Digital Analytics Consultant

Cognizant Netcentric; Barcelona; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player seeks a marketing technology professional passionate about digital analytics and web technologies. In this dynamic role, you will shape and drive digital solutions for clients, focusing on building Customer Data Platforms and managing analytics projects. You'll consult on marketing technology, ensuring effective tracking across all touchpoints, and translate complex requirements into actionable solutions. Join a diverse, innovative team that values your input and fosters continuous learning. This is a fantastic opportunity to make a significant impact in the digital marketing landscape while enjoying a flexible work environment and ample growth opportunities.

Servicios

30 working days of vacation

Flexible working hours

Recognition bonus system

Continuous training and coaching

Private health insurance

Sponsored gym membership

Tax-free benefits

Formación

• Proven record in managing analytics and data management projects.
• 3+ years of hands-on experience with Digital Marketing tools.

Responsabilidades

• Consult and master projects for tracking on and offline touchpoints.
• Manage Digital Analytics projects from client handling to support.

Conocimientos

Digital Analytics

Data Management

Marketing Automation

Communication Skills

Project Management

Multi-tasking

Educación

Bachelor's Degree in Marketing or related field

3+ years of experience in Digital Marketing

Herramientas

Google Analytics 360

Adobe Analytics

Salesforce

Google Tag Manager

Tealium

Tableau

Looker

Descripción del empleo

What makes Cognizant Netcentric a great fit for you?

At Cognizant Netcentric, we come to work every day with the mission of leveraging cutting-edge technology to create memorable digital experiences for the world’s leading brands. And we do it as a diverse, global community of over 1500+ Adobe experts collaborating across countries, cultures, languages, and technologies.

We’re energized by an inclusive and responsive organizational culture that brings together the entrepreneurial spirit of a startup with the resources, growth opportunities, and stability of a larger global organization.

Holacracy is the cornerstone of how we work, empowering every individual with the power to make an impact within our organization. All this encourages us to learn and grow as individuals and unite as a team to build innovative digital experiences that touch people’s lives.

Job Description

We are looking for a marketing technology professional with a very strong focus on digital analytics who loves to transmit his/her passion for web technologies and big data projects to clients to shape and drive their digital solutions and experiences. You are a good fit if you are a sharp mind that gathers and analyses marketing & business needs and translates them into efficient marketing platform solutions. Translating marketing planning and processes into workflows and required marketing tech stacks, especially covering Digital Analytics.

We are looking for professionals who help us build the future Customer Data Platforms and Data Driven Organizations. Analytics, Customer Data, and Data Management Platforms are where your expertise lies. If you are looking for a role at the interface of Analytics and Marketing Technologies to effectively master all marketing touchpoints in order to drive Marketing Automation with regards to wider data solutions including Cloud Services, this position will suit you perfectly well.

Netcentric may probably feel like home for you if you are flexible, even when choosing your working spot anew every day. You master one of the leading Analytics Solutions such as Google Analytics 360, Google Marketing Platform, Adobe Analytics, Adobe Marketing Cloud, Tealium, Salesforce, etc. and are eager and willing to expand your knowledge beyond them. Resting on your laurels is not familiar to you, nor is it for us.

In your day-to-day activities you will:

• Consult and master projects with respect to tracking and measuring all desired on and offline touchpoints.
• Advocate and consult customers through the creation of Analytics, Data Management, and Customer Data Platform solutions.
• Translate and define technical requirements for your internal colleagues and Technology Engineers to build and implement the desired solutions such as Tag Management Systems, Data Layers, Online & Offline Data Conjunction, Channel and Touchpoint Integrations, Implementation of various platforms and reporting solutions together with A/B Testing and high-end personalization solutions.
• Establish standard data privacy compliant processes for clients' digital properties, to set up, maintain, and track data for reach, performance, engagement, and other behavior metrics.
• Project manage account analytics efforts setting company-wide best practices and processes.
• Manage Digital Analytics projects end to end from client handling, implementation, QA, and support including trainings and ongoing customer support.

Qualifications

What do we require?

• A proven record in managing analytics and data management projects.
• Being able to develop strategies for data management solutions in digital marketing with a solid understanding of tracking omni-channel touchpoints.
• 3+ years of hands-on experience with Analytics / Digital Marketing tools and services with e.g. Google Tag Manager, Google Analytics 360, Google Optimize, Google Cloud Products incl. BigQuery, Adobe Analytics, Adobe Target, Adobe Launch, Adobe Audience Manager, Tealium, Pega, Salesforce, Data Studio, Tableau, Looker.
• Sound knowledge of CDP, DMP, DSP, Ad Serving landscape.
• Ability to multi-task and perform effectively under pressure.
• Excellent written and verbal communication skills in English and German language.

What makes us smile when looking at your profile:

• Detailed experience in Online Marketing campaign and performance management.
• Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow.
• Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans.
• Solid understanding of data privacy and data governance regulations such as GDPR.

What we offer you:

• Permanent contract.
• 30 working days of vacation for all employees.
• Flexible working hours, with respect to project needs.
• Recognition bonus system.
• Continuous training and coaching.
• Young and international team.
• Private health insurance.
• Sponsored gym membership.
• Tax-free benefits (ticket restaurant, kindergarten, and transport).
• Everyone has a voice, we are a Holacracy organization.

At Cognizant Netcentric, we embrace an inclusive workplace, one where diversity is not just respected but celebrated. We do not discriminate based on age, gender, race, religion, sexual orientation, disability, or any other protected status. Our doors are wide open to all those who meet our high standards, and we cherish the distinct individuality and unique perspectives in our teams.

We firmly believe that a diverse and equitable workforce is the catalyst for groundbreaking innovation, boundless creativity, and seamless collaboration. We are aware of bias and have established clear criteria to take them out of the decision-making process, ensuring all qualified applicants will receive consideration for employment.