CRM Manager

Elha Laser Center; Barcelona; Presencial; EUR 55.000 - 90.000; Jornada completa

Descripción de la vacante

Elha Laser Center is seeking a CRM Manager to own the customer lifecycle and CRM strategy across Elha and Láserum in Spain, Portugal, Italy and France. You will design journeys that drive recurrence, repurchase and long-term value, and lead the rollout of our segmentation model.

You will collaborate with marketing and data partners, manage external freelancers, and apply AI for copywriting, segmentation and automation.

Formación

• Solid CRM, lifecycle marketing and automation experience.
• Strong CRM analytics with cohort/LTV tracking.
• Experience with data hygiene and segmentation.
• Ability to manage external partners and freelancers.
• Fluent in Spanish and English; other languages a plus.
• Degree in Marketing or Business preferred.

Responsabilidades

• Define and own CRM lifecycle across two brands and four countries.
• Design journeys, segmentation, and triggers.
• Oversee health of client database and data quality.
• Coordinate with data partners for segmentation model rollout.
• Lead experimentation with A/B testing and optimization.
• Collaborate with marketing and analytics teams.

Conocimientos

CRM marketing

Lifecycle marketing

Marketing automation (Klaviyo)

CRM analytics

Data governance

AI copywriting

Bilingual Spanish/English

Educación

Degree in Marketing or Business

Herramientas

Klaviyo

SQL

Descripción del empleo

Our Company

Elha Laser Center and Láserum have been the pioneers in the laser hair removal industry for more than 10 years. With our two brands, we are currently leading the market in Southern Europe with more than 430 stores across Spain, Italy, France and Portugal. Our value proposition is to offer an excellent service at a competitive price, delivered by trained specialists using the latest-generation laser technology. That focus on quality shows in our results: more than 300.000 reviews on Google with a 4.9/5 rating.

With more than one million clients across both brands, we have a powerful asset, and we are now looking for someone to lead our CRM strategy across the whole organisation, making the most of that base in a deliberate, coordinated way: combining the right touchpoints at the right moment across email marketing, WhatsApp, in-app notifications, and call centre outreach, among other channels.

Our marketing team works in outcome-based squads, organised around three goals: acquisition, retention, and brand building. The CRM Manager is the owner of the Retention squad and a key contributor across the other two.

Your Role

As CRM Manager, you will own the customer lifecycle and CRM strategy across both brands, Elha and Láserum, and across all our markets: Spain, Portugal, Italy and France. You will design and optimise the journeys that drive recurrence, repurchase and long-term value; keep our client database clean and actionable; and lead the rollout of our proprietary segmentation model alongside our data partners.

Your Impact

CRM & Customer Lifecycle

• Define, build and maintain customer journeys (welcome, activation, recurrence, repurchase, reactivation) for Elha and Láserum.
• Identify and prioritise CRM opportunities: new flows, segments and value moments across the lifecycle.
• Analyse journey and campaign performance: open rates, CTR, conversion, recurrence and LTV contribution.
• Design and run improvement tests (A/B and experiments) on subject lines, content, timing and segmentation; iterate from results.
• Own the health of the client database: data quality, deduplication, consents and segmentation — the foundation that makes everything else work.

Proprietary Segmentation Model (Implementation and Governance)

We have designed a custom client segmentation model built around four dimensions specific to our business: recency, engagement, value, and treatment adherence. You will own making it happen.

• Lead the full implementation of the segmentation model across markets, on a clean, well-structured client base.
• Coordinate technical rollout with our data partners and ensure the scoring engine and journey triggers are production-ready.
• Translate segmentation outputs into CRM actions: define which segments get which journeys, triggers and content and keep it evolving.

About You

• Solid experience in CRM, lifecycle marketing and marketing automation — Klaviyo or equivalent: journeys, segmentation and testing.
• Strong CRM analytics skills: cohort analysis, open rate/CTR/conversion tracking, LTV; genuine experimentation culture (A/B).
• Experience with database hygiene and governance; familiarity with customer scoring and segmentation models — an RFM background is a good starting point, but comfort with more nuanced frameworks is a plus.
• Results-driven, rigorous with data, and comfortable managing external partners and freelancers.
• Comfortable using AI for copywriting, segmentation, journey analysis and automation.
• Fluent in Spanish and English. Knowledge of Italian, French or Portuguese is a plus.
• A degree in Marketing, Business Administration, or a related field is a plus.

What We Offer

• The chance to own CRM and lifecycle strategy for two market-leading brands across four countries, with direct visibility on results.
• A seat in a high-performing, data-driven marketing team that moves fast and measures what matters.
• The chance to work alongside a highly talented team, within an industry-leading organisation with a clear ambition to become the number one laser brand in Southern Europe.
• Competitive compensation, based on your experience.