Data analyst in SEM

Joppy; Barcelona; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Long-term incentive plan

Pension plan

Private medical insurance

25 days PTO

Meal allowance

Gym membership

Pet adoption support €450

Wellness reimbursement €150/yr

Flexible work hours

Dog-friendly office

Team activities

Job summary

Joppy is seeking a senior Marketing Analytics contributor to lead global SEM analytics. You will shape how we measure and optimize acquisition across brands, markets, and channels, acting as a hands-on partner to SEM leaders, Finance, Data Science, and Analytics Engineering.

You will guide bidding, evaluate spend and ROAS, and translate auction dynamics and customer behavior into clear, actionable recommendations.

Qualifications

• 6+ years of analytics experience translating complex analyses into business decisions.
• Proficient in SQL and statistical analysis in Python or R.
• Experience in experimental design and A/B testing with causal inference or geo-based methods.
• Ability to lead large analytics initiatives and influence cross-functional strategy.

Responsibilities

• Guide bidding and investment across brands; optimize spend and ROAS.
• Assess cross-brand cannibalization and identify incremental growth opportunities.
• Lead channel tests, geo-split experiments, and multibrand experiments.
• Design, run and interpret experiments; communicate actionable insights.
• Strengthen attribution and reporting; align measurement with business goals.
• Mentor analysts and collaborate with Engineering and Data Science on data quality.

Skills

SQL

Python/R

A/B testing

Experiment design

Stakeholder mgmt

Data storytelling

Tools

dbt

Job description

Join Marketing Analytics as a senior individual contributor focused on Search Engine Marketing (SEM) to lead paid search analytics for Rover globally. You'll shape how we measure and optimize acquisition across our growing portfolio of brands and markets. As a key thought partner for SEM leaders, Finance, Data Science, and Analytics Engineering, you'll set the analytical agenda and stay hands‑on with the analysis. A central question: when our brands compete for the same searches, how do we know if we have grown the business as a whole?

Задачи:

Guide bidding and investment across brands. Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback. Help SEM teams assess cross‑brand cannibalization and identify where additional spend generates incremental growth. Lead experimentation and incrementality. Design and analyze channel tests, geo‑split experiments, and multibrand tests. Choose appropriate methods, assess statistical power and uncertainty, and turn results into recommendations on bidding and spend. Explain performance and identify opportunities. Diagnose changes in acquisition cost, conversion, and return on ad spend (ROAS). Translate auction dynamics, customer behavior, and marketplace conditions into clear recommendations that lead to action. Strengthen attribution and reporting. Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards. Partner with engineering and Data Science on data quality, conversion signals, and customer‑value inputs. Own the SEM analytics roadmap. Identify important questions, challenge assumptions, and prioritize by business impact. Build learning agendas for different markets and lead stakeholders toward decisions grounded in evidence and clear trade‑offs. Raise the team's analytical standards. Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation. Balance statistical rigor with business needs.

Требования:

6+ years of analytics experience, with a track record of turning complex analysis into business decisions and measurable outcomes. Advanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data models. Proven experimental design and A/B testing experience, including applying causal inference or geo‑based methods and explaining their limitations. Experience independently leading large analytical initiatives, managing stakeholder expectations and timelines, and influencing strategy across functions. Clear communicator with technical and non‑technical audiences, who is able to shape compelling data narratives through analysis and data visualization.

Будет плюсом: Strong understanding of marketing attribution and acquisition economics, including customer acquisition cost (CAC), LTV, ROAS, and payback; Experience with multibrand businesses, international markets, or a two‑sided marketplace; Experience with marketing mix modeling (MMM), customer LTV modeling, or transformation tools such as dbt; Experience using AI tooling to move faster on routine work and to check your own reasoning. You can also explain and defend every line of analysis you ship.

Условия:

• Long‑term incentive plan with a company performance‑based cash payout
• Pension plan
• Private medical insurance
• 25 days PTO
• Meal allowance and flexible compensation plan (transport and nursery)
• Gym membership
• €450 to cover the costs associated with the adoption of a pet
• Annual €150 wellness reimbursement
• Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
• Grab snacks, fresh fruit, in our kitchen to keep yourself going
• Regular team activities, events, game nights, and more
• Dog‑friendly office