Data Analyst_Marketing B2C Marketing (Spain) • Madrid •

Cobee; Madrid; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Marketing B2C Analyst to transform user data into actionable insights that drive engagement and retention. This role involves leveraging advanced analytical skills to impact marketing campaigns directly, working closely with B2C and Product teams to optimize user consumption. Join a dynamic team in a hybrid work environment, where your contributions will help shape the future of employee benefits and create meaningful experiences for users. This is an exciting opportunity to make a real difference in a fast-paced, multicultural setting that values diversity and personal growth.

Servicios

Work-life balance

Multicultural team

Empowering environment

Innovative atmosphere

Formación

• 3+ years of experience in marketing analytics, user experience, or related fields.
• Expert in SQL, Python, R, and data visualization tools.

Responsabilidades

• Analyze B2C data to provide actionable insights for marketing strategies.
• Collaborate with teams to enhance user engagement and retention.

Conocimientos

Data Analysis

SQL

Python

R Programming

Excel

A/B Testing

Regression Analysis

B2C Activation Strategies

Educación

Bachelor’s degree in Business

Bachelor’s degree in Data Analytics

Herramientas

Data Visualization Tools

Clickhouse

Metabase

Power BI

B2C CRMs (e.g., Braze)

Descripción del empleo

We, employees, need a much more engaging solution around our compensation, and that’s why Cobee was born. Since we created Cobee back in November 2018, our vision has been unwavering: to become the most desirable solution for employees to get compensated at work. As we fight for that vision, we truly believe that we can improve the overall well-being of employees at the same time that we make them feel more engaged with their companies.

We began with a single benefit, and today we offer a diverse range of benefits in three countries, with a team of more than 140 talented people across the globe. We have raised more than €55 Million in venture capital funding backed by world-class investors, including a recent €40 Million Series B investment.

Recently, Cobee has been acquired by Pluxee, marking a significant milestone in our growth journey, as we continue to expand and scale globally.

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

About The Role

We are looking for a skilled Marketing B2C Analyst to join our team, focusing on directly impacting and bringing to the next level our B2C business through cutting edge user lifecycle analysis, segmentation identification and cohort insights that set the base to our activation and retention strategies.

In this role, you will leverage data to provide actionable insights that inform marketing campaigns, enhancing customer engagement and driving retention. The ideal candidate will have a strong analytical background, excellent problem-solving skills, and the ability to communicate effectively.

The role is hybrid, requiring three days per week in the office. It is Madrid-based.

1. Become the subject matter expert on our B2C data and its insights, taking our B2C raw data and converting it into actionable insights regarding user segments and lifecycle behavior patterns that help us identify how to drive consumption and activation in an optimized fashion.
2. Work hand in hand with B2C and Product teams, communicating findings and recommendations on how to impact each segment with actionable campaigns and product developments to boost user consumption and activation.
3. Establish a predictive model to forecast how a specific group of users will behave over time, and set the action plan to boost that performance.
4. Monitor and report on cohort and segment performance, in terms of behavior and engagement, providing insights to inform marketing strategies.
5. Conduct competitive analysis to identify gaps and opportunities in our retention strategies.

You are

1. Outstanding in data analysis: expert in SQL, Python or R programming and Excel, excellent in handling data warehouses and data visualization tools, as well as statistical methodologies (A/B testing, regression analysis, etc.).
2. Off-the-charts analytical thinker: off-the-charts ability to interpret complex data and draw actionable insights to inform marketing strategies.
3. An excellent problem solver: you love tackling complex problems, assess them from multiple angles in a structured manner and get to the best outcome.
4. Knowledgeable in B2C activation and engagement strategies that drive user consumption.
5. Proficient in conveying findings and recommendations clearly and effectively.
6. Risk taker and flexible to adjust strategies based on changing market conditions or insights.
7. Detail oriented, always working with precision in your data analysis and reporting, ensuring accuracy in insights presented.
8. A great team player, able to work hand in hand with marketing B2C, Product, CEO, Chief of staff, etc., understanding how to contribute the most with each of those functions.

You have

1. Bachelor’s degree in Business, Data Analytics, or a related field.
2. 3+ years of experience in marketing analytics (ideally B2C), user experience, or a related field.
3. Proficiency in handling complex databases and data warehouses (e.g., Clickhouse or equivalent), Data Analysis Tools such as SQL and Excel, among others and data visualization software (e.g., Metabase, Power BI). Knowledge about B2C CRMs such as Braze would be ideal.

Why should you join Cobee by Pluxee?

1. A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
2. A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
3. An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.