Salesforce Marketing Cloud Technical Specialist

CoverWallet, an Aon company; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Variable annual bonus

Flexible compensation plan

Training budget of €1,500 annually

Discount platform for brand offers

23 paid vacation days plus additional personal and wellbeing days

Great office environment in Madrid

Madrid office

Descripción de la vacante

A leading InsurTech firm is looking for a Salesforce Marketing Cloud Technical Specialist in Madrid. The role involves administering the Marketing Cloud platform, optimizing email campaigns, and ensuring data privacy compliance. Ideal candidates will have 3-5 years of Salesforce Marketing Cloud experience, proficiency in SQL and AMPscript, and advanced English skills. Enjoy flexible working options and a comprehensive perks package including competitive salary, training budget, and generous vacation days.

Formación

• 3-5 years of hands-on experience with Salesforce Marketing Cloud administration and email marketing.
• Experience configuring SFMC Personalization (MCP) for audience targeting.
• Proficiency in SQL for audience segmentation and reporting.
• Proficiency in SQL for data segmentation, manipulation, and report development.
• Strong understanding of CRM data integration and segmentation.
• Proficiency in AMPscript and HTML/CSS for email development.
• Experience analyzing campaign data and developing reports to optimize campaign performance.
• Excellent communication and collaboration skills.
• Advanced level of English (minimum C1), both written and spoken.

Responsabilidades

• Administer and optimize Salesforce Marketing Cloud platform.
• Design and execute personalized email campaigns.
• Analyze campaign performance and optimize strategies.
• Implement personalization strategies with AMPscript and dynamic content.
• Develop, maintain, and troubleshoot SQL queries to segment audiences.
• Analyze campaign performance and provide actionable insights to improve outcomes.
• Ensure compliance with data privacy and marketing regulations.
• Collaborate with cross-functional teams to streamline workflows and improve marketing automation.

Conocimientos

Salesforce Marketing Cloud administration

Email marketing

SQL data segmentation

AMPscript and HTML/CSS

CRM data integration

Data analysis

Communication skills

Advanced English (C1)

Herramientas

Salesforce Marketing Cloud

SQL

AMPscript

HTML/CSS

Journey Builder

Automation Studio

Content Builder

Descripción del empleo

At CoverWallet we are determined to revolutionize the insurance industry! We launched in 2015 and since then we are the leading digital platform for contracting insurance for small and medium-sized companies. Thanks to state-of-the-art technology and meticulous design we have turned insurance management and processing into a simple, fast and convenient process for our clients. All online, in minutes!

Our passion is in delivering innovation and value creation through technology, and our mission is to become the world’s leading InsurTech. For this, we have built an incredible team in New York, Spain, Poland and Singapore. Success is guaranteed as we are part of Aon, the global leaders in risk, retirement and health solutions with 50,000 colleagues worldwide. We combine the mindset and culture of a high-growth startup with the backing and support of a global multinational. The best of both worlds in one company - what more could we ask for?

What you will do

We are seeking a Salesforce Marketing Cloud (SFMC) Technical Specialist with a solid tech background to administer and optimize the platform and lead the implementation of SFMC Personalization (MCP). The role will design and execute personalized email campaigns, ensure compliance with data privacy regulations, and collaborate with cross-functional teams to enhance marketing automation and campaign performance.

A typical day

• Administer Salesforce Marketing Cloud (SFMC) platform, including user access and governance.
• Lead configuration and implementation of SFMC Personalization (MCP) to enable advanced, tailored marketing experiences.
• Design, build, and deploy email campaigns using Journey Builder, Automation Studio, and Content Builder.
• Implement personalization strategies with AMPscript, dynamic content, and SFMC Personalization (MCP).
• Develop, maintain, and troubleshoot SQL queries to manage and segment audiences for targeted campaigns.
• Analyze campaign performance, develop and maintain robust analytics and reporting, and provide actionable insights to improve outcomes.
• Ensure compliance with data privacy and marketing regulations.
• Collaborate with cross-functional teams to streamline workflows and continuously improve marketing automation processes.

What you need to succeed

• At least 3 – 5 years of hands‑on experience with Salesforce Marketing Cloud administration and email marketing.
• Experience configuring and implementing SFMC Personalization (MCP) for advanced audience targeting and tailored messaging.
• Proficiency in SQL for data segmentation, manipulation, and report development.
• Strong understanding of CRM data integration and segmentation.
• Proficiency in AMPscript and HTML/CSS for email development.
• Experience analyzing campaign data and developing reports to optimize campaign performance.
• Excellent communication and collaboration skills.
• Advanced level of English (minimum C1), both written and spoken.

Bonus Points For

• Familiarity with omni-channel marketing strategies.
• Experience in insurance or financial services marketing.
• Knowledge of compliance requirements for email marketing.

Why CoverWallet

At CoverWallet you will have the opportunity to be a key player in the transformation of one of the largest industries and in one of the most developed digital markets in the world. You will work in a cutting-edge tech environment, alongside a super powerful and diverse global team. Join us and build your own career plan in one of the world's leading companies, tailored to your dreams and aspirations! And just for good measure…

• 💰 Competitive salary based on your background and experience, and a variable annual bonus set according to your goals
• ⏰ Find out your ideal way of working thanks to our smart work model: full remote or hybrid, it’s up to you!
• 🎁 Perks package consisting of a Company-paid Life, Accident Insurance and Medical Cover with free dental care. Complement your benefits with our flexible compensation plan (tickets restaurant, transport card, daycare checks, external training and even a Pension Scheme!)
• 📚 Carry on with your training thanks to your additional budget of 1,500€ per year to finance training courses, certifications, books or any teaching aids that will help you continue to grow professionally
• 🛒 Enjoy a lot of offers and save on your purchases thanks to our discount platform (BigPocket) on your favorite brands (travel, fashion, technology, leisure…)
• 🏝 23 paid vacation days per year, plus 2 additional personal days and 2 wellbeing days to focus on your own health and prioritize self-care :)
• 🍏 Great offices in Madrid, Valencia and Sevilla. Come and enjoy all the activities we do, both inside and outside the office.