Digital Content Creator For Business Banking

ING; Alcobendas; Híbrido; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

ING Madrid seeks a Digital Content Creator to accelerate digital growth for Self-employed and Micro companies within Business Banking Spain. You will craft performance-driven content across paid and organic channels, aligned with acquisition and onboarding journeys.

In a fast-moving, data-driven environment you’ll work with Brand and Comms, CRO, UX, and product teams to optimize headlines, CTAs, and formats, using analytics to inform decisions and drive conversions.

Formación

• Experience creating performance-driven content across digital channels.
• Translate banking products into clear client-focused messaging.
• Proven experimentation and optimization track record.
• Fluent in Spanish and English.
• Experience with GenAI-powered content creation.

Responsabilidades

• Create performance-driven content across paid, owned and social channels.
• Drive conversion through landing pages, onboarding flows and CTAs.
• Analyze data from analytics tools to improve content performance.
• Collaborate with Brand, CRO, UX, and product teams.
• Share learnings and help raise digital maturity of the team.

Conocimientos

Digital content creation

Data-driven optimization

Cross-channel marketing

Content management

B2B digital marketing

Collaborative mindset

Educación

Master’s degree or equivalent experience

Herramientas

Semrush

Adobe Analytics

Adobe Target

Adobe Experience Platform

Google Dashboards

Descripción del empleo

At ING we are looking for a Digital Content Creator

Your role and work environment:

We are looking for a talented and enthusiastic Digital Content Creator to join our Digital Sales Team of Business Banking Spain

The Digital Sales team in Business Banking Spain is responsible for accelerating digital growth across our Self-employed and Micro companies segment. We focus on attracting, activating and converting clients through simple, relevant and high-performing digital experiences, combining commercial ambition, data-driven decision making and continuous experimentation.

Your key responsibilities:

As a Digital Content Creator you will:

Work in Easy Banking, our Digital Sales B2B team, driving growth for Self-employed and Micro companies in Spain. This is an exciting and strategic segment, with a strong focus on start-ups and entrepreneurs — the backbone of our economy and future growth.

Create performance-driven, conversion-focused content across the full digital acquisition ecosystem, from traffic generation and campaign activation to onboarding flows and lower-funnel conversion optimization.

Your success will be measured by your contribution to overall digital and mobile sales, with a specific focus on owned and paid traffic generation, mid- and lower-funnel conversion, experimentation, A/B testing, SEO/GEO, data analysis and continuous content optimization.

As a Digital Content Creator, you will strengthen ING’s digital presence and directly contribute to business growth objectives by creating content that is clear, client-focused, measurable and optimized for performance. You will work closely with Brand and Comms, CRO experts, Performance/Paid Media, Digital Marketeers, UX, and Product experts in a fast-moving, data-driven environment where experimentation, collaboration and continuous improvement are key.

What will you work on in our team, and what will you learn to master?

Content, Performance & Optimization

• Adapt conversion-focused copy for paid media, landing pages, onboarding flows and sales journeys.
• Define and activate below-the-line communication strategies, using GenAI-powered content creation to scale, test and optimize content across social, organic and paid media.
• Define and manage content across multiple digital channels (paid, owned, social, website, comparison platforms), ensuring consistency and performance.
• Translate complex business banking products into clear, client-focused and actionable messaging.
• Continuously optimize headlines, formats and CTAs to improve CTR, conversion and engagement.
• Monitor market and competitor activity to identify trends, benchmarks and opportunities to improve ING’s digital acquisition performance.
• Bring out-of-the-box ideas, challenge the status quo and propose new formats, strategy and approaches.
• Connect campaigns, projects and initiatives to ensure end-to-end journey consistency across channels.
• Actively contribute to campaign concepting, content strategy and journey design.

Data, Insights & Reporting

• Use insights from Semrush, Google, Adobe Analytics, Adobe Target, dashboards and A/B testing to refine and improve content performance.
• Build and maintain a reporting mindset: share learnings, identify improvement opportunities and feed insights back into squads and stakeholders.
• Track content performance across the funnel and help steer optimizations where they matter most.

Collaboration & Stakeholder Management

• Work as a true team player, collaborating seamlessly with CRO, media, marketing, UX, product and legal stakeholders.
• Manage stakeholders proactively, including constructively challenging legal when needed to balance compliance and performance.
• Share best practices and trends and help raise the overall digital maturity of the team.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role.

• Strong digital experience across multiple channels, understanding how channels complement each other.
• A creative, data‑driven optimizer who thrives on experimentation and continuous learning, with a clear client/user‑focus.
• At least 5 years’ experience in digital sales, e-commerce, digital marketing, content management and/or innovation and a strong belief that digital is the way forward
• Feel comfortable using analytical and optimization tools such as Semrush, Adobe Analytics, Adobe Experience Platform, Adobe Target, Google dashboards and keyword research tools, and be able to translate insights into stronger writing, content decisions and business outcomes.
• B2B expertise / background is preferred, but not a must
• You love collaborating with different people and working within an international context
• You love to challenge the status quo and are eager to propose creative solutions to problems
• You hold a Master’s degree or are qualified with relevant experience
• You are fluent in Spanish and English

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Be flexible my friend.

Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility