Digital Beauty Strategist

beBeeEcommerce; Madrid; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading beauty company is seeking an E-Commerce Manager to drive online sales and enhance customer experiences. You will define sales strategies, optimize user experiences, and manage digital marketing campaigns. The ideal candidate has 3-5 years of e-commerce experience, is fluent in Spanish and English, and possesses strong analytical skills. This role offers flexible working conditions and various employee benefits.

Servicios

Free products every quarter

Flexible working from home or office

Professional development courses

Company events every 3 months

Formación

• 3–5 years of experience in e-commerce, preferably in beauty or FMCG.
• Native Spanish and high-level English (C1 minimum).
• Strong technical skills in digital marketing and analytics.

Responsabilidades

• Define and execute the online sales strategy for the e-commerce channel.
• Optimize the conversion funnel for better user experience.
• Collaborate with teams for traffic acquisition campaigns.

Conocimientos

E-commerce strategy

CRM

Digital marketing

Data analysis

Customer experience

Educación

Degree in Marketing or Business Administration

Herramientas

Shopify

Google Analytics

Klaviyo

Descripción del empleo

At 3INA, we're pushing the boundaries of beauty and digital innovation. We're on a mission to make makeup accessible to all, while disrupting traditional industry standards.

As a passionate E-Commerce Manager, you'll be responsible for leading our online channel, driving sustainable sales growth, and delivering exceptional customer experiences.

This is an exciting opportunity to join a dynamic team that values freedom, diversity, and inclusion. You'll have the chance to work with cutting-edge technologies, collaborate with talented professionals, and contribute to our company's continued success.

We're looking for someone who shares our passion for beauty, digital environments, and strategic thinking. If you have a proven track record in e-commerce, direct-to-consumer strategies, digital marketing, CRM, and analytics tools, we'd love to hear from you.

Key Responsibilities :

• Strategy & Business Development
• Define and execute the online sales strategy for our owned e-commerce channel.
• Achieve revenue, conversion, AOV, CAC, and profitability goals.
• Collaborate with cross-functional teams, including marketing, product, retail, IT, and finance.
• E-Commerce Channel Management
• Optimize the conversion funnel (UX / UI, navigation, checkout, mobile).
• Update products, categories, descriptions, pricing, and promotional campaigns.
• Implement new features aligned with business evolution.
• Digital Marketing & Performance
• Participate in the design of traffic acquisition campaigns (SEO / SEM, paid media, affiliates, display, social ads) alongside the Media team.
• Measure results and adjust strategies to optimize ROAS.
• Collaborate with external agencies and internal teams for digital execution.
• CRM & Customer Loyalty
• Coordinate with the CRM team on email marketing campaigns, segmentation, and automation.
• Develop strategies for retention, upselling, cross-selling, and loyalty (loyalty programs).
• Analyze engagement and conversion KPIs by segment.
• Analytics & Reporting
• Monitor key KPIs : traffic, conversion, bounce rate, average order value, lifetime value, churn.
• Use tools such as Google Analytics, GA4, Hotjar, Klaviyo, Shopify Analytics.
• Prepare weekly / monthly reports for management.
• Vendor & Platform Management
• Coordinate development, performance, CRM, and UX design agencies.
• Ensure the proper functioning of the CMS and integrated tools.
Requirements :
• Education
• Degree in Marketing, Communications, Business Administration, Digital Business, or similar.
• Experience
• 3–5 years in e-commerce, preferably in the beauty, luxury, or FMCG sectors.
• Language Skills
• Native Spanish + High level of English (C1 minimum).
• Technical Skills
• CMS (Shopify)
• Analytics tools (GA, GSC, Data Studio, etc.)
• CRM / email automation platforms : Klaviyo
• SEO / SEM, Meta Ads, Google Ads, TikTok Ads, UGC

What We Offer :

Culture & Benefits

Culture of freedom, diversity & inclusion, and responsibility

Free 3INA Product every Q

You will have special discounts and we do not forget your family and friends either

Feel free working from home or office, you choose

Keep learning with 3INA We offer courses to our employees, depending on their needs and roles

We take care of your development and professional growth with frecuently performance appraisals

Company events every 3 months

Equal Opportunity Employer

3INA Makeup is an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.