Data Campaign Optimization Specialist (Pharmaceutical Sector)

JR Spain; Murcia; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

JR Spain is seeking an Omnichannel Automation Specialist to support global pharmaceutical marketing efforts. The role involves managing automated campaigns, ensuring alignment with best practices while collaborating with various stakeholders. Ideal candidates should have a degree in Marketing or IT, with strong skills in marketing automation tools, SQL, and exceptional communication abilities.

Servicios

Flexible schedule

Training and certifications

Home office options

Health insurance

Formación

• 2-3 years of experience in campaign automation and omnichannel marketing.
• Ability to manage multiple priorities and meet deadlines.
• Knowledge of AWS querying is a plus.

Responsabilidades

• Manage the lifecycle of omnichannel automated campaigns for various teams.
• Gather and document campaign requirements from stakeholders.
• Translate business rules into configurations within NBA marketing tools.

Conocimientos

Proficiency with marketing automation tools

SQL proficiency

Excellent communication skills

Strong QA and troubleshooting skills

Educación

Degree in Marketing, IT, Pharma, or related field

Herramientas

Salesforce Marketing Cloud

Veeva CRM

Atlantean tools

Descripción del empleo

Omega CRM Consulting is seeking an Omnichannel Automation Specialist to collaborate with a leading global pharmaceutical company.

Service Overview

The Omnichannel Automation Specialist (OAS) supports the Campaign Automation team and the Next Best Action (NBA) Centre of Excellence. The role involves managing the lifecycle of omnichannel automated campaigns for marketing, medical, and market access teams worldwide. The OAS translates business rules into configurations within marketing automation tools, ensuring campaigns meet stakeholder expectations and adhere to best practices. The role also involves driving innovation, optimizing processes, and sharing knowledge across the organization, working with global stakeholders including GCOs and IT.

Responsibilities

• Gather and document campaign requirements from market stakeholders.
• Ensure comprehensive campaign briefings that reflect business rules and expectations.
• Provide feedback, including best practices and optimizations.
• Translate business rules into configurations within NBA marketing tools.
• Ensure timely, high-quality campaign delivery aligned with global standards.
• Collaborate with Data Analysts and other roles to secure necessary data.
• Conduct quality checks, simulations, and system tests.
• Identify and implement corrections or optimizations.
• Document and optimize automation processes.
• Create and maintain workflow documentation.
• Share knowledge and promote best practices.
• Ensure proper use of automation tools and collaborate with IT and vendors for enhancements.
• Provide status updates and address campaign impediments.

Requirements

• Degree in Marketing, IT, Pharma, or related field preferred.
• 2-3 years of experience in campaign automation and omnichannel marketing.
• Proficiency with marketing automation tools like Salesforce Marketing Cloud, Unica, etc.
• Knowledge of Veeva CRM/Veeva Vault is a plus.
• SQL proficiency (2+ years required), experience with AWS querying is a plus.
• Strong QA, troubleshooting, and optimization skills.
• Excellent communication skills in English.
• Ability to manage multiple priorities and meet deadlines.
• Experience with Atlassian tools is a plus.

What We Offer

• Permanent contract with flexible schedule.
• Training and certifications.
• Home office options.
• Flexible benefits (public transport, tickets, etc.).
• Health insurance.

About Us

Omega CRM, part of Merkle and dentsu, is a global leader in customer-centric digital solutions with over 23 years of experience, 580+ professionals, and numerous awards. We focus on growth through talent, flexibility, commitment, and innovation.