CRM & Data Analysis Specialist

Heymondo; Torrejón de Ardoz; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Join a vibrant and innovative company that is redefining travel insurance. As a CRM & Data Analysis Specialist, you will play a crucial role in driving growth through insightful data analysis and targeted marketing strategies. Collaborate with cross-functional teams to enhance customer engagement, optimize campaigns, and ensure data integrity. This position offers the flexibility of remote work while being part of a supportive and inclusive culture. If you're passionate about travel and data-driven decision-making, this is the perfect opportunity to make a significant impact.

Servicios

Flexible working hours

Remote work options

Supportive work culture

Opportunities for role evolution

Formación

• 3-5 years of experience in digital analytics and data interpretation.
• Strong expertise in customer engagement and automation tools.
• Proven track record in developing marketing strategies.

Responsabilidades

• Define and drive CRM and digital analytics strategy.
• Deliver actionable insights through data analysis.
• Manage and optimize CRM for seamless integrations.

Conocimientos

Digital Analytics

Data Interpretation

Customer Engagement

A/B Testing

CRM Optimization

Communication Skills

Problem-Solving

Educación

Bachelor's degree in Marketing

Bachelor's degree in Statistics

Bachelor's degree in Data Science

Herramientas

Google Analytics

HubSpot

Looker Studio

Mixpanel

Hotjar

MySQL

Google Tag Manager

Descripción del empleo

At Heymondo, we're not just redefining travel insurance—we're reinventing the way people experience the world. As a fast-growing travel insurtech based in Barcelona but with a global outreach, we thrive on innovation, collaboration, and a relentless passion for adventure. Every team member is a key player in our mission to craft cutting-edge solutions that empower travelers and transform challenges into opportunities. If you're ready to join a vibrant, forward-thinking company where your ideas can spark real change, this is the place for you.

We are seeking a passionate and analytical CRM & Data Analysis Specialist to join our team. This role is instrumental in driving our company's growth by leveraging insightful data analysis and developing targeted optimisation strategies to maximise customer conversion and engagement rates, whilst seamlessly aligning with our company’s mission : making life easier for travelers.

In this position, you’ll be part of the marketing team, with a main focus on marketing strategies, and analytics. You’ll also work closely with the CPO on product performance insights, ensuring that data-driven decisions enhance both marketing and product outcomes.In addition, you will develop and monitor data quality metrics and ensure that business data and reporting needs are met.

Main responsibilities :

• CRM & Digital Analytics Strategy : Define and drive Heymondo’s CRM and digital analytics strategy, from CRM implementation to launching customer engagement and loyalty initiatives.
• Data-Driven Insights & Automation : Deliver actionable insights by managing analytics, creating automated dashboards, and implementing robust reporting, testing, and automation to support marketing and product decisions.
• Data Excellence & Continuous Improvement : Uphold high data quality and integrity while continuously integrating industry best practices.

Key activities / responsibilities to perform :

• Own, manage and optimise Heymondo’s CRM, ensuring seamless integrations, data accuracy, optimisation and personalization to enhance efficiency and scalability.
• Design and execute personalised multichannel campaigns to enhance engagement and monetisation.
• Launch and manage Heymondo’s loyalty program, defining KPIs and measuring customer retention.
• Ensure GDPR compliance by managing customer data and collaborating with the legal team.

Data Analysis & Insights

• Analyse customer behavior, retention, acquisition and LTV to guide strategic decisions.
• Develop and optimise attribution models to measure marketing impact and ROI.
• Conduct A / B testing and deep-dives to optimise digital strategies.
• Identify and analyse behaviors across Heymondo’s websites, app, and product interfaces to improve UX and conversion.
• Provide data-driven insights to Product and Marketing teams for decision-making.

Reporting & Automation

• Develop and maintain automated dashboards in Looker Studio to track key CRM, product, and marketing metrics.
• Track and report key CRM and campaign performance metrics.
• Define and create reporting structures to assess the impact of new developments and initiatives across marketing and product.
• Identify and implement automation opportunities to improve efficiency and optimise reporting processes.

Business & Strategy Support

• Define measurement plans and KPIs to optimise marketing and sales performance.
• Collaborate with cross-functional teams, especially Digital Product and IT, to align CRM technical solutions with business objectives and customer experience improvements to drive revenue.
• Stay updated on industry trends and best practices in CRM and data analytics.
• Provide strategic insights to product teams by leveraging analytical frameworks and exploratory data analysis.

Requirements

• Bachelor's degree in Marketing, Statistics, Data Science, Mathematics, Business, or a related field.
• 3-5 years of experience in digital analytics, data interpretation, and CRO techniques.
• 2+ years of hands-on experience configuring, customizing, and optimizing CRM platforms.
• Strong expertise in customer engagement, automation, experimentation, and mass communication tools.
• Strong MySQL and Excel skills, with aptitude for learning other analytical tools.
• Experience with Google Analytics, Google Tag Manager, Looker Studio, HubSpot, Mixpanel, and Hotjar.
• Ability to collaborate with engineering teams on technical implementations.
• Solid understanding of statistical methods and A / B testing.
• Excellent English communication skills (written and spoken).
• Passionate about travel.
• Proven track record in developing and executing marketing strategies and loyalty programs from inception to execution is a significant advantage.

Key Skills

• Excellent communication and collaboration skills.
• Detail-oriented mindset with a focus on data accuracy and integrity.
• Ability to adapt to changing environments.
• Organised with a strong sense of responsibility.
• Be passionate, proactive and data-driven.
• Self-starter and hands-on.
• Problem-solving skills.

Schedule : Full Time

• Flexible hours (7.5 hours a day).
• 100% Remote (we have a very nice office right next to Torre Agbar in Barcelona in case you want to work from there too).
• Experience a versatile work environment where you're empowered to lead your projects and work with teams across functions to reach ambitious objectives.
• Join a culture that values work-life balance, appreciates dedication and effort, and cultivates a supportive and inclusive professional community.
• Possibility to evolve your role with the maturity of our company and the growth of your skills + achieved goals.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Information Technology

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