Digital Analyst – App Tracking (Hybrid)

eDreams ODIGEO; Barcelona; Híbrido; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

Join a leading travel subscription platform as a Digital Analyst in Barcelona, where you'll manage web and app analytics tools, ensuring data integrity and implementing tracking solutions. This role offers a dynamic environment focused on innovation and collaboration, allowing you to make a significant impact on the company's success. With a strong emphasis on flexibility and personal growth, you'll have the opportunity to thrive in a culture that values diversity and creativity. If you're passionate about data and analytics, this is your chance to elevate your career in a vibrant, supportive team.

Servicios

Flexible benefits

Birthday day off

Discounts and partnerships

Relocation support

Free equipment after 3 years

Personalized career paths

Hybrid work model

After-work events

Free fruit, coffee, and tea

Formación

• 1-3 years of experience in web and app analytics with tracking expertise.
• Expert in Appsflyer implementation and data integrity management.
• Strong analytical skills with knowledge of SQL and online marketing.

Responsabilidades

• Manage analytics tools implementation and ensure data integrity.
• Implement marketing campaign tags and conduct tracking audits.
• Provide tech documentation and support for tracking purposes.

Conocimientos

Web Analytics

App Analytics

Data Analysis

Analytical Skills

Problem Solving

Online Marketing Knowledge

Detail-oriented

Team Player

SQL

Python

Educación

Bachelor in Engineering

Bachelor in Mathematics

Bachelor in Statistics

Bachelor in Business

Herramientas

Appsflyer

Google Analytics

Firebase

Tag Management Systems

GTM

Descripción del empleo

As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us!

We’re seeking an experienced Digital Analyst – App Tracking to join our Analytics & Insights Enabling team in Barcelona (hybrid) in order to work in the tracking and analytics area to provide support to all product areas and marketing channels to track performance and user behavior and run different campaigns, implementing tags needed and configuring. If you’re ready to soar, we’re ready to take you there.

Why eDreams ODIGEO

Join the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe.

21 million customers – 44 markets – 5 brands – 7M members in Prime
More than 100 million searches per day – Up to 6 billion daily AI predictions
Over 1,600 employees – More than 60 different nationalities from all continents – 99% permanent contracts – 36 average age

We’re the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe. We are a tech company revolutionizing the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world’s first travel subscription program.

What you will do:

The Role’s Key Responsibilities and Tasks

As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Digital Analyst – App Tracking in the Analytics & Insights Enabling team, you will be in charge of:

• Manage Web & App Analytics tools implementation such as Appsflyer or Google Analytics/Firebase but also others (Specifications, Maintenance and Improvement)
• Within Appsflyer: set up new media sources, deep linking, set up conversion events/parameters & alignment across web and app, campaigns taxonomy and tagging implementation, lookback window alignments, leveraging incrementality & audiences module, new customer experiences and journey implementation
• Ensuring the data and tracking integrity on Appsflyer and Firebase is in line with App Store and Play Store data
• Tracking Audits
• Data validation
• Guidance on best tool to use according to the use case / Review & Propose new tools for App Tracking and Measurement purposes
• Marketing campaigns tags implementation through our Tag Management Systems and Server Side Tagging solutions
• Other tracking codes implementation, personalization, audit and issues solving
• Tech documentation and support for tracking and measurement purposes.

What you need to succeed:

Good to have

Bring your unique perspective, speak up, and offer disruptive solutions. You’ll have the opportunity to learn and grow while making a real impact on our team. Here’s what you need to succeed:

• Bachelor degree in Engineering, Mathematics, Statistics or Business.
• 1-3 years of experience in web analytics and app analytics, tracking and data analysis.
• Expert knowledge in Appsflyer and its implementation
• Knowledge on Google Analytics/Firebase and its implementation.
• Knowledge on App tracking and analytics.
• Knowledge in tracking and Tag Management Systems (GTM, Tag Commander) mainly server side.
• SQL knowledge.
• Strong analytical capabilities.
• Online Marketing knowledge (main KPIs, how each channel works, etc.)
• Written and spoken English at an advanced level.
• Detail-oriented and resolutive person, self-starter and team player.
• Good troubleshooting/problem solving skills.
• Passion for data, analysis, online marketing, internet and new technologies.
• Good organization and time-management skills with the ability to work on several projects at the same time.
• Python and GA data in Big Query analysis knowledge will be a plus.
• App development and/or javascript knowledge will be a plus

Preferred Qualifications

• Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as GitHub Copilot, ChatGPT, or other AI-powered coding assistants.
• Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into software development workflows.
• AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to debug code, streamline development processes, and enhance productivity.
• Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities.
• Collaboration with AI: Experience or interest in collaborating closely with AI tools as “pair programmers” to complement traditional software development practices.

What’s in it for you?

The best talent deserves the best benefits

At eDO, we want you to be a part of our success story and great culture. Here’s what we offer:

• A rewarding Compensation package! Prime Plus membership, Competitive salary and benefits package, including flexible benefits, birthday day off, discounts and partnerships, relocation support and the possibility of choosing your equipment and, even better, keeping it for free after 3 years.
• Grow opportunities to empower your career, and unleash your potential! Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
• Your Well-being is our Priority. Embrace Freedom and Flexibility! At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You’ll be able to find the right work-personal life balance that suits you best.
• Work hard, party hard! We believe in having fun and connecting with colleagues! Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
• Enjoy a dynamic and healthy environment! Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You’ll work in an Agile Mindset environment with recognition at our core.

Wanna take a peek into what it’s like to work at eDO? Follow us on LinkedIn and discover more about life at eDO! If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.

Apply now!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key of our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation.