Data Analyst - Performance Marketing & Audience Segmentation

Reverse Tech; Barcelona; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading health and wellness tech company seeks a Data Analyst specialized in performance marketing and audience segmentation. This remote role requires expertise in clustering and data visualization, enabling optimization of digital marketing campaigns. Strong analytics experience, fluency in English, and a startup mindset are necessary. Competitive compensation and a non-corporate atmosphere offered.

Servicios

100% remote and flexible work hours

Top notch equipment (MacBook Pro or PC)

Unlimited growth prospects

Competitive compensation

Fun, non-corporate atmosphere

Formación

• 5+ years of experience in customer and marketing analytics.
• Proficient in data analysis techniques and tools.
• Fluent in English.

Responsabilidades

• Collaborate with Marketing, Data, and Tech teams to optimize campaigns.
• Define and monitor KPIs for performance marketing segments.
• Drive experimentation and A/B testing culture.

Conocimientos

Customer and marketing analytics

Marketing metrics (LTV, CAC, conversion funnels)

Segmentation logic (demographic, behavioral)

BigQuery’s Standard SQL

Exploratory data analysis with Python

Clustering techniques (K-Means, Hierarchical)

GA4, Segment, and Meta/Google Ads

Data visualization (Tableau, Looker)

A/B testing

Comfortable in a startup environment

Herramientas

Tableau

Looker

Mixpanel

Descripción del empleo

At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2030 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We're looking for a Data Analyst - Performance Marketing & Audience Segmentationwith expertise in audience clustering and segmentation to enhance the performance of our marketing efforts. We invest heavily across several digital ad channels, targeting various segments, and need an analyst to lead this area within our remote team.

You will collaborate with our Marketing, Data, and Tech teams to optimize existing campaigns and uncover new opportunity segments in our customer data using clustering models and other data science techniques.

Requirements

• You have 5+ years of experience in customer and marketing analytics.
• Strong understanding of marketing metrics like LTV, CAC and conversion funnels.
• Experience in subscription model data analysis and performance marketing.
• Experienced in segmentation logic (demographic, behavioral, clustering techniques).
• Proficient in BigQuery’s Standard SQL and dbt for data transformations.
• Practiced in exploratory data analysis using Python.
• Practical experience clustering (K-Means, Hierarchical, DBSCAN, Gaussian) data sets,and ideally some experience deploying ML models.
• Comfortable in a startup - Jira, slack, standups, proactively reaching teammates forquestions or support.
• Experience with GA4, Segment and Meta/Google Ads platforms a plus.
• Experience with marketing mix modelling and multitouch attributions.
• Able to visualise data in Tableau or Looker.
• Fluent in English.

Desired Skills

• Define and monitor KPIs for our performance marketing segments. Track performanceacross channels and validate new audience tests.
• Uncover strategic insights: dive into customer and campaign data to surface new
  target segments and campaign opportunities.
• Build and maintain dashboards: own and evolve dashboards in Tableau, Looker
  Studio, and Mixpanel. Ensure their accuracy, consistency and completeness.
• Drive experimentation: help shape our A/B testing culture. Design tests, analyze
  results, and promote experimentation as a core growth lever.
• Shape the Customer Analytics roadmap: own our approach to user segmentation,
  buyer persona development, engagement and retention cohorts

Our Values:

• Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
• Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success.
• Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
• Communication: We value honesty and direct language, fostering a culture free of politics.
• Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
• Trust: We value the words and qualities of our team members, fostering an environment of trust and respect
  

Benefits

What Our Team Members Get:

• 100% remote and flexible work hours
• Top notch equipment (MacBook Pro or PC, you decide)
• Full-time or freelance opportunities
• Learning from the best, including ex-Googlers and more
• Unlimited growth prospects
• Inclusion in a winning team
• Competitive compensation
• A fun, non-corporate atmosphere

If you're passionate about (Engineering, have experience in Full Stack), and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.

Learn more about us at https://www.reverse.tech/ and apply today to become a key player in our exciting journey.

*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.