Demand Generation Manager, Spain

vCall Services, SLU; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work environment

23 days paid time off

Top-tier medical & dental coverage

Pet-friendly Barcelona office

Professional development

Descripción de la vacante

vCall Services, SLU seeks a Demand Generation Manager for Spain to own strategy and execution across paid search, paid social, webinars, and events. You will collaborate with Sales, Field Marketing, Product Marketing, and Revenue Operations to hit ambitious growth targets in the Spanish market.

You will build annual and quarterly plans, lead multi-channel campaigns, manage agencies, and report on pipeline, cost per lead, and other key metrics, while partnering with EMEA teams.

Formación

• 4+ years of experience in demand generation, growth marketing, or campaign management in B2B SaaS.
• Experience working in or with the Spanish market specifically.
• Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level.
• Experience managing external agencies or vendors and holding them accountable to targets.
• Strong analytical skills and the ability to use data to shape marketing strategy.
• Ability to plan, prioritise, and execute multiple projects simultaneously.

Responsabilidades

• Develop and own demand generation strategy for the Spanish market, channels, budgets, and trend analysis.
• Build annual and quarterly demand-gen plans with EMEA marketing and sales leadership.
• Lead execution of integrated, multi-channel campaigns across paid search, paid social, webinars, and events.
• Manage relationships with external paid-media agencies and ensure delivery and performance.
• Run A/B testing programs across creative, copy, and landing pages; apply results to optimize campaigns.
• Collaborate with Content, Design, and Product Marketing to ensure campaign resonance.

Conocimientos

Analytical thinking

Cross-functional collaboration

Project management

Stakeholder management

Herramientas

Google Ads

LinkedIn Ads

Meta Ads Manager

Salesforce

Looker

Google Analytics

Asana

Google Workspace

Descripción del empleo

About the Role

Demand Generation Manager, Spain – own the strategy and execution of multi‑channel demand generation programs across paid search, paid social, webinars, events, and digital campaigns for the Spanish market. Work cross‑functionally with Sales, Field Marketing, Product Marketing, and Revenue Operations to achieve ambitious growth targets.

Key Responsibilities

• Develop and own Clio's demand generation strategy for the Spanish market, identify channels and programs, set target budgets, and analyse market and industry trends to inform messaging and campaign priorities.
• Build the annual and quarterly demand‑gen plans in partnership with broader EMEA marketing and sales leadership.
• Lead the execution of integrated, multi‑channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events.
• Manage relationships with external paid‑media agencies, set strategy, and hold them accountable for delivery and performance.
• Direct A/B testing programs across creative, copy, and landing pages; use results to sharpen the approach.
• Partner with Content, Design, and Product Marketing to ensure campaign assets resonate with the target audience.
• Own reporting on pipeline contribution, cost per lead, conversion, and other key demand‑gen metrics for Spain.
• Build and maintain dashboards in Salesforce and Looker that provide leadership with real‑time visibility into performance.
• Translate performance data into actionable insights to drive decisions and report regularly to EMEA marketing leadership.
• Collaborate closely with Sales and Customer Success on lead flow, follow‑up, and feedback loops.
• Represent Spanish‑market needs in broader EMEA marketing planning and maintain an active campaign calendar and roadmap for Spain.

Requirements

• 4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast‑paced B2B SaaS environment.
• Experience working in or with the Spanish market specifically.
• Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level.
• Experience managing external agencies or vendors, including holding them accountable to targets.
• Strong analytical skills and the ability to use data to shape marketing strategy.
• Ability to plan, prioritise, and execute multiple projects simultaneously.
• Strong communication and stakeholder management skills, with the ability to influence cross‑functionally.

Nice to Have

• Familiarity with CRM systems such as Salesforce.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar).
• High‑velocity B2B SaaS experience.

Technical Skills

• Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager at a strategic level.
• Salesforce (or equivalent CRM tools).
• Looker or other reporting and BI tools.
• Google Analytics.
• Asana or other project management tools.
• Google Workspace.

Benefits & Compensation

• Competitive, equitable salary.
• Top‑tier medical and dental coverage at preferred employee pricing for you and your family, with access from Day1.
• Hybrid work environment with intentional in‑person gatherings.
• 23 days of paid time off plus company‑observed holidays, including short Fridays and a summer schedule.
• Professional development and growth options.
• Pet‑friendly workspace in the Barcelona office.
• Company events and social‑impact programs that reinforce shared values, community, and culture.
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10years.

Equal Employment Opportunity

We are committed to equal employment and encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, let us know and we will work with you to meet your needs.