Data Analyst in MarTech (Relocation to Tallinn)

BOLT; Madrid; Presencial; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a passionate Data Analyst to join their Marketing team. In this pivotal role, you will analyze marketing investments and A/B test results to drive strategic decisions that impact millions of customers. Your expertise in SQL, Python, and data visualization tools will be essential as you collaborate with various teams to optimize marketing budgets and enhance campaign effectiveness. This is a fantastic opportunity to contribute to a mission-driven company focused on making cities more livable. If you are driven, intelligent, and possess a strong analytical mindset, we invite you to apply and join our dynamic team.

Formación

• 2+ years of experience with large data sets and analytical tools.
• Strong SQL skills and familiarity with Python or R for data analysis.

Responsabilidades

• Analyze marketing investments to recommend budget allocations.
• Collaborate on A/B tests and provide data-driven insights.

Conocimientos

Data Analysis

A/B Testing

SQL

Python

R

Communication Skills

Educación

Bachelor's degree in Mathematics

Master’s degree in Economics

Bachelor's degree in Computer Science

Bachelor's degree in Statistics

Bachelor's degree in Business

Herramientas

Looker

Tableau

PowerBI

Qlik

DataStudio

Metabase

Descripción del empleo

As a Data Analyst in a Marketing team, you’ll play a central role in Bolt's Global marketing operations - helping us decide where we focus our time and money. If you are passionate about data analysis, A / B testing, and impacting the way decisions are made that affect millions of customers and millions of euros in marketing spend - you’ll be at the right place in Bolt!

About us

With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability. Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

About the role

As a Data Analyst in the Marketing team, you’ll be responsible for making sure we’re making the best decisions. You’ll work closely with our teams to measure the impact of millions of euros spent on advertising & brand campaigns, to identify the marketing communications that have the highest performance, and to recommend to our global and local teams serving the 30+ countries the best ways to spend their time and budgets. In your job, you’ll be working closely with our marketing and business management teams as well as our industry partners (Google, Meta, TikTok, etc.)

Main tasks and responsibilities:

1. Conduct in-depth analysis of marketing investments to recommend the optimal budget allocations between channels, markets, and specific campaigns - following the existing frameworks.
2. Collaborate with marketing specialists and managers to design and analyze A / B tests for marketing communications initiatives with minimal supervision.
3. Provide data-driven insights and recommendations to the marketing teams and leadership supporting day-to-day operations, business reviews and strategic decision-making.
4. Support the stakeholders with ad-hoc analysis and bring visibility by building dashboards and reports.

What we expect

About you:

1. Bachelor's / Master’s degree in Mathematics, Economics, Computer Science, Information Management, Statistics or Business.
2. At least 2 years of experience dealing with large volumes of data.
3. Outstanding SQL skills, a solid grasp of Python / R for data analysis and good understanding of statistics for A / B testing and experimentation.
4. Fluent with at least one of the BI tools (Looker, Tableau, PowerBI, Qlik, DataStudio, Metabase etc) and data visualization in general.
5. Fluent in English and excellent verbal and written communication skills, with the ability to translate complex data insights into actionable recommendations.
6. Extra bonus, but not required - experience with marketing and consumer analytics, marketing mix modeling, and / or Bayesian statistics.

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!

Become part of our Data Analytics team

The Data Analytics team ensures the sustainable growth of our business lines. We are distributed across the organisation, standing between executive management and local operations, acting as an internal consultancy for growth-related topics.

Apply now and join us to make cities for people, not cars.