Data Strategy Audiovisuals

Publicis Groupe España; Madrid; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa líder en comunicaciones busca un Data Strategy Lead para unirse a su equipo especializado en marketing de datos. En este emocionante rol, serás el enlace entre las capacidades de análisis de datos y la ejecución comercial, asegurando que las iniciativas audiovisuales sean innovadoras y efectivas. Con un enfoque en la creación de estrategias impulsadas por datos, trabajarás en estrecha colaboración con el equipo comercial para optimizar el contenido audiovisual y maximizar el retorno de la inversión. Esta es una oportunidad única para influir en proyectos creativos y estratégicos en un entorno dinámico y colaborativo.

Servicios

Beneficios flexibles

Oportunidades de crecimiento

Capacitación en línea gratuita

Clases de inglés en línea

Certificaciones de socios

Trabajo desde cualquier lugar

Paquete de vacaciones atractivo

Equilibrio entre trabajo y vida personal

Iniciativas de bienestar

Formación

• 5+ años de experiencia en estrategia de datos y análisis de marketing.
• Licenciatura en Ciencias de Datos o campo relacionado, postgrado es un plus.

Responsabilidades

• Diseñar e implementar estrategias basadas en datos para activaciones audiovisuales.
• Colaborar con equipos comerciales para alinear estrategias con necesidades del mercado.

Conocimientos

Estrategia de datos

Análisis de marketing

Comunicación efectiva

Análisis de datos (SQL, Python, R)

Presentaciones

Educación

Licenciatura en Ciencias de Datos

Postgrado en Marketing o Negocios

Herramientas

SQL

Python

R

Tableau

Power BI

Descripción del empleo

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

ERIS is our specialized unit in data marketing that enables advertisers to delve into a holistic understanding of consumers, with the ability to create personalized audiences and activate them at scale.

All of this is aimed at business results that we optimize and maximize through our extensive experience in modeling and predictive capabilities.

Eris aims to achieve a holistic understanding of the individual. For this purpose, it offers solutions in measurement, advanced analytics, optimization, and madtech consulting. Among its services are data strategies, technological consulting, analysis of the customer journey, among others.

Overview

We are looking for a highly motivated Data Strategy Lead to join the ERIS ID team, focused on leveraging data to power audio / visual activations in close collaboration with the commercial team. This role will be the liaison between the data analytics capabilities and business execution, ensuring that our audio-visual initiatives are innovative, relevant and effective.

Responsibilities

• Data Strategy Design: Create and implement data-driven strategies that drive audio-visual activations aligned with business objectives.
• Collaboration with the Commercial Team: Work hand in hand with the commercial team to ensure that data-driven strategies are aligned with market needs and customer expectations.
• Audience Insights and Segmentation: Utilize ERIS ID capabilities to identify key audiences, develop robust segmentation models, and inform activation plans.
• Activation Optimization: Apply data to personalize and optimize audiovisual content across platforms, maximizing engagement and ROI.
• Performance Measurement: Define KPIs, build dashboards and report on the success of data-driven activations. Provide actionable insights for continuous improvement.
• Technology Integration: Collaborate with technical teams to ensure seamless integration of data solutions into the AV ecosystem.
• Trend Monitoring: Keep up to date on industry trends in data usage, audiovisual innovation and customer behavior to enrich strategies.
• Stakeholder Communication: Effectively present strategies, results and recommendations to internal and external stakeholders and clients.

Qualifications

• Academic Background: Bachelor's degree in Data Science, Marketing, Business or related field. Postgraduate degrees will be a plus.
• Experience: At least 5 years of experience in data strategy, marketing analytics or a similar role, preferably in the media or audiovisual industry.
• Advanced English: Advanced level of English (C1 or higher), will be assessed at interview by the Talent Team.
• Technical Skills: Proficient in data analysis tools (e.g., SQL, Python, R), visualization platforms (e.g., Tableau, Power BI) and familiarity with marketing technology stacks (e.g., CDPs, DMPs).
• Industry Knowledge: In-depth understanding of the audiovisual and programmatic ecosystem, including platforms, formats and audience engagement strategies.
• Collaboration: Proven ability to work effectively with cross-functional teams, particularly commercial and creative.
• Communication: Strong presentation skills and ability to translate complex insights into actionable business strategies.

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform 'Marcel'.
• Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package: Including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual's status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.