Digital Content Specialist

Michael Page; Madrid; Híbrido; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

Une entreprise leader dans le secteur du marketing de la santé recherche un Spécialiste de Contenu Digital. Ce rôle crucial implique la gestion d'initiatives d'éducation médicale, avec un accent sur l'engagement des audiences et les stratégies omnicanales. Vous aurez la possibilité de travailler dans un environnement dynamique, avec des heures flexibles et une option de travail partiel à distance.

Servicios

Opportunités de croissance dans le secteur

Environnement professionnel collaboratif et dynamique

Heures de travail flexibles

Formación

• Solide compréhension de l'éducation médicale et des stratégies d'engagement.
• Capacité à créer des campagnes de communication captivantes.
• Expérience dans l'utilisation d'outils analytiques pour mesurer la performance du contenu.

Responsabilidades

• Développer et exécuter une stratégie de contenu en ligne détaillée.
• Superviser la création de divers types de contenu, y compris des webinaires et des blogs.
• Aligner avec les équipes pour développer des stratégies de distribution de contenu.

Conocimientos

Communication

Créativité

Stratégies omnicanales

Engagement des audiences

Descripción del empleo

• Digital Content Specialist in different channels.
• Possibility to work with companies in the healthcare sector

Marketing leading company with 25 years of experience in the life-sciences omnichannel arena, based in Barcelona and Madrid.

This role will be crucial in managing our ongoing medical education initiatives.

The successful candidate will have a solid understanding of medical education, audience engagement, and omnichannel strategies within the pharmaceutical or healthcare industry.

We are seeking a creative and dynamic individual to develop cross-cutting communication campaigns targeting emerging audiences. The ideal candidate will have a strong understanding of diverse demographics and the ability to craft messages that resonate across various platforms. This role requires innovative thinking, excellent communication skills, and a passion for engaging with new and varied audiences.

If you are excited about the opportunity to make a meaningful impact through strategic communication, we would love to hear from you.

Duties & Responsibilities

• Develop and execute a detailed online content strategy, in line with the company's marketing objectives and the Integrated Customer Business Plan.
• Ensure the development of content that fosters engagement and supports the marketing strategy, with focus in online educational activities for Health Care Professionals and patients.
• Supervise and coordinate the creation of various content types, such as eCME programs, webcasts/webinars, web pages, blog posts, videos and infographics.
• Stay updated with emerging content formats to stay competitive, and proactively recommend innovation opportunities.
• Align with the Channels& Automation / Business teams to develop and implement strategies for distributing content across various channels, including social media, email and other platforms.
• Create and oversee editorial calendars to ensure a consistent flow of content.
• Make sure produced content is based on the SEO best practices to enhance visibility and search engine rankings.
• Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
• Create regular reports on content performance and communicate insights.
• Manage external vendors (local and international) contracted to provide educational services
• Make sure that all content complies with legal, regulatory and ethical standards, including medical, copyright and privacy regulations.

• Permanent contract.
• Growth opportunities within the sector.
• Collaborative and dynamic professional environment.
• Flexible working hours and possibility of partial remote work.