Digital Campaign Management (Senior) Specialist for Sales Development

SAP SE; Barcelona; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Digital Campaign Management Specialist to enhance customer engagement through data-driven strategies. This role involves collaborating with various stakeholders to create and execute impactful demand generation campaigns. You'll leverage your analytical mindset and project management skills to optimize campaign performance and ensure effective communication. Join a forward-thinking team that values inclusion and innovation, and contribute to a culture focused on collaboration and excellence. If you're passionate about driving results and making a difference, this opportunity is perfect for you.

Servicios

Flexible Working Models

Health and Well-being Programs

Collaborative Team Environment

Learning and Development Opportunities

Formación

• 3-5 years of experience in Demand Generation or Consulting.
• Strong project and stakeholder management skills required.

Responsabilidades

• Manage demand generation campaigns aligned with Sales priorities.
• Drive campaign execution and continuous improvements using data.

Conocimientos

Demand Generation

Project Management

Stakeholder Management

Data-Driven Decision Making

Communication Skills

Analytical Mindset

Educación

Bachelor's Degree in Business Administration

Master’s Degree in Marketing

Herramientas

Digital Asset Management Tools

Productivity Tools

Descripción del empleo

Digital Campaign Management (Senior) Specialist for Sales Development

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

The role can be filled in our office locations in Walldorf or Barcelona.

ABOUT THE TEAM

SAP MEE Corporate & GROW is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products.

The Digital Assets & Campaigns team is responsible for helping the MEE Corporate & GROW organization reach the right audience, at the right time, with the right message to turn prospects into customers.

YOUR FUTURE ROLE

As a Digital Campaign Management (Senior) Specialist (f/m/d), you will collaborate with all stakeholders to deliver data-driven demand generation within the Digital Hub. Key tasks will be:

• Responsibility for reaching the right audience at the right time with the right message to turn prospects into customers
• Management of the creation of demand generation campaigns in alignment with the Demand Management Office and Sales priorities
• Assembling campaigns through efficient alignment and collaboration with stakeholders such as Digital Asset Management, Digital Intelligence Analyst, Sales Development Executives, and Quota Carriers
• Driving campaign execution by Sales Development Executives and Quota Carriers

In addition, the Digital Campaign Manager (f/m/d) drives continuous improvements by leveraging data-driven strategies to identify areas of improvement in campaign management, including content, targeting, and execution.

YOUR PROFILE

• Bachelor's or Master’s degree in Business Administration, Marketing or comparable education
• Minimum 3 - 5 years of experience in Demand Generation or Consulting environment
• Preferably digital (remote) experience, specifically high volume customer facing experience
• Analytical mindset and experience with data-driven decision-making
• Advanced understanding of digital demand campaign execution, digital content and campaign creation, productivity tools and related KPIs
• Strong project management and stakeholder management skills
• Excellent communication skills in English and German required

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company.

Requisition ID: 423790 | Work Area: Sales Operations | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.

Posted Date: Apr 15, 2025

Location: Barcelona, ES, 08019