Senior Product Marketing Manager

Factorial HR; Barcelona; Presencial; EUR 49.000 - 69.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Alan private health insurance

Wellhub gym access

Cobee benefits

Descripción de la vacante

Factorial HR is seeking a Senior Product Marketing Manager to shape and scale a strategic product area, driving GTM strategy and launches across Europe and the USA. You will collaborate closely with Product, Sales, Marketing and Customer Success to ensure market-ready messaging and impactful campaigns.

You will work with leadership to analyze data, identify growth opportunities, and build compelling product narratives, pricing and packaging alongside the Product team.

Formación

• 5+ years of experience in Product Marketing in SaaS (B2B) with proven market launches.
• Experience managing large projects with many stakeholders, GTM campaigns and product launches.
• Business-driven with ability to analyse data for growth opportunities.
• Excellent communication and storytelling skills.
• Versatile generalist with product, marketing and business know-how.

Responsabilidades

• Own GTM strategies for new product launches from concept to ROI assessment with stakeholders.
• Coordinate with Product, Sales, Customer Success, Finance, Marketing and Partners on launch plans.
• Drive project management for GTM campaigns to meet deadlines and deliver results.
• Ensure brand-consistent messaging across ads, freebies, and reports.
• Collaborate with Product teams on roadmap planning and market insights.
• Train Sales and Marketing teams with value, use cases and differentiators.
• Create product updates for customer changelogs and communicate outcomes.

Conocimientos

GTM strategy

Product Marketing

Stakeholder management

Data analysis

Storytelling

English proficiency

Descripción del empleo

Hello!

At Factorial we’re looking for a Senior Product Marketing Manager to help shape and scale one of our strategic product areas. Our plans are ambitious: we want to significantly grow our product portfolio in 2026 and multiply the revenue goals.

Why you should join

You’ll own something big: shaping how we position and launch new products. This will play a key role in our company's exciting transformation. We’re moving from an HR software into a complete AI Business Management platform for SMBs, across Europe and the USA.

You’ll grow faster than you can imagine - you’ll work directly with leaders across different team tackling exciting, creative and very varied projects.

Actually, want to know how creative we get? Just ask Guillem - he didn't just plan our Onboarding campaign, he ended up starring in the video ad! At Factorial, your ideas come to life, and sometimes you might even become the star of the show.

We actively invest in your growth with continuous feedback, performance reviews and a learning budget. If you have the ambition to manage teams in the future, this is the right place too. You should also join if you value a transparent and agile company, and thrive tackling challenges that probably nobody has cracked before.

Who you’ll be working with

You will be part of the Product Marketing team. An international and dynamic team with different backgrounds but, most importantly, a bunch of really good and fun people.

At Factorial, Product Marketing connects the commercial side of the organization with the product side. Expect to work as closely with customer-facing teams (Customer Experience, Sales, Operations), Marketing teams (Inbound, Performance, Brand) and Product.

As a Product Marketing Manager at Factorial, you will:

• Own GTM strategies of new product launches by ideating, planning and forecasting the business impact of them. This goes from coming up with the creative concepts and storytelling with Brand to assessing the ROI of the campaign with Marketing Directors of each market.
• Coordinating with a wide amount of stakeholders (Product, Sales, Customer Success, Finance, Marketing, Partners, external agencies) to align on launch plans, timelines, actions and priorities.
• Drive GTM campaigns project management and follow-ups to make sure deadlines are met, stakeholders are aligned and business results are achieved.
• Overseeing our marketing actions are brand consistent, accurate, and aligned with our product positioning. From ads, to freebies, to reports. Ensure messaging is right.
• Conduct research on competitors and customers by organizing interviews, running surveys, and analyzing data. Identify market trends too.
• Create and maintain product assets and sales materials, like pitch decks, landing pages or battlecards for sales teams.
• Collaborate with product teams in roadmap planning and validation by providing relevant market and customer insights.
• Work with the Presales team to conduct internal product trainings for Sales, Customer Experience, and Marketing, ensuring the team understands value, use cases, and key differentiators.
• Create Product Updates for our public product changelog to clients.
• Analyze data to discover insights and propose opportunities to boost our product growth.
• Develop briefings for marketing actions and scripts for product presentations and videos.
• Work hand in hand with the Brand team to create product assets, especially product videos and motions.
• Define Pricing and Packaging proposals, along with the Product team, for new and existing products of our portfolio.
• Collaborate with Customer Marketing to gather customer stories, testimonials, and case studies that support product narratives.

As you can see, the day-to-day will varies a lot - switching between very strategic to the more tactical tasks. We promise you won’t get bored!

What We’re Looking For

• You have 5+ years of experience in Product Marketing in SaaS (ideally B2B), with a proven track record of launching products to market with business impact.
• You have successfully managed large projects with many stakeholders and teams, especially GTM Campaigns and Product Launches. You don’t let anything fall through the cracks.
• You are business-driven. You know how to analyze business data to find insights and opportunities for growth.
• You are a great communicator and storyteller.
• You’re versatile, a generalist with product, marketing, and business skills. You feel confident doing some data analysis now, a design later, and a video script tomorrow.
• You pay attention to details and are obsessed with generating top-quality outputs.
• You’re an expert in competitive intelligence research and becoming the voice of the customer.
• You are a curious, adaptable, and proactive person.
• You excel at speaking English, and you also speak one of the following languages: French, German, Spanish, Italian, or Portuguese (native or C2 level).

Compensation

The salary range for this position is between 49,000€ ( fix + variables) and 69,000€ (fix + variables). We won’t consider the number of years of experience you have, but rather your knowledge and skills.

About us

At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona. We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.

Wanna learn more about us? Check our website!

Our Values

We own it: We take responsibility for every project. We make decisions, not excuses.

We learn and teach: We're dedicated to learning something new every day and, above all, share it.

We partner: Every decision is a team decision. We trust each other.

We grow fast: We act fast. We think that the worst mistake is not learning from them.

We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment
• Alan private health insurance
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine
• Pet Friendly