Customer Marketing Manager

Bacardi Limited; Laza; Presencial; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Critical Illness, and Life 保险

Retirement/Pension Plan

Best-in-class leave policies

Descripción de la vacante

Bacardi Limited in Spain is seeking a Senior Customer Marketing professional to own BTL strategy, work across functions, and drive flawless execution aligned with brand goals.

You will lead shopper insights, manage budgets, and influence both BTL and ATL choices with Consumer Marketing, ensuring ROI and impactful activations across priority brands.

Formación

• Minimum 3 years experience within Marketing or Commercial.
• Experience delivering shopper marketing activation or events is preferred.
• Exposure to WIKC/Hotspots, through Commercial or Customer/Brand Marketing, is preferred.
• Knowledge of channel marketing with key customers.
• Strong stakeholder management experience.

Responsabilidades

• Implement the BTL strategy for the Channel and align with brand strategy.
• Place shopper/guest at the heart of decisions and use insights to drive execution.
• Deliver consistent BTL execution using Channel Marketing toolkits.
• Identify gaps and adapt toolkits while ensuring alignment with brand and shopper strategy.
• Lead customer marketing for priority brands and discuss BTL/ATL choices with Consumer Marketing.
• Contribute to ROI of A&P with clear objectives and timely evaluations.
• Manage A&P budgets including phasing and PO/invoice processes.
• Collaborate with Activations Managers to ensure flawless execution in key cities.

Conocimientos

Fluent in English and Spanish

Descripción del empleo

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
• Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
• Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
• Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
• With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.
• Contribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend.
• Ongoing management of A&P budgets, including phasing and invoice/PO processes.
• Working closely with team of Activations Managers to ensure perfect execution in Key Cities and Hotspots.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Thrives on being a key contact for customers, whilst balancing internal and external priorities.
• Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
• Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
• High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
• A self-starter, with the ability to work under pressure and deal with ambiguity.
• Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
• Advanced in prioritization and making bold choices.
• Advanced presentation skills.
• Fluent command in English and Spanish. Essential.

EXPERIENCE:

• Minimum 3 years experience within Marketing or Commercial. Preferably within a Premium / FMCG background.
• Exposure to WIKC/Hotspots, through Commercial or Customer/Brand Marketing, is preferred.
• Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
• Proven track record in positive stakeholder management.
• Experience of delivering shopper marketing activation or events is preferred.
• Experience of working for BTL/Creative agency is beneficial but not essential.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

At Bacardi,we arecommitted toproviding ourPrimos (employees) with a comprehensive Total Rewards package ofcompensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.