Digital Channels Consultant - Temporary Contract Data Analytics • Madrid • Híbrido

The Keyrus Group; Galapagar; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Una consultora internacional busca un Experto en Canales Digitales para impulsar el crecimiento y optimización de los puntos de contacto digitales. El candidato ideal tiene más de 5 años de experiencia en gestión de productos digitales y marketing, así como un fuerte enfoque en métricas de rendimiento web y optimización. Ofrecemos un entorno dinámico que fomenta el desarrollo y la innovación, con beneficios competitivos y un compromiso con la inclusión.

Servicios

Horas flexibles

Apoyo familiar

Paquetes competitivos

Formación

• Más de 5 años de experiencia en gestión de productos digitales o marketing digital.
• Fuerte comprensión de métricas de rendimiento de sitios web y optimización de conversión.
• Fluidez en inglés y valorados idiomas adicionales.

Responsabilidades

• Impulsar el crecimiento digital aumentando el tráfico y la conversión.
• Colaborar con equipos locales y de grupo para implementar iniciativas digitales.
• Gestionar proveedores de servicios técnicos y de negocio relacionados.

Conocimientos

Gestión de productos digitales

Marketing digital

SEO

Análisis de datos

Optimización de conversiones

Herramientas

GA4

ContentSquare

Tag Manager

Descripción del empleo

Empowered by our motto, "making data matter," Keyrus stands at the forefront of global consultancy in Data & Analytics, AI & Machine Learning, and Digital Transformation.

With a presence in 27 countries across 4 continents, we're on a mission to help our clients improve their performance leveraging technological and functional expertise in data and analytics.

We are data experts, guiding our clients through their data journey regardless of their level of maturity in analytics. As an end-to-end partner, we address varied challenges that our clients face, from Advanced Analytics, Cloud, Data Governance, Visualisation to Enterprise Performance Management, from advisory to delivery.

With more than 3200 employees worldwide, we help our clients globally with extensive knowledge, a start-up mindset, and a powerful international network.

Job Description

We are seeking a dynamic and results-driven Digital Channel Expert to work on one of our clients' projects and lead the growth and optimisation of digital touchpoints at the group level.

In this pivotal role, you will drive digital business success by enhancing traffic, engagement, and revenue across websites and apps, working collaboratively with cross-functional teams to deliver impactful digital initiatives. If you have a passion for digital innovation, data-driven decision-making, and creating exceptional user experiences, we want to hear from you.

Your main focus will be to:

• Drive digital business growth by boosting traffic, acquisition, engagement, conversion, and digital revenue across our digital touchpoints, including websites and apps in our different product lines (Consumption+Health+Finance+Legal) / business units.

• Work cross-functionally with local and group Marketing, Editorial, Digital, and IT teams & product lines / business units to deliver initiatives that support digital growth, e-commerce opportunities, and content monetisation in our digital channels.

• Translate commercial & product line needs into initiatives and delivery plans for potential new digital products, features, or services, working closely with the Digital Channels team and Digital Innovation team.

• Collaborate with product lines / business units, countries, and IT to develop, plan, and execute digital products, features, and services.

• Manage technical or business service suppliers related to key initiatives and projects within the Digital Channels department.

Profile

• More than 5 years of experience in digital product management, digital marketing, or e-commerce, ideally in the publishing, media, or content industry.

• Strong understanding of website performance metrics, SEO, user behaviour, and conversion optimisation.

• Familiar with tools such as GA4, ContentSquare, Tag Manager, and A/B testing platforms.

• Experience with AI-assisted content delivery, recommendation engines, or personalisation platforms.

• Experience in digital engagement, conversion optimisation, and SEO.

• Strong analytical skills with the ability to interpret data and translate it into actionable insights.

• Collaborative and organised, able to work across multiple specialised teams.

• Fluent in English; additional languages are a plus.

Career, Learning & Development, Environment, Innovation, and Benefits

We believe in people and their value, fostering a culture focused on growth and development. Our employees receive training in cutting-edge technologies. We promote a diverse, inclusive, and pleasant work environment with team activities and company events. Innovation is in our DNA, and we encourage passion, commitment, enthusiasm, and cooperation. Our social benefits include flexible hours, family support, and competitive packages at market level.