Crm Operations Specialist

Affinity Petcare; Laza; Presencial; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Ticket Restaurants

Fully equipped Gym

Breakfast and fresh fruit

Affinity University platform

Pet-friendly office

Celebrations & Fun

Descripción de la vacante

Affinity Petcare is seeking a CRM Operations Specialist to lead our B2B CRM operations from Global Teams. You will manage the Salesforce Marketing Cloud and Service Cloud ecosystems, overseeing lead-to-opportunity flow and omnichannel engagement to support our sales teams across brands and countries.

You will drive CRM governance, data integrity, and performance analysis while coordinating with external partners and IT to ensure seamless integrations and impactful automation across the B2B

Formación

• 5+ years in CRM Management, focused on a B2B environment.
• Hands-on with Salesforce Marketing Cloud; Service Cloud knowledge valued.
• Analytical mindset with data lakes and metrics to grow the business.
• Interest in emerging trends to evolve the B2B CRM ecosystem.
• Strong copywriting and creative concepts for B2B audiences.

Responsabilidades

• Lead CRM governance and operations roadmap aligned with strategy.
• Oversee data integrity and segmentation for hyper-personalization.
• Measure CRM performance and deliver actionable insights.
• Manage external partners and budget to deliver impact.
• Owner of Salesforce Marketing Cloud & Service Cloud operations.
• Collaborate on integrations for seamless data flow.
• Define automation for the B2B Commerce portal.
• Train sales and support teams on CRM best practices.

Conocimientos

CRM management

Salesforce Marketing Cloud

Salesforce Service Cloud

B2B CRM

Data-driven decision making

Herramientas

Salesforce Marketing Cloud

Salesforce Service Cloud

B2B Commerce

Descripción del empleo

Description

Your Role

Are you a Salesforce expert who loves turning complex data into seamless customer experience ? We are looking for a CRM Operations Specialist to lead our B2 B2C CRM Operations from Global Teams, overseeing and coordinating actions across brands and countries .

In this role, you will be the backbone of our customer relationships, managing the technical ecosystem (Marketing Cloud & Service Cloud) and optimizing the lead-to-opportunity flow. You will bridge the gap between data and human connection, empowering our sales teams and enhancing our B2B Commerce experience.

Beyond the technical scope, you will lead the creation of high-impact creative messaging, establishing communication benchmarks and best practices that will define how our company connects with its clients with a special obsession on omnichannel building .

What you will do

Operations Framework Leadership & CRM Governance

Operations Roadmap: Develop and execute a comprehensive B2B CRM oeprations strategy in align ment with B2B CRM Strategist to deliver business goals, defining clear KPIs and tracking frameworks.

Data Integrity: Oversee the collection, organization, and hygiene of our database to ensure high-quality segmentation and hyper-personalization.

Performance Analysis: Measure CRM performance using Data Lake insights and deliver actionable recommendations to stakeholders.

External Agencies and Budget Management: day-to-day management of external partners to together execute the operations roadmap delivering real business impact with full accountability.

Technical Ownership: Lead the day-to-day management of Salesforce Marketing Cloud and Service Cloud , acting as the main point of contact for technical troubleshooting.

Integrations: Collaborate with IT and third-party partners to ensure seamless data flow across our tech stack.

B2B Commerce Optimization: Define automation strategies for our B2B Commerce portal to drive growth.

Funnel Optimization: Streamline the lead management process to ensure a frictionless transition from marketing prospect to sales opportunity.

Sales Support: Train and support sales and customer service teams on CRM best practices, ensuring they have the tools to close deals faster.

Journey Mapping: Analyze B2B customer lifecycles to identify pain points and propose UX/process improvements.

Content Leadership: Spearhead the development of creative and persuasive messaging, setting the "Gold Standard" for B2B communications within the company.

Best Practices: Establish a library of communication best practices and templates that ensure consistency and high conversion across all touchpoints.

Multichannel Execution: Design and launch automated journeys (Email, SMS, Outbound calls) for account onboarding, acquisition, and reactivation

What we are looking for

Experience: 5 + years in CRM Management, specifically within a B2B environment .

Technical Mastery: Deep hands-on experience with Salesforce (Marketing Cloud is a must ) . Knowledge of Service Cloud and B2B Commerce is highly valued.

Analytical Mindset: Comfortable navigating Data Lakes and translating raw metrics into business growth.

Innovation Scouting: Passion for exploring emerging trends and tools to evolve our B2B CRM ecosystem.

Communication Guru: A strong ability to craft compelling copy and creative concepts that resonate with professional B2B audiences.

What we offer

• Ticket Restaurants
• Fully equipped Gym
• Breakfast and fresh fruit
• Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
• Pet-friendly office
• Celebrations & Fun

If you don’t meet all the requirements, don’t worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!

We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all .

Our Company

Affinity Petcare is more than an international pet food company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.

We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.

So, what are you waiting for? Join our team to leave your footprint!

Want to know more about us?

Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram @affinitycareers to learn more about life at Affinity and hear from our team.