D2C Manager (Ecommerce)

D2C Manager (Ecommerce)
Huelva
Huelva, Andalusia, ES

Are you passionate about e-commerce, digital strategy, and data-driven growth? Do you have experience optimizing Shopify & WordPress platforms and improving online sales performance? If you’re tech-savvy, analytical, and ready to make an impact, this is the role for you!

With our headquarters in Zaragoza, Spain, we have offices in Madrid, Italy (Milan & Macerata), Vienna, Los Angeles, Mexico, India, China and presence in France, Belgium, Germany, Colombia, Brazil. A leading multinational company in the FMCG and household products sector is looking for new staff to join the team in the Marketing department. We offer a stable position, long-term professional challenge and varied areas of responsibility.

Our aim is to develop and grow together with our partners and customers all over the world and to offer global solutions to consumers. Not only this, but our employees are the most valuable assets. Working at Bergner will give you flexibility, conciliation with family and social life, volunteering, health and well-being activities, growth at the personal and professional level by giving the opportunity to develop and improve soft skills, training and much more!

We are looking for a D2C Manager to lead our direct-to-consumer (D2C) ecommerce operations, ensuring seamless user experience, strong sales performance, and data-backed decision-making. In this role, you will collaborate with marketing, IT, and logistics teams to optimize website performance, manage promotions, and enhance conversion rates.

Key Responsibilities

1. Ecommerce Platform Management – Optimize Shopify & WordPress, enhance website speed, and ensure smooth integrations.
2. Sales Growth & Strategy – Plan promotions, pricing, and seasonal campaigns to increase conversions.
3. Data & Performance Analytics – Track KPIs (traffic, conversion, AOV, P&L) and run A/B tests & competitor analysis.
4. SEO & CRO Optimization – Implement SEO best practices, improve UX/UI, and optimize conversion rates.
5. Stock & Catalog Management – Maintain real-time stock updates & automated restocking models.
6. Technical Integrations & Automation – Manage AI-driven tools, API integrations, and chatbots to improve efficiency.
7. Cross-Team Collaboration – Work closely with marketing, IT, logistics, finance, and customer service to align strategies.
8. External Partnerships – Coordinate with agencies, ecommerce tech providers, and freelancers for web development, digital marketing, and analytics.

What are we looking for?

A proactive and analytical e-commerce professional with strong experience in managing Shopify and WordPress (WooCommerce) platforms. Solid understanding of product catalog management, stock control, pricing strategies, and digital sales. A strong grasp of SEO optimization, website performance improvement, and CRO strategies to enhance online sales.

The candidate should be comfortable working with Google Analytics 4 (GA4), Looker Studio, Power BI, and pricing analysis tools such as NetRivals. Basic technical skills such as HTML/CSS knowledge, API integrations, and workflow automation. While direct management of marketing tools (Google Ads, Meta Ads, Klaviyo, Omnisend) is not required, understanding their functionality is a plus. Fluency in English and Spanish is required.

This role is perfect for someone who enjoys working in a fast-paced digital environment, is eager to learn and optimize eCommerce strategies, and has a hands-on approach to problem-solving and process automation.