data analyst in mobile gaming

Enfint; Barcelona; Presencial; EUR 42.000 - 56.000; Jornada completa

Descripción de la vacante

Product Madness, part of Aristocrat, is seeking a Marketing Analytics/Operations Analyst in Barcelona to support User Acquisition and Growth campaigns across mobile and social platforms. You will build and monitor dashboards, validate data, and collaborate with external partners and internal teams to optimize campaign performance.

The role requires hands-on experience with MMPs (AppsFlyer preferred), strong Excel/Sheets skills, and familiarity with Looker/Power BI.

Formación

• 2+ years in Business Analytics, Marketing Analytics or Ad Operations.
• Experience with mobile advertising platforms and dashboards.
• Hands-on AppsFlyer or similar MMP experience.
• Strong Excel/Sheets skills.
• Excellent communication with stakeholders.

Responsabilidades

• Prepare operational analyses for User Acquisition and Growth teams.
• Analyze campaigns and provide insights to optimize execution.
• Monitor marketing tech platforms and data quality.
• Coordinate with external partners and internal teams.
• Validate data, consolidate spend and performance metrics.
• Create simple dashboards from partner data.
• Verify tracking, UTM, AppsFlyer links before launches.

Conocimientos

Analytical thinking

Communication

Data validation

Stakeholder management

Budget tracking

Herramientas

AppsFlyer

Looker

Power BI

Tableau

SQL

Excel/Sheets

Descripción del empleo

Описание:

Product Madness creates leading, high-revenue social casino games, including Heart of Vegas, Lightning Link, and Cashman Casino. As part of the Aristocrat family, the company operates globally with a team of 800 people, headquarters in London, offices in Barcelona, Gdańsk, Lviv, and Montreal, and a remote team in the United States. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

Prepare operational analyses for User Acquisition and Growth teams using partner platform dashboards and exported datasets; Analyze campaign performance and provide timely, actionable insights to optimize marketing execution; Respond to operational performance queries that do not require internal data models or Data Science methodologies; Monitor marketing technology platforms, including AppsFlyer and advertising partner tools, ensuring proper operation and quality control; Monitor partner dashboards for anomalies, tracking issues, and reporting discrepancies; Coordinate with external partners and elevate data-related incidents to Data Analytics; Configure, monitor, and report on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion Lift; Collaborate with Data Analytics and Data Science to ensure correct implementation and interpretation of experiments; Support operational execution while Data Science remains responsible for methodology and statistical evaluation; Participate in onboarding, integrating, and continuously quality-assuring external marketing and analytics platforms; Manage relationships with external marketing technology providers and ensure reliable platform operation; Validate partner-provided data and coordinate issue resolution with internal and external teams; Consolidate advertising spend, impressions, installs, attribution, and performance metrics from multiple partners; Prepare recurring operational reports for User Acquisition and Growth teams; Identify reporting inconsistencies and elevate reconciliation needs to Data Analytics; Track campaign spend against planned budgets and investment objectives; Proactively identify deviations, delivery risks, and unexpected performance changes; Create and maintain simple operational dashboards using partner-exported data and spreadsheet tools; Ensure correct campaign tracking, UTM structures, AppsFlyer links, and event configurations; Collaborate with User Acquisition teams to verify tracking before campaign launches; Monitor attribution quality on partner platforms and elevate technical issues when necessary; Work with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation; Translate operational business needs into specific requests for centralized data teams when advanced analysis is required; Contribute to improving marketing technology operations and reporting workflows.

Требования:

At least 2 years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar roles; Experience working with digital marketing, mobile advertising, or performance marketing platforms; Hands-on experience with Mobile Measurement Partners, preferably AppsFlyer; Strong knowledge of mobile attribution and marketing performance metrics; Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin; Strong analytical and problem-solving skills with the ability to interpret campaign performance; Advanced Microsoft Excel and/or Google Sheets skills; Excellent communication and relationship management skills with different stakeholders; Ability to prioritize multiple tasks in a dynamic, fast-paced environment; Nice to have: experience with mobile apps, video games, or performance marketing; knowledge of SKAdNetwork and privacy-focused mobile measurement solutions; experience with partner-provided incrementality experimentation tools; collaboration with external marketing technology platforms and analytics providers; knowledge of Looker, Redash, Tableau, or Power BI; basic SQL for querying or validating data; experience with campaign tagging, tracking links, and event configuration; mobile video game experience, especially free-to-play or social casino models; experience supporting User Acquisition teams; familiarity with retargeting platforms and attribution ecosystems; experience with creative analytics platforms and marketing automation tools; experience with MMP products.

Условия:

The position is based in Barcelona, Spain; No business travel is required; Work visa sponsorship is unavailable; candidates must already have permission to work full-time in Spain without requiring a visa now or in the future; The company offers career advancement and growth opportunities; The company promotes an inclusive, people-first culture.