level).
Experience in multimedia digital campaigns, with a focus on performance marketing. Familiarity with Search Ads, key Social platforms (e.g., META, TikTok), Google Analytics, and an understanding of performance pricing models (CPA, CPL, CPI, etc.), along with solid understanding of performance drivers and metrics (ROI, ROAS, CR, AOV).
High-level planning skills to evaluate and organize large campaigns across various online channels, with an omnichannel approach.

Additional information

Why joining us?

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package: including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
• Subsidised breakfast & daily menu: at our Café Marcel canteen. Bon appétit!

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!