data analyst in social casino gaming

Enfint; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Product Madness ищет аналитика по бизнес-аналитике и маркетингу для поддержки команд UA и роста. Ваша роль — анализ кампаний, общение с внешними партнёрами и поддержка оперативных процессов с использованием AppsFlyer и инструментов BI.

Требуется минимум 2 года опыта в аналитике или росте, знание мобильной атрибуции, умение работать с рекламными платформами и Excel/Sheets. Опыт работы с Looker/Power BI приветствуется; гибкий режим работы и взаимодействие с несколькими командами.

Formación

• Опыт не менее 2 лет в бизнес-аналитике, маркетинговой аналитике или похожих ролях.
• Опыт работы с мобильной атрибуцией, рекламными платформами и MMP.
• Уверенное использование Excel/Google Sheets и BI-инструментов.

Responsabilidades

• Поддержка команд по User Acquisition и Growth через операционные анализы и панели.
• Анализ эффективности кампаний и формирование своевременных инсайтов.
• Мониторинг маркетинговых технологий и внешних партнеров, выявление аномалий.
• Сотрудничество с Data Analytics и Data Science для корректной реализации экспериментов.
• Подготовка операционных отчетов и поддержка внедрения трекинга и событий.

Conocimientos

Аналитика

Маркетинговая аналитика

Мобильная атрибуция

AppsFlyer

Оптимизация кампаний

UTM-метки

Коммуникации с стейкхолдерами

Educación

Высшее образование в смежной области

Herramientas

Looker

Power BI

Tableau

Redash

Descripción del empleo

Описание: Product Madness is a global social casino game developer and publisher within the Aristocrat family, creating leading and top-grossing titles including Heart of Vegas, Lightning Link, and Cashman Casino. The company has a global team of 800 people, headquartered in London, with offices in Barcelona, Gdańsk, Lviv, and Montreal, plus a remote team in the United States. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Prepare operational analyses for User Acquisition and Growth teams using partner platform dashboards and exported datasets
• Analyze campaign performance and provide timely, actionable insights to optimize marketing execution
• Respond quickly to operational performance queries that do not require internal data models or Data Science methodologies
• Monitor marketing technology platforms, including AppsFlyer and advertising partner tools, ensuring proper operation and quality control
• Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies
• Coordinate with external partners and elevate data-related incidents to the Data Analytics team
• Configure, monitor, and report on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion Lift
• Collaborate with Data Analytics and Data Science teams to ensure correct experiment implementation and interpretation
• Support operational execution while Data Science remains responsible for methodology and statistical evaluation
• Participate in onboarding, integration, and continuous quality assurance of external marketing and analytics platforms
• Manage relationships with external marketing technology vendors and ensure reliable platform operation
• Validate partner data and coordinate issue resolution with internal and external teams
• Consolidate advertising spend, impressions, installs, attribution, and performance metrics from multiple partners
• Prepare regular operational reports for User Acquisition and Growth teams
• Identify reporting inconsistencies and elevate reconciliation needs to Data Analytics
• Track campaign spend against planned budgets and investment objectives
• Proactively identify deviations, delivery risks, and unexpected performance changes
• Create and maintain simple operational dashboards using partner-exported data and spreadsheet tools
• Ensure correct campaign tracking, UTM structures, AppsFlyer links, and event configuration
• Collaborate with User Acquisition teams to verify tracking before campaign launches
• Monitor attribution quality in partner platforms and elevate technical issues when necessary
• Work with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation
• Translate operational business needs into specific requests for centralized data teams when advanced analysis is required
• Contribute to improving marketing technology operations and reporting workflows.

Требования:

• At least 2 years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar roles
• Experience working with digital marketing, mobile advertising, or performance marketing platforms
• Hands-on experience with Mobile Measurement Partners, preferably AppsFlyer
• Strong knowledge of mobile attribution and marketing performance metrics
• Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin
• Strong analytical and problem-solving skills with the ability to interpret campaign performance
• Advanced Microsoft Excel and/or Google Sheets skills
• Excellent communication and relationship management skills with different stakeholders
• Ability to prioritize multiple tasks in a dynamic, fast-paced environment
• Nice to have: experience with mobile applications, video games, or performance marketing
• knowledge of SKAdNetwork and privacy-focused mobile measurement solutions
• experience with partner-provided incrementality experimentation tools
• experience collaborating with external marketing technology platforms and analytics vendors
• knowledge of Business Intelligence tools such as Looker, Redash, Tableau, or Power BI
• basic SQL knowledge for querying or validating data
• experience with campaign tagging, tracking links, and event configuration
• mobile video game experience, especially free-to-play or social casino models
• experience supporting User Acquisition teams
• familiarity with retargeting platforms and attribution ecosystems
• experience with creative analytics platforms and marketing automation tools
• experience with MMP products

Условия: No conditions specified