Demand Generation Specialist Marketing (Spain) · Madrid ·

Cobee; España; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative company is seeking a Demand Generation Specialist to lead the creation of engaging content that drives lead generation. This role involves developing diverse content formats and optimizing them for SEO, while collaborating with cross-functional teams to ensure high-quality output. The ideal candidate will have a strong background in content creation, demand generation, and digital marketing trends. Join this multicultural team and contribute to building the future of employee benefits, making a real impact on millions of lives in a supportive and empowering environment.

Servicios

Work-life balance

Multicultural team

Empowering environment

Innovative culture

Formación

• 4+ years of experience in content creation and demand generation in B2B SaaS or HRTech.
• Strong understanding of SEO best practices and their integration into content strategy.

Responsabilidades

• Lead creation of diverse content formats for effective lead generation.
• Collaborate with teams to develop innovative content and optimize for SEO.

Conocimientos

Content Creation

Demand Generation

SEO Optimization

Email Marketing

Analytical Skills

Problem Solving

Project Management

Creativity

Communication Skills

Digital Marketing Trends

Educación

Bachelor's Degree in Marketing or related field

Herramientas

CMS

CRO

Web Traffic Metrics Tools

Descripción del empleo

About Us & Our Culture

We, employees, need a much more engaging solution around our compensation, and that’s why Cobee was born. Since we created Cobee back in November 2018, our vision has been unwavering: to become the most desirable solution for employees to get compensated at work. As we fight for that vision, we truly believe that we can improve the overall well-being of employees at the same time that we make them feel more engaged with their companies.

We began with a single benefit, and today we offer a diverse range of benefits in three countries, with a team of more than 140 talented people across the globe. We have raised more than €55 Million in venture capital funding backed by world-class investors, including a recent €40 Million Series B investment.

Recently, Cobee has been acquired by Pluxee, marking a significant milestone in our growth journey, as we continue to expand and scale globally.

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

About The Role

As a Demand Generation Specialist at Pluxee, you will:

• Lead Generation Content: Take a lead role in creating diverse content formats such as ebooks, checklists, market reports, and more, contributing to effective lead generation. Develop and execute a content strategy aligned with SEO objectives, defined with the Demand Generation Manager and CMO.
• Innovative Content Formats: Generate fresh ideas for engaging content formats, including AI, videos, podcasts, webinars, and other creative approaches to captivate our target audience.
• Email marketing: Generate genuine email marketing strategies creating copies and atractive messages.
• SEO Optimization: Collaborate closely with the Demand Generation Manager to optimize content for search engines, supporting the shift from paid to organic lead acquisition.
• Collaboration and Ideation: Work collaboratively with cross-functional teams to develop innovative and high-quality content. Bring forth new ideas to capture and retain the audience's attention.

You are

• Detail-Oriented: Meticulous attention to detail to ensure accuracy and precision in campaign tracking, analysis, and reporting.
• Analytical: You naturally dive deep into data to support your decisions.
• Problem-solver: Strong problem-solving skills to identify challenges, develop solutions, and overcome obstacles in campaign optimization.
• Highly Organized: Effective time management and organizational skills to manage multiple campaigns, meet deadlines, and prioritize tasks
• A Project Manager: Solid project management skills to effectively plan, execute, and monitor performance marketing campaigns.
• Strategic Thinker: Capacity to think strategically and align content creation with both short-term and long-term marketing goals.

You have

• At least 4 years of proven experience in content creation and demand generation, particularly in the B2B SaaS or HRTech industry.
• Strong understanding of Demand Generation & SEO best practices and their integration into content strategy.
• Exceptional creativity and ability to think outside the box.
• Excellent written and verbal communication skills.
• Familiarity with the latest trends in digital marketing and content creation.
• Knowledge of CMS, CRO and web traffic metrics.

Why should you join Cobee by Pluxee?

• A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
  
• A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
  
• An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.