Demand Generation Manager

BrandBastion; Barcelona; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as a Demand Generation Manager, where you'll be at the forefront of driving growth through innovative multi-channel campaigns. This role offers the chance to shape strategies that engage high-value prospects and optimize performance across various platforms. With a remote-first culture and a focus on personal development, you will collaborate with talented teams to enhance brand visibility and client retention. If you are a data-driven marketer with a passion for creativity and collaboration, this opportunity is perfect for you.

Servicios

Flexible Work Hours

Annual Team Retreats

Personal Development Opportunities

Remote-First Culture

Formación

• 3+ years leading demand generation campaigns in a SaaS startup.
• Strong understanding of ABM strategies and data analysis skills.

Responsabilidades

• Design and execute multi-channel marketing campaigns to drive growth.
• Collaborate with sales to develop outbound prospecting strategies.

Conocimientos

B2B SaaS Marketing

Demand Generation

Data Analysis

A/B Testing

Email Marketing

Content Creation

Account-Based Marketing (ABM)

Excellent Communication

Herramientas

HubSpot

ZoomInfo

Clay

Lemlist

Descripción del empleo

Are you a data-driven and creative Demand Generation expert with excellent communication skills who thrives on building, testing, and optimizing multi-channel campaigns? If so, we want you on our team!

About BrandBastion

The vision for BrandBastion was born from seeing how major brands struggled to manage their social media presence at scale while maintaining authenticity. Since founding BrandBastion, we've grown explosively :

Partnered with iconic brands like Netflix, Uber, Sephora, GrubHub, The North Face, Red Bull, and NARS

Integrated with Facebook, Instagram, TikTok, LinkedIn, YouTube, Trustpilot, and more

Maintained a 98%+ client retention rate

Built a global team across 16 nationalities, with legendary team retreats that bring our remote-first culture to life

Processed over 1 billion social media interactions for our clients

What You'll Do As Our Demand Generation Manager

You'll be at the heart of our growth efforts, driving lead generation, managing paid media, creating engaging content, and running multi-channel campaigns. Working closely with both marketing and sales, you'll help plan and execute campaigns to drive inbound demand, while also supporting outbound strategies. Your role will be essential in bringing our go-to-market approach to life, from strategy to execution.

Demand Generation Strategy

Design and execute multi-channel marketing campaigns that attract, engage, and convert high-value prospects

Develop Account-Based Marketing (ABM) initiatives to target and accelerate key accounts

Create compelling marketing assets—landing pages, email campaigns, and ad creatives—to support inbound and outbound efforts

Paid Media & Performance Marketing

Own our paid media strategy across Google, LinkedIn, Meta, and emerging channels

Optimize budgets, audience targeting, and creatives to maximize ROI and pipeline growth

Run continuous A / B testing on messaging, landing pages, and segmentation to improve conversion rates

Multi-Channel Outbound Campaigns

Collaborate with sales to develop outbound prospecting strategies that drive pipeline growth

Create and implement personalized outreach sequences across email, LinkedIn, and other engagement platforms

Use scalable tools and processes to enhance efficiency while maintaining hyper-personalized outreach

Maximize every lead through a mix of email, paid retargeting, and automation to keep prospects engaged

Implement engagement-triggered follow-ups to reach the right prospects at the right time

Leverage marketing automation and sales intelligence tools to identify and act on real-time intent signals

Measure campaign impact on pipeline and revenue, ensuring marketing spend drives business growth

Experiment with new channels, strategies, and audience segments to unlock untapped opportunities

Optimize conversion funnels and continuously refine approaches to scale impact efficiently

Who You Are

Demand Generation Expert - Proven experience in B2B SaaS marketing, running multi-channel campaigns that drive growth

Data-Driven Marketer - Obsessed with data, insights, and A / B testing to optimize performance

Excellent Communicator (written and verbal English) - Crafts high-converting ad copy, landing pages, and outreach messages that engage and convert

Strategic & Hands-On - Able to define big-picture strategies while executing and optimizing campaigns for results

Full-Funnel Growth Marketer - Skilled at balancing paid, organic, and outbound tactics to generate demand

Collaborative Team Player - Works cross-functionally with sales, marketing, and product teams to drive aligned strategies

Requirements

3+ years of proven track record of leading demand generation campaigns in a SaaS startup or scale-up

Experience scaling inbound marketing through paid media, SEO, email marketing, and content

Strong understanding of ABM (Account-Based Marketing) strategies

Data analysis and conversion rate optimization skills

Proficiency in marketing automation platforms (preferably HubSpot)

Bonus : Experience using sales intelligence and outreach tools (We use ZoomInfo, Clay, and Lemlist)

Compensation and Benefits

Competitive compensation package

Impact : Shape the future of social media management alongside industry veterans

Freedom : Remote-first culture with flexible work hours

Travel : Annual team retreats in amazing locations

Learning : Personal development and mentorship opportunities