Digital Content (Business Banking)

ING Hubs Romania; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Restaurant card

Health insurance

Life insurance

Flexible remuneration

Free company shuttle

Banking benefits

360º care of the employee

Descripción de la vacante

ING Madrid is seeking a Digital Content Creator to join the Digital Sales Team of Business Banking Spain. You will create performance-driven content across the full digital acquisition ecosystem, from traffic generation and campaign activation to onboarding flows and lower-funnel conversion optimization.

Your success will be measured by contribution to digital and mobile sales, with a focus on owned/paid traffic, experimentation, SEO, data analysis and continuous content optimization.

Formación

• Strong digital experience across multiple channels, understanding how channels complement each other.
• Creative, data-driven optimizer who thrives on experimentation and continual learning, with a client focus.
• At least 5 years in digital sales, e-commerce, digital marketing, content management and/or innovation.
• Fluent in Spanish and English.

Responsabilidades

• Create performance-driven, conversion-focused content for the full digital acquisition ecosystem, from traffic generation to onboarding flows and lower-funnel optimization.
• Translate complex business banking products into clear, client-focused messaging and optimize headlines/CTAs for CTR and conversions.
• Collaborate with Brand and Comms, CRO, Performance/ Paid Media, UX, Legal and Product teams in a fast-moving, data-driven environment.
• Implement and manage GenAI-powered content creation to scale content across social, organic and paid media.

Conocimientos

Multi-channel digital

Experimentation

Client-focused writing

B2B experience

Fluent Spanish & English

Educación

Master’s degree or relevant experience

Herramientas

Semrush

Adobe Analytics

Adobe Experience Platform

Adobe Target

Google Dashboards

Descripción del empleo

At ING we are looking for a Digital Content Creator

Your role and work environment:

We are looking for a talented and enthusiastic Digital Content Creator to join our Digital Sales Team of Business Banking Spain.

The Digital Sales team in Business Banking Spain is responsible for accelerating digital growth across our Self-employed and Micro companies segment. We focus on attracting, activating and converting clients through simple, relevant and high-performing digital experiences, combining commercial ambition, data-driven decision making and continuous experimentation.

Your key responsibilities:

As a Digital Content Creator you will:

• Work in Easy Banking, our Digital Sales B2B team, driving growth for Self-employed and Micro companies in Spain. This is an exciting and strategic segment, with a strong focus on start-ups and entrepreneurs—the backbone of our economy and future growth.
• Create performance-driven, conversion-focused content across the full digital acquisition ecosystem, from traffic generation and campaign activation to onboarding flows and lower-funnel conversion optimization.
• Your success will be measured by your contribution to overall digital and mobile sales, with a specific focus on owned and paid traffic generation, mid- and lower-funnel conversion, experimentation, A/B testing, SEO/GEO, data analysis and continuous content optimization.
• Strengthen ING’s digital presence and directly contribute to business growth objectives by creating content that is clear, client-focused, measurable and optimized for performance. Work closely with Brand and Comms, CRO experts, Performance/ Paid Media, Digital Marketeers, UX, Legal and Product experts in a fast-moving, data-driven environment where experimentation, collaboration and continuous improvement are key.
• Implement and manage GenAI-powered content creation to scale, test and optimize content across social, organic and paid media, ensuring consistency and performance across paid, owned, social, website, comparison platforms.
• Translate complex business banking products into clear, client-focused and actionable messaging.
• Continuously optimize headlines, formats and CTAs to improve CTR, conversion and engagement.
• Monitor market and competitor activity to identify trends, benchmarks and opportunities to improve ING’s digital acquisition performance.

Digital Strategy & Campaign Consistency

• Bring out‑of‑the‑box ideas, challenge the status quo and propose new formats, strategy and approaches.
• Connect campaigns, projects and initiatives to ensure end‑to‑end journey consistency across channels.
• Actively contribute to campaign concepting, content strategy and journey design.

Data, Insights & Reporting

• Use insights from Semrush, Google, Adobe Analytics, Adobe Target, dashboards and A/B testing to refine and improve content performance.
• Build and maintain a reporting mindset: share learnings, identify improvement opportunities and feed insights back into squads and stakeholders.
• Track content performance across the funnel and help steer optimizations where they matter most.

Collaboration & Stakeholder Management

• Work as a true team player, collaborating seamlessly with CRO, media, marketing, UX, product and legal stakeholders.
• Manage stakeholders proactively, including constructively challenging legal when needed to balance compliance and performance.
• Share best practices and trends and help raise the overall digital maturity of the team.

Qualifications

• Strong digital experience across multiple channels, understanding how channels complement each other.
• A creative, data‑driven optimizer who thrives on experimentation and continuous learning, with a clear client/user focus.
• At least 5 years’ experience in digital sales, e-commerce, digital marketing, content management and/or innovation, with a strong belief that digital is the way forward.
• Comfortable using analytical and optimization tools such as Semrush, Adobe Analytics, Adobe Experience Platform, Adobe Target, Google dashboards and keyword research tools; able to translate insights into stronger writing, content decisions and business outcomes.
• B2B expertise/background is preferred, but not a must.
• Enjoy collaborating with different people and working within an international context.
• Enjoy challenging the status quo and proposing creative solutions.
• Hold a Master’s degree or are qualified with relevant experience.
• Fluent in Spanish and English.

What do we offer?

Balance That Works.

We put balance to work, so you can do it too. With our customers’ needs first, the team’s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it.

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or cravings.

Our house will be your home. In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance for you and all your family (spouse/partner and children).

Life insurance: we help you protect what matters most.

Flexible remuneration model, including tax‑advantaged options and access to services such as nursery, transport card, training aids.

Free company shuttle: routes available to get you to our ING office in Madrid comfortably.

Banking benefits: special loans with more favorable conditions; special mortgage conditions after 6 months working at the bank; access to pension plan after 1 month with us.

More vitality and more belonging: 360º care of the employee (physical, mental, social connection & purpose). Physiotherapy service on site. Clinics with professional, world‑class athletes. Gympass service. Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG. International Remote work program.

Job Application Safety Reminder

• Apply only via official ING platforms: Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
• Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
• No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.