Demand Generation Manager

myGwork - LGBTQ+ Business Community; Barcelona; Presencial; EUR 50.000 - 75.000; Jornada completa

Descripción de la vacante

Join a leading LGBTQ+ business community as a Demand Generation Manager to lead innovative digital marketing efforts that enhance user acquisition and engagement for a SaaS product. This pivotal role supports scalable strategies and cross-functional collaborations to drive product-led growth and engagement metrics. Ideal candidates will have over 6 years of experience in digital marketing, backed by a solid understanding of growth tactics and lifecycle marketing.

Formación

• 6+ years in digital marketing, preferably in SaaS or B2B.
• Experience in growth marketing and user acquisition.
• Proficient with marketing automation tools and analytics platforms.

Responsabilidades

• Lead digital marketing initiatives for user acquisition and engagement.
• Design and optimize user journeys for self-serve registration.
• Collaborate with cross-functional teams to streamline processes.

Conocimientos

Lifecycle marketing

Growth marketing

User acquisition

Journey mapping

Behavioral analysis

Data-driven optimization

Project management

Cross-functional collaboration

Communication

Educación

Bachelor's or Master's degree in Marketing, Digital, Business, or related field

Herramientas

Pardot

Salesforce

Google Analytics

Looker

Descripción del empleo

Join to apply for the Demand Generation Manager role at myGwork - LGBTQ+ Business Community

3 days ago Be among the first 25 applicants

Join to apply for the Demand Generation Manager role at myGwork - LGBTQ+ Business Community

Get AI-powered advice on this job and more exclusive features.

This job is with Criteo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

What You'll Do

As a Demand Generation Manager - Self-Serve Growth, you will lead the digital marketing initiatives that drive scalable user acquisition, onboarding, and engagement within our self-serve (SaaS) offering. You will own the strategy, execution, and optimization of digital programs that enable product-led acquisition and hybrid go-to-market success. This role is cross-functional, working closely with Product, Web, Analytics, Operations, and regional teams to create frictionless digital journeys that convert interest into product adoption.

• Design, execute, and optimize digital experiences that support user self-registration and activation.
• Develop and implement lifecycle campaigns that educate and engage users post-signup.
• Collaborate with Product, Web, and Marketing Operations to streamline conversion flows and reduce drop-offs.
• Own onboarding campaign frameworks, email nurture programs, and behavioral engagement touchpoints.
• Support scalable user acquisition by optimizing top-of-funnel campaign alignment and landing page experiences.
• Lead A / B testing and CRO initiatives across sign-up flows, onboarding sequences, and nurture communications.
• Partner with SEO / CRO, Analytics, and Performance teams to surface insights and iterate on campaign design.
• Establish and track conversion metrics tied to product engagement, activation rates, and lifecycle health.

Cross-Functional Collaboration & Stakeholder Engagement

• Act as the marketing owner of self-serve user journeys, representing self-registration initiatives across Product, Customer Success, and Ops.
• Align with Digital Strategy and Field teams to ensure go-to-market programs integrate smoothly with the self-serve model.
• Provide feedback to product and web teams on user experience gaps and registration process improvements.
• Create enablement tools, process documentation, and playbooks to scale best practices globally.

Platform, Analytics & Automation Ownership

• Partner with Marketing Ops to set up campaign automation and tracking across platforms like Pardot and Salesforce.
• Ensure proper attribution for self-serve initiatives using UTM frameworks and event tracking.
• Work with Analytics to maintain dashboards that provide real-time insights into sign-up, activation, and retention trends.

Who You Are

• Experience : 6+ years in digital marketing, with a strong background in lifecycle marketing, growth marketing, or user acquisition-preferably in a SaaS or hybrid B2B model.
• Strategic & Analytical : Skilled in journey mapping, behavioral analysis, and data-driven optimization.
• Tech & Tools : Proficient with CRM systems, marketing automation tools (Pardot, HubSpot, or similar), analytics platforms (GA, Looker), and A / B testing frameworks.
• Cross-Functional Operator : Experience working across Product, Ops, and Marketing functions to drive shared outcomes.
• Process-Driven : Strong in project and process management, capable of setting up scalable workflows.
• Communication & Execution : Clear communicator with the ability to simplify complex processes and move projects from idea to execution.
• Education : Bachelor's or Master's degree in Marketing, Digital, Business, or related field.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!

Who We Are

Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.

At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world's marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.

Why Join Us

At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Advertising Services

Referrals increase your chances of interviewing at myGwork - LGBTQ+ Business Community by 2x

Sign in to set job alerts for “Demand Generation Manager” roles.

Senior Market Manager, Services, Barcelona

Sant Just Desvern, Catalonia, Spain 4 weeks ago

Sant Just Desvern, Catalonia, Spain 1 week ago

Digital Global Brand Manager (beauty industry)

Digital Global Brand Manager (beauty industry)

Senior Amazon Brand Manager - Future Opportunities

Greater Barcelona Metropolitan Area 1 month ago

General Manager - Spain - Offline Marketing Adtech Startup

Viladecans, Catalonia, Spain 4 months ago

Art Director (specialized in shopper marketing)

Marketing Manager | Fragrance & Personal Care

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr