CRM manager (Retention)

BlueSnap, Inc; Córdoba; A distancia; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

A forward-thinking company is seeking a results-driven CRM Marketing Manager to enhance customer engagement and retention in the EdTech sector. This exciting role involves developing targeted marketing campaigns to boost student retention and upselling opportunities. The ideal candidate will leverage data-driven insights to create personalized experiences and collaborate with internal teams to align strategies with student needs. Join a fast-growing, multinational EdTech firm that values innovation and offers remote-friendly work. Make a meaningful impact on student success and business growth while thriving in a dynamic environment.

Servicios

International career opportunities

Remote-friendly work

Exclusive discounts on products

Formación

• 3+ years of experience in CRM marketing, especially in EdTech.
• Strong analytical skills to drive decision-making and sales growth.

Responsabilidades

• Design and execute CRM campaigns to increase student retention.
• Analyze student behavior to create personalized marketing campaigns.

Conocimientos

CRM Marketing

Data Analysis

Email Marketing

Customer Segmentation

Communication Skills

Descripción del empleo

TripleTen is a leading online coding bootcamp that offers to learn coding and data analysis skills for tech industry jobs in less than a year in the USA and LATAM.

Our research-based learning method is focused on ensuring that after completing our program, every student, regardless of their initial abilities, will find employment in tech industry with 100% money-back guarantee and 87% employment rate among our 6K+ graduates.

We are looking for a results-driven CRM Marketing Manager with experience in EdTech to drive customer engagement, retention, and revenue growth after students enroll . This role will focus on increasing repeated sales (upsells from monthly to full payments) and reducing churn through targeted CRM marketing campaigns.

The candidate must be highly analytical, able to identify customer segments, and be comfortable working with various communication channels, including email marketing, SMS marketing, and messengers.

What you will do

• Post-Purchase Campaign Development : Design and execute CRM campaigns to increase student retention and drive upsells, ensuring students stay engaged and see value in upgrading their plans.
• Customer Segmentation & Personalization : Analyze student behavior to create personalized, data-driven campaigns that boost engagement and conversion rates.
• Collaboration with Student Experience & Product Teams : Work closely with internal teams to develop strategic offers, loyalty programs, and engagement tactics that align with students' learning journeys.
• CRM Strategy & Best Practices : Recommend CRM strategies and playbooks based on student behavior, campaign performance, and market trends to optimize engagement and retention.
• Performance Tracking & Optimization : Monitor key metrics (ARPU, churn rate, campaign RO, OR, CTOR, CR) to assess CRM campaign effectiveness and continuously iterate on strategies for better results.

Requirements

• 3+ years of hands-on experience in CRM marketing, including triggered & targeted campaigns (preferably in EdTech).
• Strong analytical mindset with experience using data to drive decision-making and sales growth.
• Experience working with digital KPIs (CRM & e-commerce).
• Excellent communication & collaboration skills to work across teams.
• Ability to work independently and manage multiple projects.
• Spanish proficiency would be an advantage.

What we can offer you

• Fast-growing, multinational EdTech company with international career opportunities.
• Remote-friendly work with a global team.
• Opportunities to make a direct impact on student success and business growth.
• Exclusive discounts on our products.
• This role is perfect for a CRM expert passionate about student engagement and retention, who thrives on data-driven marketing strategies.

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