CRM Director

Factorial HR; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company focused on transforming workplaces seeks a CRM Director to drive the global CRM strategy. In this key leadership role, you will enhance customer engagement through effective lifecycle marketing strategies while collaborating across departments. Ideal candidates have a strong background in B2B SaaS and are proficient in CRM tools, specifically HubSpot, to optimize campaigns and improve customer value.

Formación

• Proven experience in CRM, lifecycle marketing, or marketing automation — ideally in B2B SaaS.
• Strong hands-on experience with HubSpot.
• Fluency in English required; Spanish, Portuguese, Italian, German, or French is a bonus.

Responsabilidades

• Define and lead Factorial’s global CRM and lifecycle marketing strategy.
• Boost funnel efficiency — from MQL to SQL to Closed-Won.
• Lead and grow a team of CRM Lifecycle specialists.

Conocimientos

CRM

Lifecycle Marketing

Project Leadership

Communication

Collaboration

Strategic Thinking

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

AI Tools for CRM

Descripción del empleo

At Factorial, we’re on a mission to transform workplaces into positive spaces. By automating and centralizing administrative tasks, we enable SMBs to focus on what truly matters - their people. With 9-digit ARR targets and a product trusted in 100+ countries, we're entering our next growth chapter — and we’re hiring a CRM Director to help us scale smarter and faster.

Ready to own the lifecycle and make a measurable impact? Let’s go.

The Role

Reporting to the VP Marketing, you’ll own the global CRM strategy and execution — across the entire lifecycle : from lead nurturing to onboarding, engagement, retention, upsell, and expansion.

This is a key leadership role in our team, requiring both strategic thinking and hands-on execution. You’ll collaborate closely with Marketing, Sales, CX, Product, and RevOps to unlock funnel efficiency and customer value at scale.

• Define and lead Factorial’s global CRM and lifecycle marketing strategy.
• Boost funnel efficiency — from MQL to SQL to Closed-Won.
• Build cross-functional CRM programs across acquisition, onboarding, activation, expansion, and churn prevention.
• Leverage HubSpot and AI tools to build smart, automated journeys.
• Segment intelligently to deliver the right message at the right time.
• Support upsell and cross-sell initiatives with Product and Sales.
• Define CRM KPIs, track performance, and report on business impact.
• Lead and grow a team of CRM Lifecycle specialists.
• Proven experience in CRM, lifecycle marketing, or marketing automation — ideally in B2B SaaS.
• Strong hands-on experience with HubSpot.
• Familiar with ABM (Account Based Marketing), intent data, and persona-driven strategies.
• Solid knowledge of AI tools for CRM (predictive scoring, content personalization, etc.).
• A great communicator and collaborator across departments.
• Strategic thinker with strong project and team leadership skills.
• Entrepreneurial mindset : you take ownership, move fast, and make things happen.
• Fluent in English. Bonus : Spanish, Portuguese, Italian, German or French.
• We own it – We take responsibility and act.
• We learn and teach – Growth is part of our daily job.
• We partner – We build together, trust each other.
• We grow fast – We move quickly and learn from every step.

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