Data Analyst

Yelzkizi; España; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player in mobile gaming is seeking an ASO Specialist to enhance the visibility of their popular titles on app stores. This role involves implementing innovative ASO strategies, optimizing store listings, and collaborating with cross-functional teams to drive organic growth. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and a passion for mobile gaming. Join a vibrant team that values creativity and offers a hybrid working model, generous leave policies, and exciting perks, including relocation support and language lessons. This is your chance to make a significant impact in a dynamic environment!

Servicios

Hybrid working model

Relocation support

25 days annual leave

5 additional days Christmas leave

Full catering for meals

Private medical insurance

Latest iOS or Android device

Free language lessons

Spotify Premium

Social events and parties

Formación

• Proven experience in ASO with a strong understanding of best practices.
• Ability to analyze key performance metrics and communicate insights effectively.

Responsabilidades

• Drive organic growth for mobile games on App Store and Google Play.
• Optimize store listings and visual assets to enhance conversion rates.

Conocimientos

ASO experience

Analytical skills

Communication skills

Creative thinking

Knowledge of mobile gaming marketing

Herramientas

Microsoft Excel

Looker

Tableau

Descripción del empleo

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe. We craft the best social games, bringing joy from Barcelona to the world. Join us for a future where making games is as thrilling as playing them!

Position Overview :

As an ASO Specialist at Socialpoint, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends.

What You'll do :

• Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
• Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
• Develop well-researched content and creative briefs to support the content and art teams effectively.
• Schedule and run tests across multiple platforms to ensure consistent performance improvements.
• Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
• Coordinate the promotion of in-game events and features within app store environments.
• Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
• Track and analyze key performance metrics to understand and improve organic growth.
• Stay ahead by conducting regular research on competitors and ASO industry trends.

What You Bring :

• Proven ASO experience and knowledge.
• Knowledge of the mobile gaming marketing landscape.
• Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau).
• Creative thinker, someone who can communicate and guide designers and copywriters.
• Ability to work independently and with precision.
• Excellent understanding of ASO best practices, from pre-release to running live-ops.
• Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders.

Bonus Points :

• 2 years of ASO experience for mobile games.
• Experience with Apple Search Ads or other UA networks.
• Background in data analysis, statistical knowledge is appreciated.

What's in it for you as a Socialpointer?

• Hybrid working model from home and office (you need to live within commuting distance of our Barcelona office).
• Relocation support to help you move to Barcelona, if you're not already here.
• 25 days of annual leave, not including public holidays.
• 5 additional days of annual leave during Christmas.
• Full Catering for Breakfast and lunch at the office.
• Private medical insurance for you and your family.
• Choose from the latest iOS or Android device upon joining (phone or tablet).
• Free language lessons in English and Spanish.
• Spotify Premium.
• Legendary social events and parties.

Diversity & Conclusion Statement :

We are proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic.

As an equal opportunity employer, we are committed to providing necessary support and accommodation to qualified individuals with disabilities. Please contact us at for support related to your application.