Crm Manager

TACTIC TALENT is recruiting :

Head of Growth – Performance Marketing - Hybrid – Barcelona

About Our Client

We are partnering with a fast-growing company in the tourism sector looking for a Head of Growth to lead and scale its Performance Marketing strategy. This is a high-impact, strategic role where you will take full ownership of acquisition, retention, and automation, ensuring the company’s long-term growth and success. If you are passionate about data-driven marketing, automation, and building high-performance teams, this is an exciting opportunity to make a real impact in a dynamic, international environment.

Your Responsibilities :

Paid Acquisition

• Develop and execute a multi-channel acquisition strategy (Google Ads, Paid Social, Metasearch, Affiliates, Display).
• Manage and optimize multi-million euro budgets to ensure the best ROI across all channels.
• Continuously test and refine campaign strategies, creatives, and audience segmentation to maximize performance.

Retention & CRM

• Develop and implement a customer retention strategy, leveraging CRM tools to increase engagement and lifetime value.
• Own and optimize personalized marketing automation (email, SMS, WhatsApp, push notifications).
• Enhance transactional and lifecycle marketing campaigns to increase re-engagement and repeat purchases.

Marketing Automation & AI

• Implement automation solutions to streamline campaign execution and performance tracking.
• Work closely with Product and Tech teams to integrate the latest AI-driven tools into the marketing stack.
• Leverage predictive analytics and machine learning models for optimization.

Leadership & Team Management

• Lead and mentor dedicated teams in Acquisition and Retention, fostering a high-performance culture.
• Define clear objectives and roadmaps, ensuring alignment with overall business goals.
• Collaborate cross-functionally with Product, Data, and Tech teams to drive growth initiatives.

Data-Driven Decision Making

• Own and optimize marketing dashboards to track KPIs, analyze results, and provide strategic insight (ROI, ROA...)
• Produce weekly, monthly, and annual reports, identifying opportunities for continuous improvement.
• Stay ahead of industry trends and emerging digital marketing technologies.

Your Profile

• 6-10 years of experience in performance marketing and paid acquisition (BtoC highly appreciated), with expertise in :
• Google Ads, Display Advertising
• Metasearch Platforms (Trivago, Kayak, Google Hotel Ads)
• Social Ads (Meta, TikTok, Snapchat, LinkedIn, YouTube)
• Affiliate marketing, retargeting, and email marketing
• Proven track record of managing large-scale marketing budgets (€3M+) with a focus on efficiency and ROI.
• Strong analytical mindset, ideally with experience in consulting or data-driven roles.
• Deep expertise in CRM, retention strategies, and lifecycle marketing.
• Exceptional leadership skills, with the ability to inspire and manage teams.
• Proficiency in Excel and data visualization tools (Google Analytics, Tableau, etc.).
• Fluency in English + Spanish or French.

What We Offer

• A strategic, high-impact role in a fast-growing international company.
• Full ownership of large-scale marketing investments and performance strategy.
• Work with cutting-edge automation and AI-driven marketing strategies.

Salary : + / - 65K€