Digital Content Strategist

beBeeDigitalContent; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A dynamic digital content company is looking for a Digital Content Strategist in Madrid. This role involves leading content strategy and planning, ensuring alignment with brand campaigns, and optimizing for SEO. Candidates should have a solid background in content SEO and digital strategy with strong project management skills.

Formación

• Proven experience in content SEO or website management.
• Solid understanding of SEO tools and web analytics.
• Hands-on experience in Generative Engine Optimization (GEO) is a plus.

Responsabilidades

• Plan and manage impactful content across all brand websites.
• Drive content development for product launches and seasonal changes.
• Optimize web content and implement SEO best practices.

Conocimientos

SEO

Digital content strategy

Project management

Analytical skills

Fluent in English

Herramientas

SEO tools

Web analytics

Descripción del empleo

Are you a creative and analytical individual with a passion for digital content?

Our company is seeking a highly skilled Digital Content Strategist to play a key role in driving our website's content strategy, planning, creating, and optimizing content that drives both SEO performance and user engagement.

Key Responsibilities :

• Plan and manage impactful content across all brand websites, ensuring alignment with brand, product, and seasonal campaigns.
• Lead editorial planning, including content calendars and coordination with internal stakeholders across markets.
• Drive content development for product launches, seasonal changes, and educational formats like tire knowledge sections.
• Ensure all content adheres to brand guidelines, legal standards, accessibility best practices, and corporate messaging.
• Develop and implement SEO strategies, including keyword research, topic mapping, and content gap analysis.
• Optimize web content, internal linking, and page structure to improve search visibility and user journeys.
• Collaborate with developers to implement SEO best practices and monitor SEO performance and search trends.

Qualifications :

• Proven experience in content SEO, digital content strategy, or website management.
• Solid understanding of SEO tools and web analytics.
• Hands-on experience in Generative Engine Optimization (GEO) and AI-driven search visibility.
• Strong project management skills and a structured way of working.
• Fluent in English; German or Spanish is a plus.