Datorama Architect

Wipro; Burgos; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a highly skilled Datorama Architect to enhance marketing intelligence capabilities. In this dynamic role, you will design, implement, and manage Datorama solutions, ensuring seamless integration within the marketing ecosystem. You will collaborate with cross-functional teams, monitor performance, and create dashboards that translate complex data into clear visual stories. This position offers the opportunity to work at the forefront of digital transformation solutions, contributing to innovative projects that shape the future of marketing analytics.

Formación

• Strong understanding of Datorama platform and its features.
• Ability to translate complex data into clear visual stories.

Responsabilidades

• Designing and managing Datorama solutions for marketing intelligence.
• Collaborating with teams to ensure optimal performance of Datorama.

Conocimientos

Datorama

Data Modeling

Data Architecture Principles

Salesforce Integration

Data Visualization

Descripción del empleo

We are seeking a highly skilled and experienced Datorama Architect to join our dynamic team.

As a Datorama Architect, you will play a crucial role in designing, implementing, and managing Datorama solutions that enhance our marketing intelligence capabilities. You will collaborate with cross-functional teams to ensure seamless integration and optimal performance of Datorama within our marketing ecosystem.

Your Role :

1. Understanding common data models and integration challenges across Salesforce platforms.
2. Implementing changes to existing Datorama dashboards.
3. Resolving data stream issues.
4. Managing access to Datorama and keeping classification logic up to date.
5. Monitoring paid media activity performance and proactively addressing drops in performance with media agencies and stakeholders.
6. Aligning delivery cost data with planned cost data.
7. Supporting integration between paid media platforms and web analytics to capture the full customer journey.
8. Developing taxonomy to connect paid media and owned marketing efforts.
9. Creating dashboards to monitor taxonomy adherence and adoption.
10. Proactively identifying taxonomy issues and leading data cleansing efforts.
11. Collaborating with marketing, analytics, and IT teams.
12. Communicating effectively to understand requirements, present dashboard designs, and train end-users.
13. Identifying opportunities for new use cases.
14. Performing fit-gap analysis with similar tools like Power BI.

Your Profile :

1. Strong understanding of the Datorama platform, including data connectors, data modeling, calculated metrics, and dashboarding features.
2. Ability to translate complex data into clear visual stories.
3. Proficiency in selecting appropriate chart types and layouts to communicate KPIs and trends.
4. Good understanding of data architecture principles.
5. Knowledge of data flow across Salesforce clouds such as Marketing Cloud, Sales Cloud, and Service Cloud.
6. Experience integrating data from these sources within Datorama for comprehensive dashboards.

About Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on innovative digital transformation solutions. With over 230,000 employees across 65 countries, we help clients achieve their goals and build sustainable businesses. For more information, visit us at our website.

Diversity and Inclusion at Wipro

We are an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, color, religion, gender, marital status, age, ethnicity, sexual orientation, political orientation, disability, or other protected characteristics.