Business Analyst

GamblingCareers.com; Barcelona; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Aristocrat’s Product Madness unit seeks a Business Analyst on the Ad Tech team to support Growth with operational marketing analytics, partner platform management, and reliable campaign tracking. You will bridge User Acquisition, Marketing, external partners, and Data Analytics/Data Science for data-driven decisions.

Responsibilities include analysing campaigns, overseeing marketing tech platforms, and coordinating with external partners to ensure accurate tracking and reporting across multiple

Formación

• Experience in digital marketing platforms, mobile advertising, or performance marketing.
• Hands-on with Mobile Measurement Partners (AppsFlyer preferred).
• Strong understanding of mobile attribution and marketing performance metrics.
• Experience with advertising platform dashboards (Meta, Google Ads, TikTok, Unity, AppLovin, etc.).
• Advanced Excel and/or Google Sheets skills.
• Excellent communication and collaborator management skills.

Responsabilidades

• Provide operational analyses to assist User Acquisition and Growth by working with partner dashboards and datasets.
• Analyze campaign performance and deliver actionable insights to improve marketing execution.
• Respond to operational performance questions not requiring Data Science methodologies.
• Oversee marketing technology platforms (AppsFlyer and other tools) daily for quality control.
• Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies.
• Coordinate with external partners and escalate data issues to the Data Analytics team.
• Configure and report on partner-native incrementality experiments (AppsFlyer Incrementality, Meta Lift).
• Collaborate with Data Analytics and Data Science to ensure correct experiment implementation and interpretation.
• Support operational execution while data science handles methodology and evaluation.
• Assist onboarding, integration, and QA of external marketing and analytics platforms.
• Manage relationships with external marketing tech vendors and ensure platform reliability.
• Validate partner data and coordinate issue resolution across internal/external teams.
• Aggregate spend, impressions, installs, attribution, and performance metrics across partners.
• Produce recurring operational reports for User Acquisition and Growth teams.
• Identify reporting inconsistencies and raise reconciliation issues to Data Analytics.
• Track campaign spend against budgets and pacing targets.
• Flag deviations, delivery risks, or unexpected performance changes.
• Build lightweight operational dashboards from partner data and spreadsheets.
• Ensure accurate campaign tracking, UTM structures, AppsFlyer links, and event configurations.
• Collaborate with User Acquisition to confirm tracking before launches.
• Monitor attribution health across partner platforms and address technical issues.
• Collaborate across teams to facilitate smooth campaign implementation.
• Translate business requirements into actionable requests for centralized data teams.
• Help improve marketing technology and reporting workflows.

Conocimientos

Ad Tech

Marketing analytics

SQL (reading)

Excel/Sheets

Campaign tracking

Data visualization

Looker/Power BI

AppsFlyer

Collaboration

Herramientas

AppsFlyer

Meta Ads

Google Ads

TikTok Ads

Power BI

Looker

Descripción del empleo

At Aristocrat, we aim to bring happiness to life through the power of play! As a Business Analyst on our Ad Tech team, you will support our Growth function by providing operational marketing analytics, managing partner platforms, and ensuring accurate campaign tracking and reporting. This opportunity is outstanding because you serve as the connection between User Acquisition, Marketing, external technology partners, and our centralized Data Analytics and Data Science teams. Your work enables quick, data-driven operational decisions while maintaining the quality and reliability of our marketing technology integrations. Join us in an energetic and ambitious environment where your insights drive meaningful business decisions!

What You'll Do

• Provide operational analyses to assist User Acquisition and Growth groups by working with partner platform dashboards and exported datasets.
• Analyze campaign performance and provide timely, actionable insights to improve marketing execution.
• Respond quickly to operational performance questions that do not require internal data modelling or Data Science methodologies.
• Take responsibility for the daily oversight, tracking, and quality control of marketing technology platforms, including AppsFlyer and other advertising partner tools.
• Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies.
• Coordinate with external partners and bring up data issues involving internal systems to the Data Analytics team.
• Configure, monitor, and report on partner-native incrementality experiments (e.g., AppsFlyer Incrementality, Meta Conversion Lift).
• Collaborate with Data Analytics and Data Science teams to ensure accurate implementation and interpretation of experiments.
• Support operational execution while methodology and statistical evaluation remain with Data Science.
• Assist with onboarding, integration, and continuous quality assurance of external marketing and analytics platforms.
• Manage relationships with external marketing technology vendors and ensure reliable platform operations.
• Validate partner data and coordinate issue resolution across internal and external collaborators.
• Aggregate spend, impressions, installs, attribution, and performance metrics across advertising partners.
• Produce recurring operational reports for User Acquisition and Growth collaborators.
• Identify reporting inconsistencies and bring up reconciliation issues to the Data Analytics team.
• Track campaign spend against planned budgets and pacing targets.
• Proactively flag deviations, delivery risks, or unexpected performance changes.
• Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools.
• Ensure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations.
• Collaborate with User Acquisition teams to confirm tracking prior to campaign launches.
• Monitor attribution health across partner platforms and advance technical issues when necessary.
• Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation.
• Translate operational business requirements into actionable requests for centralized data teams when deeper analytical work is required.
• Help improve operational processes across marketing technology and reporting workflows.

What We're Looking For

• 2+ years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or a similar role.
• Experience engaging with digital marketing platforms, mobile advertising, or performance marketing.
• Hands-on experience with Mobile Measurement Partners (AppsFlyer preferred).
• Strong understanding of mobile attribution and marketing performance metrics.
• Experience using advertising platform dashboards (Meta, Google Ads, TikTok, Unity, AppLovin, etc.).
• Strong analytical and problem-solving skills with the ability to interpret campaign performance.
• Advanced Excel and/or Google Sheets skills.
• Excellent communication and collaborator management skills.
• Ability to prioritise multiple tasks in a fast-paced environment.
• Background in mobile applications, gaming, or performance marketing (preferred).
• Familiarity with SKAdNetwork (SKAN) and privacy-centric mobile measurement (preferred).
• Experience with partner-native incrementality testing tools (preferred).
• Experience collaborating with external marketing technology platforms and analytics providers (preferred).
• Exposure to BI tools such as Looker, Redash, Tableau, or Power BI (preferred).
• Basic understanding of SQL for reading or validating data (not production development) (preferred).
• Experience with campaign tagging, tracking links, and event configuration (preferred).
• Experience in mobile gaming, especially free-to-play or social casino (nice to have).
• Experience assisting User Acquisition teams (nice to have).
• Familiarity with retargeting platforms and attribution ecosystems (nice to have).
• Experience with creative analytics platforms and marketing automation tools is a plus.
• Experience with MMP products (nice to have).

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.