Destination Business Development Manager

WebBeds Services SRL; Palma; On-site; EUR 60,000 - 85,000; Full time

Job summary

WebBeds seeks a Destination Business Development Manager to identify and secure destination marketing opportunities with tourist boards, DMOs, and partners, and to coordinate cross-team delivery across regions.

The role requires a robust network in destination marketing, strong commercial acumen, and expert proposal writing. You will shape campaigns using data and insights to drive future revenue growth and partner value.

Qualifications

• Minimum 5 years of experience in destination marketing, partnership marketing, business development, travel marketing, or related commercial role.
• Bachelor’s degree in Marketing, Business, Tourism, Hospitality, Communications, or related field.
• Proven experience developing commercial marketing proposals, partnership programmes, and revenue-generating campaigns.
• Strong understanding of destination marketing, tourism promotion, travel distribution, and partner marketing strategies.

Responsibilities

• Identify, develop and secure destination marketing opportunities with tourist boards, DMOs, and destination partners to drive new revenue streams and strengthen strategic relationships.
• Create tailored destination marketing proposals that align partner objectives with WebBeds’ marketing capabilities, including campaign concepts, deliverables, timelines, pricing, and outcomes.
• Develop commercially viable marketing programmes that maximise partner investment while supporting WebBeds' growth objectives and revenue targets.
• Build and maintain strong relationships with destination partners, tourism boards, agencies, and key stakeholders.
• Negotiate campaign agreements and marketing packages ensuring alignment of objectives, value and delivery requirements.
• Collaborate with marketing, commercial, and regional teams to plan and deliver campaigns across WebBeds channels.
• Plan and deliver destination marketing campaigns across multiple regions and ensure timely approvals and reporting.
• Leverage data and market insights to measure results and identify opportunities for optimisation and growth.

Skills

Destination marketing

Partnership marketing

Business development

Travel marketing

CRM systems

Commercial acumen

Analytical skills

Proposal writing

Stakeholder management

Project management

Independent work

Fluent English

Education

Bachelor’s degree in Marketing/Business/Tourism/Hospitality/Communications

Tools

CRM systems

Business intelligence tools

Marketing analytics platforms

Performance reporting solutions

Job description

What you will do on your journey with WebBeds. As a Destination Business Development Manager, you will identify, develop and secure destination marketing opportunities with tourist boards, destination marketing organisations (DMOs) and destination partners, creating new revenue streams and strengthening strategic relationships for WebBeds. You will shape tailored proposals, negotiate campaign agreements and coordinate delivery across teams and regions. This role suits someone with an established network across DMOs, strong commercial acumen and confidence in proposal writing. Using data and insight, you will shape campaign recommendations, demonstrate value to partners and support future revenue growth.

Key responsibilities

• Destination partnership development: Identify, develop, and secure destination marketing opportunities with tourist boards, DMOs, and destination partners to drive new revenue streams and strengthen strategic relationships.
• Commercial proposal development: Create tailored destination marketing proposals that align partner objectives with WebBeds’ marketing capabilities, including campaign concepts, deliverables, timelines, pricing, and expected outcomes.
• Revenue generation: Develop commercially viable marketing programmes that maximise partner investment while supporting WebBeds' growth objectives and revenue targets.
• Partner relationship management: Build and maintain strong relationships with destination partners, tourism boards, agencies, and key stakeholders to encourage long-term collaboration and repeat investment.
• Commercial negotiation: Negotiate campaign agreements and marketing packages, ensuring alignment between partner objectives, commercial value, and operational delivery requirements.
• Campaign coordination: Collaborate with marketing, commercial, and regional teams to plan and deliver destination marketing campaigns across WebBeds channels, ensuring seamless execution and partner satisfaction.
• Cross-functional collaboration: Work closely with internal stakeholders across multiple regions to align campaign objectives, manage approvals, and support the successful delivery of destination initiatives.
• Project management: Manage campaign timelines, stakeholder communications, deliverables, approvals, and reporting from proposal stage through to campaign completion.
• Performance analysis and reporting: Leverage campaign, commercial, and market data to measure results, demonstrate value to partners, and identify opportunities for optimisation and future growth.
• Market insight and recommendation: Use data, industry trends, and commercial insights to develop informed recommendations that enhance campaign performance and partner outcomes.
• Process improvement: Develop and implement best practices, templates, reporting frameworks, and operational processes that improve efficiency, consistency, and scalability across destination marketing activities.
• Industry networking: Maintain awareness of market developments, destination priorities, and industry trends to identify new partnership opportunities and strengthen WebBeds’ market position.

The skills we would love to see in your suitcase!

• Minimum 5 years of experience in destination marketing, partnership marketing, business development, travel marketing, or a related commercial role.
• Bachelor’s degree in Marketing, Business, Tourism, Hospitality, Communications, or a related field.
• Proven experience developing commercial marketing proposals, partnership programmes, and revenue-generating campaigns.
• Strong understanding of destination marketing, tourism promotion, travel distribution, and partner marketing strategies.
• Experience using CRM systems, business intelligence tools, marketing analytics platforms, and performance reporting solutions.
• Excellent commercial acumen, including knowledge of pricing, revenue generation, return on investment, and partner value creation.
• Strong analytical skills with the ability to translate data and insights into commercial recommendations and growth opportunities.
• Exceptional relationship-building, stakeholder management, negotiation, and influencing skills.
• Excellent written and verbal communication skills, including proposal writing, presentation development, and commercial storytelling.
• Strong project management and organisational skills, with the ability to manage multiple partner initiatives simultaneously.
• Ability to work independently, take ownership of objectives, and collaborate effectively across international teams.
• Fluent English required.
• Established relationships with tourist boards, destination marketing organisations, and destination marketing partners are highly desirable.

Web Travel Group is a global B2B organisation servicing the travel industry, connecting hotels and other travel sellers to a diverse network of travel buyers all over the world through our trade-only digital travel marketplace brand - WebBeds. WebBeds provides powerful distribution solutions that make selling and buying travel easier. WebBeds connects hotels to sell rooms with travel buyers looking to find rooms for their customers, the travelling public. WebBeds partners are supported through a truly global footprint, we have a team of 2,000+ people in 120+ cites across 50+ countries speaking 50+ languages - all focused on ensuring WebBeds delivers value, choice, expertise and an unrivalled level of service. Hotels and other suppliers - global and regional hotel chains, independent hotels, apartments, resorts, attractions, transfer and sightseeing companies and more - can sell their products through WebBeds by connecting to a global network of online and offline travel buyers through cutting edge solutions that provide greater inventory control to simplify distribution, and leverage WebBeds enhanced analytics to inform inventory optimisation choices - saving costs and increasing revenue. Travel buyers - online travel agencies, retail travel agents, corporate travel managers, tour operators, wholesalers, tourism boards, super apps, DMC's, group providers, airlines and more - can integrate the hundreds of thousands of hotels and ground services in the WebBeds marketplace through simple and seamless API connectivity, or they cansearch, shop and book online through one of WebBeds trade-only booking sites.