Data Campaign Optimization Specialist (Pharmaceutical Sector)

JR Spain; Gijón; Híbrido; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

Una empresa líder en soluciones centradas en el cliente busca un Especialista en Automatización Omnicanal para gestionar campañas automatizadas en el sector farmacéutico a nivel global. El candidato ideal tendrá un grado relacionado y experiencia previa en marketing y automatización, con habilidades en herramientas como Salesforce Marketing Cloud y Veeva CRM. Ofrecemos contrato permanente, horarios flexibles y oportunidades de formación.

Servicios

Contrato permanente

Horario flexible

Opciones de trabajo desde casa

Beneficios flexibles

Seguro de salud

Formación

• 2-3 años de experiencia en automatización de campañas y marketing omnicanal.
• Dominio de herramientas de automatización de marketing.
• Fluidez en inglés.

Responsabilidades

• Gestionar el ciclo de vida de las campañas automatizadas omnicanal.
• Colaborar con analistas de datos para asegurar la calidad de los datos.
• Definir y optimizar procesos de automatización.

Conocimientos

Automatización de campañas

Comunicación

Resolución de problemas

Control de calidad

Educación

Grado en Marketing, IT, Pharma o campo relacionado

Herramientas

Salesforce Marketing Cloud

Veeva CRM

Descripción del empleo

Omega CRM Consulting is seeking an Omnichannel Automation Specialist to collaborate with a top global pharmaceutical company.

Service Overview

The Omnichannel Automation Specialist (OAS) supports the Campaign Automation team and the Next Best Action (NBA) Centre of Excellence. This role manages the end-to-end lifecycle of omnichannel automated campaigns for marketing, medical, and market access teams worldwide. The OAS translates business rules into configurations within marketing automation tools, ensuring campaigns meet stakeholder expectations and best practices. The role involves driving innovation, optimizing processes, and sharing knowledge across the organization, working with global stakeholders and markets.

Responsibilities

• Gather, understand, and document campaign requirements from market stakeholders.
• Ensure campaign briefings are comprehensive and reflect agreed-upon business rules.
• Provide feedback and recommendations for optimization.
• Translate business rules into configurations within NBA marketing tools.
• Ensure timely, high-quality campaign delivery aligned with global standards.
• Collaborate with Data Analysts and Data Stewards to secure necessary data.
• Conduct quality checks, simulations, and testing.
• Define and optimize automation processes.
• Create and maintain documentation to support workflows.
• Share knowledge and promote best practices.
• Ensure effective use of automation tools and collaborate with IT and vendors.
• Provide regular updates on campaign progress and resolve issues.

Requirements

• Degree in Marketing, IT, Pharma, or related field preferred.
• 2-3 years of experience in campaign automation and omnichannel marketing.
• Proficiency with marketing automation tools like Salesforce Marketing Cloud, Unica, or similar.
• Knowledge of Veeva CRM/Veeva Vault is a plus.
• SQL proficiency (2+ years required); experience with AWS querying is a plus.
• Experience in quality assurance, troubleshooting, and optimization.
• Strong communication skills.
• Proactive problem-solving approach.
• Ability to manage multiple priorities under deadlines.
• Experience with Atlassian tools is a plus.
• Fluency in English.

What We Offer

• Permanent contract and flexible schedule.
• Training and certifications.
• Home office options.
• Flexible benefits (transport, meals, etc.).
• Health insurance.

About Us

Omega CRM, part of Merkle and dentsu group, specializes in customer-centric solutions, technology, and data, including AI. With over 23 years of experience, 580+ professionals, and numerous awards, we lead in the Salesforce ecosystem in Spain. We serve industries like Retail, Healthcare, Pharma, and more, delivering omnichannel customer experiences. Our values are #Talent, #Flexibility, #Commitment, and #Innovation. We believe in growing together with our people.