Data Analyst

Cheil Spain; Madrid; Presencial; EUR 40.000 - 55.000; Jornada completa

Descripción de la vacante

Une agence innovante, Cheil Spain, recherche un Senior Data Analyst passionné pour rejoindre son équipe Performance. Le poste demande une expertise solide en analyse de données Web et CRM pour améliorer l'expérience utilisateur et optimiser les conversions. Le candidat idéal doit posséder des compétences avancées en Adobe Analytics, Google Analytics 4, et la capacité de présenter des résultats clairs à des équipes variées, favorisant ainsi la prise de décision stratégique au sein de l'agence.

Servicios

Tickets restaurant

Assurance médicale

Formation interne

Jours de congé annuels

Possibilité d'incitation

Formación

• 4+ ans d'expérience en tant qu'analyste de données numériques, de préférence en agence ou dans un environnement e-commerce.
• Expertise avancée en Adobe Analytics et Google Analytics 4.
• Capacité avérée à présenter des insights aux parties prenantes non techniques.

Responsabilidades

• Supporter des initiatives CRM et performance via l'analyse des comportements et la segmentation des audiences.
• Analyser les parcours des utilisateurs à travers Adobe Analytics et GA4 pour identifier des opportunités d'optimisation.
• Créer des tableaux de bord et des rapports pour suivre les performances et soutenir la prise de décision.

Conocimientos

Analyse comportementale

Segmentation

KPI de marketing numérique

Visualisation des données

Communication

Educación

Diplôme en Analyse de données ou équivalent

Herramientas

Adobe Analytics

Google Analytics 4

Looker Studio

Power BI

SQL

Python

BigQuery

Descripción del empleo

Cheil Worldwide is a full-service agency from brand building to digital transformations creating excellent data-driven experiences for every customer. As part of Cheil Worldwide, Cheil Spain plays its part in one of the world’s biggest agency networks – comprising 53 offices and 8 affiliates in 43 countries globally with more than 6.000 employees and 600 clients around the world. Cheil Spain is made up of 100 employees from different disciplines, who are passionate about innovation in all its forms. We offer a wide variety of marketing and advertising services, including strategy and planning, creative, content production, traditional and digital media advertising, influencer marketing, event marketing, e-commerce and performance marketing, among others.

• What we are looking for?

We are looking for a highly analytical and business-driven Senior Data Analyst to join our Performance team at Cheil Spain. This role will play a critical part in unlocking insights from web and CRM data to improve user experiences, increase conversions, and inform strategic decisions for Samsung Spain and Portugal.

The ideal candidate has strong expertise in Adobe Analytics and GA4, and a solid understanding of user behavior analysis, segmentation, and digital marketing KPIs. Bonus if you're familiar with SQL, Python, BigQuery, and Qlik.

• Key Responsibilities :
• Support CRM and performance initiatives through audience segmentation, behavior analysis, and campaign performance reporting.
• Evaluate Campaigns, promotions, marketing channels attribution , the funnel, and much more for the understanding of the customer journey, identifying insights with clear business recommendations
• Analyze user journeys and web behavior through Adobe Analytics and GA4 to identify performance trends, drop-offs, and optimization opportunities.
• Create dashboards and reports using tools such as Adobe Workspace, Looker Studio, or Power BI to track performance and support internal and client decision-making.
• Collaborate closely with UX, CRO, Paid Media, and CRM teams to align data strategies and contribute with actionable insights .
• Define KPIs and measurement frameworks for digital marketing initiatives and validate technical tracking implementations (with support from GTM specialists if needed).
• Deliver recurring and ad hoc reports for always-on and campaign-based activities, including funnel analysis, campaign attribution, and ecommerce performance.
• Present insights clearly and effectively to both technical and non-technical stakeholders, connecting data findings with business objectives.
• Continuously monitor data quality , track implementation, and propose process improvements to strengthen data-driven decision-making.
• Key Skills & requirements :
• 4+ years in a Digital Data Analyst role , ideally within an agency or ecommerce environment.
• Advanced expertise in Adobe Analytics and Google Analytics 4 .
• Proven ability to extract, visualize, and present insights to non-technical stakeholders.
• Experience building dashboards and reports using Looker Studio or Power BI.
• Strong understanding of digital marketing campaigns , ecommerce KPIs, and data quality validation.
• Excellent storytelling and presentation skills in PowerPoint.
• Strong communication and teamwork skills, with a strategic business mindset.

Preferred Qualifications :

• Experience with SQL, BigQuery, and Python for data querying and automation tasks.
• Understanding of website tagging and event tracking via Google Tag Manager.
• Knowledge of Adobe Audience Manager or other CDP tools.
• Previous exposure to e-commerce platforms and CRO / UX concepts.
• Familiarity with A / B testing frameworks and marketing attribution models.
• Fluent in Spanish and English.

Languages :

• C1 level of English required, with advanced English writing skills and the ability to communicate effectively with international teams and external suppliers.
• We would like you to bring together attitudes that have to do with...
• Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds.
• Making the most effective use of the capabilities, insights, and ideas of all individuals.
• Inspiring others by generating innovative solutions in work situations .
• Trying different and novel ways to deal with work problems and opportunities.
• Working effectively and cooperatively with others.
• Establishing and maintaining good working relationships.
• Setting high goals for personal and group accomplishment.
• Tenaciously working to meet or exceed goals by proactively confronting difficult issues.
• Establishing and sustaining trusting relationships by accurately perceiving and interpreting one’s own and others’ emotions and behavior.
• Leveraging insights to effectively manage one’s own responses and reactions.

Work in a growing environment, focused on creating and innovating with multidisciplinary and multicultural teams in Creativity, Digital Performance, Retail, Data and Technology.

Stable position : Permanent contract because we want you to be part of Cheil and be able to develop with us.

Salary : To be negotiated based on experience. Bonus Performance.

Internal training opportunities.

Social Benefits : Restaurant Tickets and Medical Insurance.

Timetable from Monday to Thursday from 09.00-18.15 and Fridays from 09.00-15.00. July and August, we have an intensive working day, Monday to Friday from 8 : 00 - 15 : 00.

22 days of annual leave, plus 24 and 31 December and Advertising Day.

Possibility of incentive for attracting new clients and new employees to Cheil. Help us to keep growing!

We are located in Alcobendas and we have a direct bus service, 100% free, with departures from Plaza Castilla, Chamartín and Nuevos Ministerios to our offices.

• Next steps :

Are you motivated by what you have just read? Join Cheil!

If you are passionate about the world of advertising and have experience leading teams, we invite you to send your CV and cover letter. We hope to have a high-level professional who will help us continue to grow in the market.

Data Analyst • Madrid, Community of Madrid, Spain