Data Analyst

Cheil Spain; Madrid; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading marketing agency in Madrid is seeking a Senior Data Analyst to join their Performance team. This role will focus on unlocking insights from web and CRM data to enhance user experiences, increase conversions, and inform strategic decisions for a key client. The ideal candidate has strong expertise in Adobe Analytics and Google Analytics 4, with a solid understanding of user behavior and digital marketing KPIs. This position offers a hybrid working model and competitive salary based on experience.

Servicios

Performance bonuses

Professional training opportunities

Social benefits including restaurant tickets and medical insurance

22 days of annual leave plus additional holidays

Formación

• 4+ years in a Digital Data Analyst role, ideally within an agency or ecommerce environment.
• Advanced expertise in Adobe Analytics and Google Analytics 4.
• Ability to extract, visualize, and present insights to non-technical stakeholders.

Responsabilidades

• Support CRM initiatives through audience segmentation and behavior analysis.
• Evaluate campaigns and provide insights with clear business recommendations.
• Create dashboards and reports using tools like Adobe Workspace and Looker Studio.

Conocimientos

Adobe Analytics

Google Analytics 4

Data visualization

SQL

Python

BigQuery

Dashboard building

E-commerce KPIs

Presentation skills

Educación

4+ years in Digital Data Analysis

Herramientas

Looker Studio

Power BI

Google Tag Manager

Descripción del empleo

Hi! ¡We are Cheil Spain!

Cheil Worldwide is a full-service agency from brand building to digital transformations creating excellent data-driven experiences for every customer. As part of Cheil Worldwide, Cheil Spain plays its part in one of the world’s biggest agency networks – comprising 53 offices and 8 affiliates in 43 countries globally with more than 6,000 employees and 600 clients around the world. Cheil Spain is made up of 100 employees from different disciplines, passionate about innovation in all its forms. We offer a wide variety of marketing and advertising services, including strategy and planning, creative, content production, traditional and digital media advertising, influencer marketing, event marketing, e-commerce, and performance marketing, among others.

Your role at Cheil: Data Analyst

What we are looking for?

We are seeking a highly analytical and business-driven Senior Data Analyst to join our Performance team at Cheil Spain. This role will be crucial in unlocking insights from web and CRM data to enhance user experiences, increase conversions, and inform strategic decisions for Samsung Spain and Portugal.

The ideal candidate has strong expertise in Adobe Analytics and GA4, with a solid understanding of user behavior analysis, segmentation, and digital marketing KPIs. Bonus if you're familiar with SQL, Python, BigQuery, and Qlik.

Key Responsibilities:

• Support CRM and performance initiatives through audience segmentation, behavior analysis, and campaign performance reporting.
• Evaluate campaigns, promotions, marketing channels attribution, the funnel, and more to understand the customer journey, providing insights with clear business recommendations.
• Analyze user journeys and web behavior through Adobe Analytics and GA4 to identify performance trends, drop-offs, and optimization opportunities.
• Create dashboards and reports using tools such as Adobe Workspace, Looker Studio, or Power BI to track performance and support decision-making.
• Collaborate with UX, CRO, Paid Media, and CRM teams to align data strategies and contribute actionable insights.
• Define KPIs and measurement frameworks for digital marketing initiatives and validate technical tracking implementations (with support from GTM specialists if needed).
• Deliver recurring and ad hoc reports for ongoing and campaign activities, including funnel analysis, attribution, and ecommerce performance.
• Present insights clearly to both technical and non-technical stakeholders, linking data findings to business objectives.
• Monitor data quality, track implementation, and propose process improvements to enhance data-driven decisions.

Key Skills & Requirements:

• 4+ years in a Digital Data Analyst role, ideally within an agency or ecommerce environment.
• Advanced expertise in Adobe Analytics and Google Analytics 4.
• Ability to extract, visualize, and present insights to non-technical stakeholders.
• Experience building dashboards and reports using Looker Studio or Power BI.
• Strong understanding of digital marketing campaigns, ecommerce KPIs, and data validation.
• Excellent storytelling and presentation skills in PowerPoint.
• Strong communication and teamwork skills, with a strategic mindset.

Preferred Qualifications:

• Experience with SQL, BigQuery, and Python for data querying and automation.
• Knowledge of website tagging and event tracking via Google Tag Manager.
• Knowledge of Adobe Audience Manager or other CDP tools.
• Experience with e-commerce platforms and CRO/UX concepts.
• Familiarity with A/B testing frameworks and marketing attribution models.
• Fluent in Spanish and English.

Languages:

• C1 level of English required, with advanced writing skills and effective communication with international teams and external partners.

Attitudes we value:

• Working effectively with diverse cultures and backgrounds.
• Maximizing the potential, insights, and ideas of all team members.
• Inspiring through innovative solutions.
• Trying new approaches to work challenges.
• Building and maintaining good working relationships.
• Setting high goals and working proactively to achieve them.
• Building trust through emotional awareness and management.

What Cheil offers you:

• A growing environment focused on creativity, digital performance, retail, data, and technology.
• Stable position with a permanent contract.
• Salary to be negotiated based on experience, plus performance bonuses.
• Internal training opportunities.
• Social benefits including restaurant tickets and medical insurance.
• Hybrid working model.
• 22 days of annual leave, plus holidays on 24th and 31st December and Advertising Day.
• Location in Alcobendas with free bus service from key areas.

Next steps:

Are you motivated by what you have just read? Join Cheil!

If you are passionate about advertising and have team leadership experience, send your CV and cover letter. We look forward to finding a professional who will help us continue to grow in the market.