Customer Retention Specialist

Revelyst; Madrid; Híbrido; EUR 32.000 - 52.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Meal vouchers

Remote working days

Employee discounts

Descripción de la vacante

Revelyst – Adventure Sports Group Europe is looking for a Customer Retention Specialist to join our E-Commerce team at our Barcelona HQ. You'll own the consumer journey across Fox Racing, Bell, Giro and CamelBak in European markets, helping us turn more customers into repeat buyers.

You will build and optimize lifecycle emails, manage segmentation, and collaborate with Design, Marketing and Merchandising to ensure campaigns launch on time and meet business goals.

Formación

• Bachelor's degree in Business, E-commerce, Marketing or a related field.
• At least 3 years of experience in CRM or email marketing, ideally in retail.
• Advanced knowledge of email marketing platforms such as Klaviyo, HubSpot or Mailchimp.
• Strong understanding of mobile-first email design and usability.
• Comfortable working with email analytics to guide strategy and execution.
• Good understanding of digital/e-commerce KPIs and what drives performance.
• Experience with international campaigns, ideally at a European level.
• Advanced professional English; another European language is a plus.
• Experience with Google Analytics is a plus.

Responsabilidades

• Own, optimize and expand CRM and lifecycle email campaigns across EU brands.
• Build and maintain the retention calendar aligned with launches and brand messaging.
• Run the email marketing calendar for broadcast and segmented campaigns.
• Develop consumer segmentation based on RFM data and behavior.
• Stay on top of CRM and retention trends and explore new channels like SMS and loyalty.
• Partner with Design, Marketing and Merchandising to deliver campaigns on time, including assets and landing pages.
• Support database growth and lead generation through tactics like giveaways.

Conocimientos

CRM experience

Email marketing

Email platforms

Mobile-first design

Email analytics

Digital KPIs

International campaigns

English proficiency

European language

Google Analytics

Educación

Bachelor's degree in Business/E-commerce/Marketing or related field

Herramientas

Klaviyo

HubSpot

Mailchimp

Google Analytics

Descripción del empleo

Revelyst – Adventure Sports Group Europe is looking for a Customer Retention Specialist to join our E-Commerce team at our Barcelona HQ. You'll own the consumer journey across Fox Racing, Bell, Giro and CamelBak in European markets, helping us turn more customers into repeat buyers.

Main responsibilities

• Own, optimize and expand CRM and lifecycle email campaigns across EU brands: welcome, browse/cart abandonment, post-purchase, win-back, price drop and nurture flows, with SMS coming soon
• Build and maintain the retention calendar, aligned with seasonal launches, brand messaging and key products
• Run the email marketing calendar for broadcast and segmented campaigns
• Develop consumer segmentation based on RFM data and behavior
• Stay on top of CRM and retention trends, and bring forward recommendations on new channels like SMS and loyalty
• Partner with Design, Marketing and Merchandising to deliver campaigns on time, including assets, QA and landing pages
• Support database growth and lead generation through tactics like giveaways

Requirements

• Bachelor's degree in Business, E-commerce, Marketing or a related field
• At least 3 years of experience in CRM or email marketing, ideally in retail
• Advanced knowledge of email marketing platforms such as Klaviyo, HubSpot or Mailchimp
• Strong understanding of mobile-first email design and usability
• Comfortable working with email analytics to guide strategy and execution
• Good understanding of digital/e-commerce KPIs and what drives performance
• Experience with international campaigns, ideally at a European level
• Advanced professional English;
• another European language is a plus
• Experience with Google Analytics is a plus

What we offer

• Hybrid: 2 days in the office, 3 remote
• €10 meal voucher for every day worked from the office
• 7 additional remote working days per year
• Employee discount on our brands