CRM & Salesforce Adoption, Enablement and Performance Specialist

Getnet; Boadilla del Monte; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Dental insurance

Annual health care

Wellhub

Hybrid model

Transportation allowance

Meal voucher

Food voucher

Self-development programs

Job summary

Getnet is recruiting a CRM & Salesforce Adoption, Enablement and Performance Specialist to join our Spain-based team. You will drive Salesforce adoption across commercial and operational teams, design and monitor CRM KPIs, and lead enablement programs that improve data quality and user experience.

You will collaborate with business users, technology and external providers to deliver measurable improvements, while coordinating rollout of new functionalities and supporting Marketing Cloud

Qualifications

• 4–8 years of Salesforce/CRM experience (required).
• Hands-on with Sales Cloud and/or Service Cloud.
• 4

Responsibilities

• Drive Salesforce adoption across commercial and operational teams with measurable actions.
• Define KPIs, data quality and CRM performance; produce dashboards and reports.
• Analyze processes to identify conversion gaps and cycle-time improvements.
• Collaborate with business users, tech and external providers on requirements.
• Propose enhancements and automation to improve UX and data quality.
• Lead enablement through workshops, training, guides and best practices.
• Coordinate rollout of new Salesforce features and adoption actions.
• Support Marketing Cloud activities, journeys and performance analyses.

Skills

Analytical thinking

Strong communication

Stakeholder management

Organization

Results orientation

Business-minded

Tools

Salesforce Sales Cloud

Salesforce Service Cloud

Excel

Power BI

Salesforce Reports & Dashboards

SQL basics

Job description

CRM & Salesforce Adoption, Enablement and Performance Specialist

ABOUT GETNET

Getnet is the leading fintech provider of payment solutions in Latin America and Iberia. We offer robust, omnichannel solutions that cater to the unique needs of our customers, integrating seamlessly with existing ecosystems while delivering powerful proprietary capabilities.

Our comprehensive suite of services includes payment gateway, in-store and e-commerce acquiring, processing, fraud prevention, financial services and value-added solutions tailored to industries such as retail, food & beverage, health & beauty, hospitality and travel.

In 2025, Getnet processed over €238 billion across 10.5 billion transactions, serving 1.2 million clients. The company ranks as the largest acquirer in Latin America by number of transactions, and among the top 10 globally. Getnet operates across Brazil (as an e-commerce leader), Mexico, Chile, Argentina, Uruguay, Colombia, Spain, and Portugal.

Getnet is built to serve merchants, ISVs, PayFacs, orchestrators, platforms and the next generation of commerce enablers, connecting technologies and markets through a unified, omnichannel payment experience that boosts performance and drives growth.

WHY JOIN OUR TEAM

If you want to shape the future of financial solutions, this is the place!

At Getnet, your work connects to something bigger, creating a real impact across global teams and markets for our clients and communities.

Our people are our greatest strength. We combine growth opportunities, strong team connections, and a culture that supports your well-being and sense of belonging, so you can develop, contribute, and feel valued. With flexibility and autonomy built into how we work, you’ll have the space to focus, collaborate, and perform at your best.

Here, your impact matters, your growth is supported, and your experience is designed to help you thrive.

WHAT YOU’LL DO

As a CRM & Salesforce Adoption, Enablement and Performance Specialist, these will be some of the key activities in your day-to-day role:

• Drive effective and sustained Salesforce adoption across commercial and operational teams, defining adoption plans, identifying usage barriers and implementing measurable improvement actions.
• Define and monitor adoption, usage, data quality and CRM performance KPIs, translating insights into actionable dashboards, executive reports and improvement plans.
• Analyse commercial and service processes across measurable stages, identifying conversion gaps, cycle‑time issues, friction points and opportunities to improve business performance.
• Partner with business users, CRM, technology and external providers to translate business needs into clear functional requirements and prioritize the Salesforce evolution roadmap.
• Identify and propose functional enhancements, automation opportunities and process simplifications that improve user experience, data quality and operational efficiency.
• Lead functional enablement through workshops, demonstrations, training sessions, user guides and best‑practice materials tailored to different teams and levels of CRM maturity.
• Coordinate the rollout and adoption of new Salesforce functionalities, tracking milestones, ownership, post-launch usage and corrective actions through to completion.
• Support Marketing Cloud activities when required, including performance analysis, functional testing and the creation or adjustment of simple journeys, connecting these initiatives with the wider CRM strategy.

WHAT WE’RE LOOKING FOR

We are in search of a CRM & Salesforce Adoption, Enablement and Performance Specialist to join our team in Spain, with the following qualifications and background:

Professional Experience

• 4 to 8 years of experience in Salesforce, CRM, functional consulting, commercial operations or customer engagement.(Required)
• Hands‑on functional experience with Salesforce, particularly Sales Cloud and/or Service Cloud.(Required)
• Experience driving adoption plans, functional enhancements or CRM improvement initiatives.(Required)
• Experience analysing KPIs, funnels, conversion rates, cycle times and process performance and translating insights into concrete actions.(Required)
• Experience working cross‑functionally with business teams, end users, Technology and external providers.(Required)
• Previous experience as a Salesforce Functional Consultant, Business Analyst, Product Specialist, Salesforce Administrator, or within CRM, Revenue, Sales or Service Operations.(Preferred)
• Experience in international environments or coordinating multiple geographies.(Preferred)

Languages

• Portuguese.(Preferred)

Hard Skills

Required

• Salesforce Sales Cloud and/or Service Cloud.
• CRM adoption, functional processes and user enablement.
• KPI, funnel, conversion and cycle‑time analysis.
• Advanced Excel.
• Reporting and data visualization tools, ideally Salesforce Reports & Dashboards and Power BI.
• Business requirements, action plans and executive reporting.

Preferred

• Salesforce functional configuration, permissions, Flows, automation, reports and dashboards.
• Salesforce Marketing Cloud and Journey Builder.
• Basic SQL and Data Extensions knowledge.
• Integrations, APIs, data platforms or Databricks.
• Salesforce administration, consulting or business analysis certifications.
• Continuous improvement and root‑cause analysis methodologies.

Soft Skills

Required

• Analytical thinking.
• Influence without authority.
• Strong communication and stakeholder management.
• Organization and disciplined follow‑through.
• Results and user‑service orientation.
• Business‑oriented mindset.

Getnet is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.

OUR OFFER AND BENEFITS

By joining our team, you will enjoy multiple benefits, such as:

• We care for your well‑being, so you will have health insurance, life insurance, dental insurance, annual health care, and access to Wellhub.
• We promote flexibility with a hybrid and collaborative model; the selected candidate must be ready to work 60% on‑site.
• We aim to boost your growth with access to self‑development programs.
• We aim to make your workdays more accessible, so you will have transportation allowance and meal voucher/food voucher.
• Getnet is part of Santander Group, one of the world’s leading financial groups, with a presence in more than 22 countries.