Customer Engagement Strategist

Grupo Planeta; Comunidad Valenciana; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Estratega de Compromiso del Cliente para mejorar la interacción en el mercado de coleccionables. Este rol implica diseñar y ejecutar campañas personalizadas, optimizar métricas de experiencia del cliente y trabajar con equipos globales para implementar estrategias efectivas. Se requiere un enfoque analítico y habilidades en marketing digital para aumentar el valor de vida del cliente y reactivar clientes inactivos. Ofrecemos un ambiente dinámico y oportunidades de desarrollo profesional, junto con un atractivo paquete de beneficios. Si estás listo para hacer una diferencia en la experiencia del cliente, esta es tu oportunidad.

Servicios

Desarrollo profesional

Un día de trabajo remoto

Descuentos exclusivos para empleados

Plan de compensación flexible

Acceso a Club de Beneficios

Formación

• 3+ años de experiencia en consultoría o marketing con enfoque en CX.
• Historial comprobado de trabajo efectivo con datos y comprensión del viaje del cliente.

Responsabilidades

• Diseñar planes de prueba y ejecutar estrategias para recuperar clientes inactivos.
• Colaborar con equipos multifuncionales para optimizar la experiencia del cliente.

Conocimientos

Habilidades cuantitativas y analíticas

Gestión de proyectos

Toma de decisiones impulsada por ROI

Comunicación y habilidades interpersonales

Herramientas de marketing digital

CRM

Análisis de datos

Educación

Licenciatura en Marketing

Licenciatura en Negocios

Licenciatura en Comunicaciones

Título avanzado o certificación

Descripción del empleo

The Customer Engagement Strategist will enhance customer interaction in the collectibles market by reactivating inactive customers, increasing customer activity, and boosting customer lifetime value (CLV). Improve key customer experience (CX) metrics across direct-to-consumer markets. Collaborate globally with data scientists, marketers, and CX / CRM teams to optimize engagement using various communication channels and the Customer Data Platform (CDP).

Mission :

To apply best practices for extending CLV and improving CX metrics through tests and automated campaigns using our Customer Data Platform (CDP) across different countries.

Main Tasks :

1. Design test plans, including hypothesis, key metrics, sample size, and expected outcomes.
2. Execute strategies to win back lapsed customers.
3. Design targeted campaigns and analyze their effectiveness.
4. Carry out personalized strategies to encourage repeat purchases.
5. Lead A / B tests and multivariate tests to optimize engagement and retention strategies.
6. Present regular reports on campaign performance and engagement metrics.
7. Utilize data analytics to track and measure the effectiveness of engagement strategies.
8. Ensure consistent messaging across all customer touchpoints, aligned with business goals.
9. Collaborate with cross-functional teams to optimize touchpoints and ensure a seamless customer experience.
10. Increase the percentage of churned customers re-engaged.
11. Develop tests and improvements that will lead to increased CX metrics.
12. Achieve high success rates for A / B and multivariate tests.

Education : Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree or certification in a relevant area is a plus.

Experience : 3+ years in consulting, internal strategy, or marketing with a concentration in CX. Proven track record of effectively working with data and understanding the customer journey.

Skills : Excellent quantitative and analytical skills, project management skills, ROI-driven decision making, strong communication and interpersonal skills, experience in digital marketing tools, CRM, and data analytics.

We offer :

1. Professional learning and development
2. One day of remote work
3. Exclusive discounts and promotions for our employees (master’s and postgraduate programs, publishing labels, collectibles, Casa del Libro...)
4. An attractive benefits package through a flexible compensation plan that includes : transportation card, restaurant card, childcare vouchers, medical insurance, etc.
5. Access to the Club Benefits where you can save on your purchases and take advantage of over 450 offers and discounts on various products and services in food, leisure, sports, health, travel, technology, and many other categories.
6. Being part of a dynamic and international team